IABC Gold Quill Awards.

2004 CALL FOR ENTRIES

2004 IABC 

Think Fresh

GROW WITH US IN 2004

To my friends and colleagues,

The power of communication is in the action it creates. It is a simple, yet profound truth.

There is nothing more universal than communication. It is the foundation of everything we have been, everything we are and everything we will be. It is at the core of our relationships. It mobilizes the world economy. It guides our values and beliefs. It binds us together as a global family.

As a professional communicator, you are uniquely positioned to give substance to the ideas, words and phrases that influence the shape of things to come.

IABC is an organic, learning organization, a place to grow your intellectual capital. Here, you can discover how to create strategic ideas that matter. You can unlock your potential.

And, through IABC's Gold Quill Awards competition, you can become the best you can be.

Gold Quill is the only competition of its kind that recognizes the unparalleled strength of research-based, strategy-driven work. Writing a work plan teaches us the value of strategic alignment, audience analysis, targeted messaging, clever creative and measuring the impact of our efforts.

Feedback from an international team of judges helps you fine-tune your skills.

Your entry will build personal credibility and demonstrate that you have the confidence to join colleagues worldwide in the pursuit of communication excellence. As a bonus, Gold Quill entries count toward international accreditation, another unique reputation builder.

This year, we are proud to launch the new Student Gold Quill competition highlighted by the Sharon Berzok Student Award. This one of-a kind award will be given to the student who achieves the highest standard of excellence and demonstrates a commitment to the communication industry.

Is Gold Quill challenging? Absolutely! Is it achievable? You bet! Winning a Gold Quill is a mark of excellence in our profession--participating in Gold Quill is a mark of your commitment to strive for excellence.

If making a difference through strategic communication energizes you, then you are in the right place.

Last year, we received over 1,000 entries from 23 countries. I am proud to extend this personal invitation to help us surpass those numbers by contributing your entries to make this year the best ever.

Come grow with us in 2004!

Claire Watson, ABC, APR 

2004 Gold Quill Chair

[e-mail]

I welcome your comments and questions--send me a note and I'll get back to you.

GROW WITH US IN 2004

To my friends and colleagues,

The power of communication is in the action it creates. It is a simple, yet profound truth.

There is nothing more universal than communication. It is the foundation of everything we have been, everything we are and everything we will be. It is at the core of our relationships. It mobilizes the world economy. It guides our values and beliefs. It binds us together as a global family.

As a professional communicator, you are uniquely positioned to give substance to the ideas, words and phrases that influence the shape of things to come.

IABC is an organic, learning organization, a place to grow your intellectual capital. Here, you can discover how to create strategic ideas that matter. You can unlock your potential.

And, through IABC's Gold Quill Awards competition, you can become the best you can be.

Gold Quill is the only competition of its kind that recognizes the unparalleled strength of research-based, strategy-driven work. Writing a work plan teaches us the value of strategic alignment, audience analysis, targeted messaging, clever creative and measuring the impact of our efforts.

Feedback from an international team of judges helps you fine-tune your skills.

Your entry will build personal credibility and demonstrate that you have the confidence to join colleagues worldwide in the pursuit of communication excellence. As a bonus, Gold Quill entries count toward international accreditation, another unique reputation builder.

This year, we are proud to launch the new Student Gold Quill competition highlighted by the Sharon Berzok Student Award. This one of-a kind award will be given to the student who achieves the highest standard of excellence and demonstrates a commitment to the communication industry.

Is Gold Quill challenging? Absolutely! Is it achievable? You bet! Winning a Gold Quill is a mark of excellence in our profession--participating in Gold Quill is a mark of your commitment to strive for excellence.

If making a difference through strategic communication energizes you, then you are in the right place.

Last year, we received over 1,000 entries from 23 countries. I am proud to extend this personal invitation to help us surpass those numbers by contributing your entries to make this year the best ever.

Come grow with us in 2004!

Claire Watson, ABC, APR

2004 Gold Quill Chair

[e-mail]

I welcome your comments and questions--send me a note and I'll get back to you.

YOUR GUIDE TO GOLD QUILL

GETTING STARTED

Two simple steps will save you time and effort and minimize any chance of being disqualified:

1. Follow all instructions.

2. Answer all questions clearly and concisely.

Check your project against these requirements to determine eligibility for the 2004 program. Your entry must:

* meet IABC's code of ethics (available at www.iabc.com or by calling IABC world headquarters at + 1.415.544.4700)

* have been produced for primary use in 2003 (if it spans multiple years, only the work completed in 2003 will be considered)

* include original material, not syndicated, borrowed, reprinted or stock material.

Work for IABC chapters and districts/regions is eligible. Work for IABC or the IABC Research Foundation at the international level is not eligible.

You may submit the same entry, or parts of an entry, in as many different categories as apply, but not more than once in the same division (i.e. submitting to 1.1 and 2.1 is acceptable, but submitting to 1.1 and 1.3 is not). You may submit as many entries as you wish, but separate fees apply for each entry. If your entry is submitted to the wrong category, you risk disqualification. Entry fees will not be refunded.

Review the following pages to select the division and category for your entry. For clarification, please call or e-mail the appropriate coordinator (www.iabc.com/gquill).

DIVISION #1: COMMUNICATION MANAGEMENT

Communication Management includes projects, programs and campaigns defined by a communication strategy. Entrants must demonstrate the full range of planning and management skills--research, analysis, strategy, tactical implementation and evaluation. Entries may include a combination of communication materials.

Note: Individual elements of a program, such as brochures, web sites and newsletters, can also be entered in Communication Skills.

CATEGORY 1 GOVERNMENT RELATIONS

Programs targeted to government bodies and government agencies.

1.l Public (government, government agencies)

1.2 Private

1.3 Not-for-profit (charitable, associations)

CATEGORY 2 COMMUNITY RELATIONS 

Programs targeted to community audiences, including not-for-profit and volunteer organizations.

2.1 Public (government, government agencies)

2.2 Private

2.3 Not-for-profit (charitable, associations)

CATEGORY 3 CUSTOMER RELATIONS

Programs targeted to customer audiences, including customer relationship management and customer research.

3.1 Public (government, government agencies)

3.2 Private

3.3 Not-for-profit (charitable, associations)

CATEGORY 4 INVESTOR/SHAREHOLDER RELATIONS

Programs targeted to audiences of publicly-held companies, including shareholder communication, shareholder research, annual meetings and initiatives related to public offerings.

4.1 Public (government, government agencies)

4.2 Private

4.3 Not-for-profit (charitable, associations)

CATEGORY 5 MEDIA RELATIONS

Programs targeted to the news media.

5.1 Public (government, government agencies)

5.2 Private

5.3 Not for profit (charitable, associations)

CATEGORY 6 MULTI-AUDIENCE COMMUNICATION

Programs targeted to more than one internal and/or external audience, such as corporate branding or identity/awareness campaigns.

6.1 Public (government, government agencies)

6.2 Private

6.3 Not for profit (charitable, associations)

CATEGORY 7 MARKETING COMMUNICATION

Programs targeted to marketing products and/or services to an external audience.

7.1 Public (government, government agencies)

7.2 Private

7.3 Not-for-profit (charitable, associations)

CATEGORY 8 ISSUES MANAGEMENT AND CRISIS COMMUNICATION

Programs targeted to external and/or internal audiences to address trends, issues and/or attitudes that have a significant impact on an organization, such as labor relations, crises, mergers, acquisitions, public policy and the environment.

8.1 Public (government, government agencies)

8.2 Private

8.3 Not for profit (charitable, associations)

CATEGORY 9 EMPLOYEE/MEMBER COMMUNICATION

Programs targeted to employee or member audiences, including those focused on creating awareness, influencing opinion or behavioural change, management communication, ethics, morale, internal cultural or change management.

9.1 Public (government, government agencies)

9.2 Private

9.3 Not-for-profit (charitable, associations)

CATEGORY 10 BENEFITS COMMUNICATION

programs targeted to employee or member audiences, including those dealing with health and welfare, savings and pension, stock and compensation, or recruitment and retention.

10.1 Public (government, government agencies)

10.2 Private

10.3 Not-for-profit (charitable, associations)

CATEGORY 11 STRATEGIC COMMUNICATION PROCESSES

Communication research projects, including brand and culture audits, employee and market research, competitive benchmarking and audience analysis. This category also includes plans and proposals that demonstrate communication principles, and training programs that align or enhance the delivery of communication within an organization or among key audience groups.

11.2 Public (government, government agencies)

11.2 Private

11.3 Not-for profit (charitable, associations)

CATEGORY 12 SPECIAL EVENTS--INTERNAL OR EXTERNAL

Art event that marks a significant occasion such as an anniversary celebration, official opening, product launch, customer or employee appreciation event, or demonstrates meeting planning and management (internal or external), including major events, conferences and road shows.

12.1 Public (government, government agencies)

12.2 Private

12.3 Not-for profit (charitable, associations)

CATEGORY 13 ECONOMIC, SOCIAL AND ENVIRONMENTAL DEVELOPMENT

Programs targeted to community audiences, government and/or funding agencies that focus on sustainable development, economic, social or environmental issues. including international aid programs, public awareness and corporate social responsibility programs, economic revitalization projects and cause-related issues in cultural preservation, education, literacy, health, poverty reduction and employment, including indigenous and heritage protection programs.

13.1 Public (government, government agencies)

13.2 Private

13.3 Not for-profit (charitable, associations)

DIVISION #2: COMMUNICATION SKILLS

Communication Skills includes communication elements (publications, advertising, web sites, newsletters, etc.) that showcase technical skills such as editing, writing, design and photography. Entrants must demonstrate strategic alignment, the creative process and measurable results.

Note: The overall program may also be entered in Communication Management.

CATEGORY 14 ELECTRONIC AND DIGITAL COMMUNICATION

Computer-based communication projects produced for internal or external audiences that primarily use electronic production and/or delivery tools, including projects related to digital media such as the original production of CD-ROMs, web site design, banner ads or original e-cards.

14.1 Electronic newsletters

14.2 Electronic annual reports

14.3 Internet sites

14.4 Intranet sites

14.5 CD-ROMs

14.6 E-cards, banner ads

14.7 One-time program (internal or external audience)

14.8 Ongoing program (internal or external audience)

CATEGORY 15 AUDIOVISUAL 

Programs using sound, video, film, slides, CDs or a combination of these.

15.1 One-time video program/overall production

15.2 Ongoing video program/overall production

15.3 Audio-only programs

15.4 Slide-and-sound programs

15.5 Films

15.6 Other

CATEGORY 16 PUBLICATIONS

Production of internal or external publications in all formats, except electronic.

16.1 One- to three-color magazines

16.2 Four color (or more) magazines

16.3 Newspapers

16.4 Magapapers/tabloids

16.5 Newsletters

16.6 Annual reports

16.7 Special publications

CATEGORY 17 PUBLICATION DESIGN

Design of internal or external publications in all formats, except electronic.

17.1 One- to three-color magazines

17.2 Four-color (or more) magazines

17.3 Newspapers

17.4 Magapapers/tabloids

17.5 Newsletters

17.6 Annual reports

17.7 Special publications

CATEGORY 18 SPECIAL PROJECT DESIGN

Design of an organizational brand identity or non-publication project (cartoons, drawings, paintings, collages, montages, posters, displays, bulletin boards. mobiles, invitations, special signs, etc.) where design is the primary communication function.

18.1 Posters

18.2 Organizational identity

18.3 Illustrations

18.4 Calendars

18.5 Other

CATEGORY 19 WRITING

Original material written for a particular communication project.

19.1 Personality profiles

19.2 Recurring features or columns

19.3 Other features

19.4 Editorials

19.5 Advertorials

19.6 Interpretive/expository articles

19.7 Newswriting

19.8 Speeches

19.9 Scripts

19.10 News releases

19.11 Sales promotion and marketing

19.12 Technical writing

19.13 Writing for online distribution

19.14 Other

CATEGORY 20 PHOTOGRAPHY

Original photographs created or commissioned for a particular communication project.

20.1 Single photos

20.2 Photo essays

20.3 Other

CRAFTING YOUR ENTRY

THE WORK PLAN

The work plan is an executive summary of your communication strategy that lays out the strategic scope of your project.

TECHNICAL REQUIREMENTS:

* Communication Management work plans must not exceed four pages. Communication Skills work plans must not exceed three pages.

* Minimum font size is 10 points (no handwritten entries) on 8.5 by 11 inch paper (A4 outside America, or 21.6 by 27.9 centimetres).

* Use single column (paragraph) format, with minimum half-inch margins (1.3 centimetres) on all sides.

LIST THE FOLLOWING INFORMATION AT THE TOP OF YOUR WORK PLAN:

1. Entrant's Name--List only one name. This should be a person with direct involvement in the project, responsible for most of the development, management and execution of the entry.

2. Organization's Name--List the name of the organization represented by the project. If you are no longer affiliated with the organization or are an outside supplier (i.e. agency or freelancer), you must include the organization's written approval with your entry.

3. Division, Category and Sub-category--List the division (Management or Skills) and category/sub-category for your entry.

4. Title of Entry--Choose a name that clearly describes your entry.

5. Time Period of Project--Entries must be produced for primary use in 2005.

6. Brief Description Provide a brief description of your entry.

COMPLETE THE CORE ELEMENTS OF YOUR WORK PLAN BY ANSWERING THE FOLLOWING QUESTIONS, USING THE HEADINGS PROVIDED:

1. Need/Opportunity--Provide the context by describing the need or opportunity that was influenced by communication activities. Discuss the impact of the issue on the organization, Consider the internal and/or external environment, audiences and the desired outcome. Clearly describe any effects on performance, reputation, image, profits, etc. Highlight formal or informal research findings that support your analysis.

2. Intended Audience(s)--Identify your primary, secondary and tertiary (if any} audiences, What is the audience mindset? Specify the key characteristics {needs, preferences, demographics, etc.) that were taken into account in developing your solution.

3. Goals and Objectives--Goals describe what you want to accomplish in the big picture sense. There should be very few goals and they should he broad, futuristic and aligned with the needs of the organization. Goals do not need to be directly measurable. However, objectives must be realistic and measurable by outcomes such as quantity, time, cost, percentages, quality or other criteria.

4. Solution Overview--Summarize the project, outline the solution and the logic that supports it. Tell us why you did what you did. Describe the rationale or creative solution behind your approach. The solution should demonstrate your thinking, imagination and approach to problem-solving. Discuss how you involved stakeholders in developing the solution. State the key messages. Present the tactics and communication vehicles you used and comment on how the audience responded.

5. implementation and Challenges--Describe any limitations or challenges that you faced (budget, time and other resources) in selling and implementing your idea. The answer should show flexibility and a willingness to resolve problems and negotiate solutions. Note any special circumstances that affected the final result and discuss how they were addressed. Be sure to state your project budget.

6. Measurement/Evaluation of Outcomes--How did you measure results? Make sure the results match the original objectives. Results must be legitimate, thorough and convincing. Every result should be linked to one or more objectives. Measurement should demonstrate project outcomes, not outputs.

Tips

Review your work plan carefully and edit to ensure that it is clear and concise. Using bullets, tables and lists instead of full paragraphs can help you maximize the available space. As a final check, ask yourself:

* Could this work plan be used to show others what works?

* Is it sensible, thorough, convincing and logical?

* Was the project clearly under control and thoroughly managed?

OFFICIAL ENTRY FORM

(Professional and Student)

CRAFTING YOUR ENTRY

THE WORK SAMPLE

The work sample must include the supporting material that illustrates the elements of your communication program--videotapes, publications, design work, writing series, photography, computer programs, etc. You may also want to include scripts, an executive summary of the research results, the media buy, etc. If your program was very large, your work sample should be representative in scope.

Samples should demonstrate the best possible quality within budget parameters. If the budget was generous, you won't be penalized for being excessive, but you will be judged for efficient use of money. If funds were limited, the project should still meet contemporary standards.

TECHNICAL REQUIREMENTS:

* Electronic/digital elements--Electronic and interactive work samples should be viewable on Windows or Macintosh equipment and/or software. For web sites, provide the URL or IP address of the site in your entry. For intranets or "limited, secured access" sites, provide registration instructions, account name or password. Consider submitting a "Tour of Work Sample" (of five minutes or less) if access could be a barrier to evaluation, or if the site will change after submission. Electronic entries will be disqualified if they contain viruses, if they disable or require disabling of any part of the computer system used in the judging, or if judges cannot view or install work samples using the instructions provided. Summarize your CD-ROM, DVD or other electronic medium (i.e. a screen shot with caption, a storyboard of select scenes) in your work plan.

* Large and heavy items (displays, bulletin boards, sculptures, etc.)--Submit color photographs (no larger than 8 by 10 inches, or 20.3 by 25.4 centimetres) of large and/or heavy items.

* Publications--Submit three consecutive issues as one entry. For semi-annual publications, submit both issues. For annual publications, including annum reports, submit one issue. Indicate the frequency of the publication (i.e. monthly, quarterly, semi-annual, etc.) in your work plan. Submit magazines with four-color covers in the four-color subdivision. Publication formats are defined as follows:

* Magapapers/tabloids--printed on coated or high-quality paper, generally 12 by 14 inches (30.5 by 35.6 centimetres) or larger.

* Magazines--printed on coated or glossy paper, generally 8.5 by 11 inches (A4 outside America or 21.6 by 27.9 centimetres), saddle-stitched or perfect bound.

* Newsletters--printed on newsprint or glossy paper, smaller in size than newspapers or magapapers, generally four to eight pages on 8.5 by 11 inch paper (A4 outside America or 21.6 by 27.9 centimetres).

* Newspapers--printed on newsprint, most are approximately 16 by 23 inches (40.6 by 58.4 centimetres).

* Photography--Submit your entry in the context in which it was used. For print media, submit the spread or story in which the photograph(s) appeared (a tear sheet is preferable). For photos used in displays or bulletin boards, or other cases where size is prohibitive, send an 8 by 10 inch (20.3 by 25.4 centimetres) photograph of the entire project and one close-up photo.

* Programs and campaigns--Submit a complete, concise entry. Enclose representative samples of multiple program elements. Submit color photographs (no larger than 8 by 10 inches, or 20.3 by 25.4 centimetres) of large or bulky samples such as bulletin boards, sculptures and heavy items.

* Writing samples--Provide a tear sheet or other evidence of use. For subcategory 19.2 (recurring features or columns), send three different samples as a single entry. For sub-category 19.9 (scripts), submit typed entries on 8.5 by 11 inch paper (A4 outside America or 21.6 by 27.9 centimetres).

* Videotapes--Submit programs in the standard format appropriate to the geographic area where they are to be judged. Asia/Pacific and Europe/Africa judges use PAL-standard; the Americas use NTSC-standard. In all areas, use half-inch (1.3 centimetre) VHS.

Tips

Be selective as you put together your work sample--pick several examples (clips, photos, etc.) that best represent your entry instead of sending every item. For example, don't send a T-shirt--send a picture of a crowd of people wearing it. Do not put every page in a plastic sleeve. As a final check, ask yourself:

* If you were a member of the target audience, would the work sample capture your attention?

* Would the information be relevant, meaningful and memorable?

* Does your work sample portray the program as described in the work plan?

CRAFTING YOUR ENTRY

COMPILING YOUR SUBMISSION

1. Complete the entry form. Make four copies--send two with your entry, one with your payment, and keep one for your records.

2. Assemble all the elements of your entry in a three-ring binder. It should consist of the following:

* two copies of the completed entry form

* two copies of your work plan (one paper copy and one on disk)

* your work sample.

Use tabs to label the sections of your entry (i.e. entry forms, work plan, work sample) and number all pages. Avoid paperclips and rubber bands, but consider using plastic sleeves for papers and photos and resealable plastic pouches for DVDs, CDs, videos, etc. If you want feedback, include a self-addressed, stamped, business-size envelope. Label the binder with the name of your entry, pack it carefully and send it to the appropriate Gold Quill coordinator. Entries cannot he faxed. Do not send your binder to IABC headquarters.

3. Send your entry fee to IABC headquarters. Attach your cheque or money order to a copy of your completed entry form and mail it to Gold Quill Awards, One Hallidie Plaza, Suite #600, San Francisco, CA 94102, USA. Or you can pay online or fax your entry form with your credit card number and expiration date to +1.415.544.4747.

ENTRY FEES AND DEADLINES

All entries and payments must be received (not postmarked) by the following deadlines. Allow extra time when sending across an international border, and check customs requirements well in advance. Mark "No Commercial Value" on export documents.

Early Bird Deadline Date,        Final Deadline Date,
January 21, 2004                 February 4, 2004

Member--$140 (US)                Member--$170 (US)
Nonmember--$200 (US)             Nonmember--$270 (US)
Join IABC and enter--$410 (US)   Join IABC and enter--$440 (US)

IABC cannot confirm receipt of entries or fees--send both by a from of traceable delivery if you want confirmation. IABC is not responsible for lost or damaged entries. No material will be returned. All entries become the property of IABC for use in publications or as samples. If the material is proprietary and not available for such use, indicate this clearly on your entry.

JUDGING

* Gold Quill coordinators oversee the global network of first-tier judges, who evaluate all entries using standardized criteria. Winning entries must meet clearly stated objectives and show originality and results based on outcome. Judges consider how well a program is conceived and executed, how appropriate the strategy and objectives are in relation to the results desired and achieved, and how the outcomes are measured. For Communication Management entries, the work plan and work sample are each worth 50% of the score. For Communication Skills entries, the work plan is worth 40% and the work sample is worth 60% of the score.

* To advance to the next level, entries must score a minimum of 5.25 out of 7 points. Finalists in each category are re-evaluated by the second-tier judges--the Blue Ribbon panel comprised of senior communication professionals. The Blue Ribbon panel selects the winners.

* Entries scoring 5.75 and above at the Blue Ribbon panel receive an Award of Excellence. Those scoring 5.25 to 5.75 receive an Award of Merit. There is no maximum number of awards that can be presented.

* Entrants receive a one-page evaluation form with scores and brief comments. Winners, finalists and disqualified entrants will receive evaluations from IABC headquarters. All evaluation forms will be mailed by May 2004. All other correspondence with entrants will be conducted via e-mail. All judges' decisions are final.

* Notification will be sent to winners in April 2004. Winning entries will be displayed at the IABC International Conference in Los Angeles, California on June 6-9, 2004. Winners will be presented with an award, recognized at a special event during the conference and featured in Communication World, IABC's bimonthly magazine.

Fresh Opportunities for Students

STUDENT GOLD QUILL CALL FOR ENTRIES

STUDENT DIVISION

The Student Gold Quill competition recognizes excellence in communication at the undergraduate and graduate school level. Entries are judged against the work of peers by a panel of IABC senior communicators. Judges evaluate students' critical thinking and tactical skills in identifying a communication need, creating and implementing a solution, and assessing results. Entrants will receive an evaluation of their submission. Winners are recognized on IABC's web site and in Communication World magazine.

The IABC Research Foundation produces the student division of the Gold Quill Awards as part of its commitment to advance the communication profession. The Foundation serves IABC and its members through funding worldwide research and development, delivering knowledge and tools vital to successful business communication. The Foundation is the research arm of IABC, the premier international network for professionals engaged in strategic business communication.

SHARON BERZOK STUDENT AWARD OF EXCELLENCE

The Sharon Berzok Student Award of Excellence is the highest student award given by the IABC Research Foundation. All entries will be considered for this award, which will be judged on overall excellence and creativity. The winner will receive $500 for education or professional development.

Sharon Berzok was a communication consultant who served IABC on several committees and as chapter president and board member. Sharon Berzok's family, colleagues and friends established this award in her name to recognize talent in young professionals.

EVALUATIONS

All student entrants will receive the completed evaluation form used to judge their entry. All evaluation forms will be mailed by May 2004. All other correspondence will be via e-mail.

HOW TO ENTER

Use the entry form provided in the center of the Call for Entries. Carefully follow all the instructions below. Any entry that does not adhere to specifications will be disqualified. Entrants will be notified of disqualification, and no entry fee will be refunded. For more details or help with your entries, contact student coordinator Susan Rosthal at [e-mail].

1. Choose an appropriate category for your communication entry.

2. Complete the work plan for your entry. Submit both an electronic copy on a disk and a hard copy of the work plan. The work plan describes the program or project, how it was developed, and what you intended to achieve.

3. Assemble the work sample--the physical examples of the communication project.

4. Complete an entry form. Make four copies--send two with your entry, one with payment, and keep one for your records.

5. Make a copy of your valid student ID (or other proof) for the time the entry was created and include it with your entry form (see student eligibility below).

6. Send your entry to Susan Rosthal, Office of Advancement Outreach, University of Houston, 400 E. Cullen, Houston, TX 77204-2013. Your completed entry consists of two copies of a completed entry form, one electronic and one hard copy of your work plan, your work sample, and a copy of your student ID. If is not acceptable to fax work plans or work samples. Entries received at IABC headquarters will be disqualified.

7. Send payment attached to a copy of the completed entry form (not the entry itself) to: Student Gold Quill Awards, One Hallidie Plaza, Suite #600, San Francisco, CA 94102, U.S.A. Or you can fax your entry form with your credit card number and expiration date to + 1.415.544.4747.

8. To guarantee receipt of your evaluation, include a plain, stamped, business-size envelope with your entry.

9. Due to the volume of material received, IABC cannot confirm receipt of entries or fees. Send both by a form of traceable delivery if you want confirmation of receipt.

ENTRY FEES AND DEADLINES

All entries and payments must be received (not postmarked) by this deadline. Allow extra time when shipping across an international border (check customs requirements). Mark "No Commercial Value" on exports.

Deadline Date, February 10, 2004

IABC student member--$25 (US)

Student nonmember--$40 (US)

Join IABC and enter--$65 (US)

ELIGIBILITY

Entries should be original work by a student. You must have been a full-time student at a college, university, or other educational institution, or a part-time student working towards a degree, during the time the entry was created.

Entries submitted should be those performed in a student capacity, not that of a professional. Extensive communication experience or employment may disqualify you even if you were enrolled as a student. The Student Gold Quill Awards are meant to recognize the work of those about to enter the field on a professional level. For those with professional experience, please enter in the professional divisions. If you have questions about your status, contact student coordinator, Susan Rosthal, Office of Advancement Outreach, University of Houston, 400 E. Cullen, Houston, TX 77204-2013 e-mail: [e-mail] phone: [phone], fax: [phone].

Entries created for coursework (receiving a grade or requisite work) are acceptable only if the work was applied outside the classroom. Entries must be in accord with IABC's Code of Ethics (see www.iabc.com or call IABC).

STUDENT DIVISION

CATEGORY 1 ELECTRONIC

1.1 Internet sites

1.2 Intranet sites

1.3 Interactive communication programs or presentations

1.4 Publication production/graphic design (newsletters, magazines, etc.)

1.5 Writing (profiles, features, editorials, articles, news releases, sales promotion/marketing, technical writing, scripts, speeches, columns, etc.)

CATEGORY 2 PRINT

2.1 Publication production/design (magazines, newsletters, newspapers, special publications, etc.)

2.2 Writing (profiles, features, editorials, articles, news releases, sales promotion/marketing, technical writing, scripts, speeches, columns, etc.)

2.3 Special projects production/graphic design (posters, calendars, displays, etc.)

CATEGORY 3 COMMUNICATION PROGRAMS

3.1 Internal programs

3.2 External programs and campaigns

3.3 Community relations

3.4 Customer relations

3.5 Media relations

3.6 Marketing relations

3.7 Other

CATEGORY 4 MEDIA KITS

Assessment of the individual aspects and entirety of a media kit

CATEGORY 5 SPECIAL PROJECTS

5.1 Audiovisual

5.2 Photography

5.3 Video/film

5.4 Illustrations

5.5 Campaigns

5.6 Other

WORK PLAN INSTRUCTIONS:

Work plans must be typed, on 8.5 by 11 inch paper (A4 size outside America or 21.6 by 27.9 centimetres), single column, with at least half-inch margins (1.3 centimetres), and a minimum font size of 10 points. Entries may be no more than four pages. Your entry may be disqualified if it exceeds these specifications. Submit both an electronic copy on a disk and a hard copy of the work plan.

WORK PLANS MUST LIST THESE SIX SUBHEADINGS:

1. Entrant's Name-List only one name. This should be the project leader or the person who was responsible for the majority of the development, management, and execution of the entry. The individual listed must have had direct and primary involvement implementing the project.

2. College/University/Institution

3. Organization's Name-List the name of the organization the entrant represented while the project was implemented. You must have the organization's approval to submit an entry. Include the written approval with your entry.

4. Category/sub-category

5. Title of Entry

6. Time Period of Project-Entries must have been created and implemented in 2003. If the entry expands beyond that timeframe, only the materials related to the measurable results documented in 2003 will be considered.

7. Brief Description-Submit two to three sentences that IABC can use to describe your entry.

Note: See work plan details and follow the work sample instructions in the professional divisions.