IABC Research Foundation receives high marks. (IABC Update).A survey of ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. Research Foundation report purchasers for the last five years found that 93 percent felt they received high value for their money, and 90 percent said the content of the report met or exceeded their expectations. Future research topics suggested by survey participants included the value of communication, employee communication and effects of the economic downturn Downturn The transition point between a rising, expanding economy to a falling, contracting one. downturn A decline in security prices or economic activity following a period of rising or stable prices or activity. on the communication function. This benchmarking
Benchmarking (also "best practice benchmarking" or "process benchmarking") is a process used in management and particularly strategic study conducted by the Haas School of Business Management at the University of California, Berkeley The University of California, Berkeley is a public research university located in Berkeley, California, United States. Commonly referred to as UC Berkeley, Berkeley and Cal , compared and examined the ABC Research Foundation against 16 similar organizations. Findings bear out that the Foundation has the most rigorous research process and highest standards for research approval among the benchmarked organizations. |
|
||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion