IABC publishes Gold Quill-winning case studies.IABC IABC International Association of Business Communicators IABC Indo-Americans for Better Community has released the 2006 collection of Gold Quill quill: see pen. Award-winning case studies, Best Practices in Communication Planning Communication planning is the art and science of reaching target audiences using marketing communication channels such as advertising, PR, experiences or direct mail for example. It is concerned with deciding who to target, when, with what message and how. and Implementation. The 658-page softcover book (plus accompanying CD-ROM CD-ROM: see compact disc. CD-ROM in full compact disc read-only memory Type of computer storage medium that is read optically (e.g., by a laser). ) features more than 100 case studies and work plans of outstanding communication programs from around the world. Each work plan addresses the following points: need/opportunity, intended audience, goals and objectives, solution overview, implementation and challenges, and measurement/evaluation of outcomes. Not only are these excellent examples of real-world communication plans and programs, but they may inspire you to submit your own Gold Quill entries! Best Practices in Communication Planning and Implementation is now available from the IABC Knowledge Centre at www.iabc.com/knowledge. The price for IABC members is US$199, for non-members, US$249. Find out the winners of the 2007 Gold Quill Awards in the July-August issue of CW. |
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