IABC publishes PR/marketing encyclopedia.On the heels of its latest publication, Win Leadership Support and Improve Performance: The Communicator's Reinvention Toolkit, by Roger D'Aprix, ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. , the IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community Knowledge Centre announces its next release: Corporate Communication from A to Z: An Encyclopedia for Public Relations and Marketing Professionals. Patricia Whalen, Ph.D., APR APR See: Annual Percentage Rate , has used her 20-plus years of experience in corporate marketing and communication to compile and create this list of more than 600 terms. The soft-cover book defines common terms such as brand and news release, as well as lesser-known and newer terms such as blog and ZMET ZMET Zaltman Metaphor Elicitation Technique (Olson Zaltman Associates) . The entries run the gamut from PR to journalism to measurement. An excellent reference, Corporate Communication from A to Z promises to have something for everyone. www.iabc.com/know/edge |
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