IBD to Receive Shares in Publicly Traded Company in Exchange for Its Stake in Interactive Television Networks, Inc.

DEERFIELD BEACH, Fla. -- Interactive Brand Development, Inc., (OTCBB:IBDI) today announced that Interactive Television Networks, Inc., formerly XTV, Inc., http://www.itvn.com, has merged with Radium Ventures, a public company (OTCBB:RDIU). Interactive Television Networks (ITVN) is an emerging provider of Internet Protocol Television (IPTV) hardware, programming software and interactive networks. As disclosed by Radium with the US Securities and Exchange Commission, pursuant to the merger agreement, IBD is receiving 5,529,222 restricted common shares of Radium.

IPTV is the highly-anticipated provision of interactive television to home television over standard Internet home broadband connections. ITVN addresses this market with a complete product solution that will provide a range of affordable content on demand including news, music, broadcast entertainment and web media, as well as on-screen viewing and management of personal media including photos and videos. Consumers simply connect ITVN's small, sleek set top box to their existing home broadband/DSL router, cable modem router or wireless LAN and plug in the set top connector to their television set and subscribe to the services that best meet their needs.

ITVN leverages home broadband, an existing infrastructure, to bypass the massive costs of cable and satellite delivery. ITVN is live and providing video services to its paid subscriber network. A January 11, 2005 article by PC Magazine concluded that ITVN's broadband-enabled TV set top box is a "technology breakthrough" with image quality that is "indistinguishable from broadcast."

Beginning in the fourth quarter of 2004, IBD has provided capital in three significant investments, including its wholly owned subsidiary iBill, and Penthouse Media Group and Interactive Television Networks.

"We are excited that ITVN has completed the public merger, which will raise its profile in the investment community as a public media company and we believe being a public company will assist it in growing its subscriber network," said Steve Markley, CEO of IBD.

About Interactive Brand Development, Inc.

Interactive Brand Development, Inc. (IBDI) is a new media company that owns interests in online and offline media properties. Through its wholly owned operating subsidiary, Internet Billing Company, the Company processes online credit card payments for more than 26 million users and manages consumer databases primarily of individuals purchasing services and/or goods over the internet. IBDI has minority ownership of Radium Ventures (OTCBB:RDIU), owner of Interactive Television Networks, Inc., formerly XTV, a video over IP new media company that broadcasts video to standard television sets and operates a pay-TV on-demand network. IBDI also owns a 34.7% interest in Penthouse Media Group (PMG), publisher of Penthouse Magazine, a brand-driven global entertainment business founded in 1965 by Robert C. Guccione. PMG's flagship PENTHOUSE(TM) brand is one of the most recognized consumer brands in the world and is widely identified with premium entertainment for adult audiences. PMG is operated by affiliates of Marc Bell Capital Partners, LLC.

This release contains statements relating to future results of the Company that are "forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected as a result of various risks and uncertainties. 1,382,140 of the Radium shares being received by IBD are subject to an escrow agreement. There can be no assurance that the conditions for the release of these shares will be met, which would negatively affect IBD's total investment in Radium.