IAB and Adweek Magazines Announce MIXX Award Winners.Best in Show Awarded to RPA RPA Remote Patron Authentication RPA Rural Payments Agency (UK Department of Environment, Food and Rural Affairs) RPA Replication Protein A RPA RNAse Protection Assay RPA Regional Plan Association RPA Random-Phase Approximation for Honda's "A Different Animal" Campaign Shelby Bonnie bon·ny also bon·nie adj. bon·ni·er, bon·ni·est Scots 1. Physically attractive or appealing; pretty. 2. Excellent. of CNET (body) CNET - Centre national d'Etudes des Telecommunications. The French national telecommunications research centre at Lannion. Networks and HP Are Honored hon·or n. 1. High respect, as that shown for special merit; esteem: the honor shown to a Nobel laureate. 2. a. Good name; reputation. b. with Special Achievement Awards NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The Interactive Advertising Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) and Adweek Magazines culminated the MIXX Conference and Expo with the Interactive industry's annual MIXX Awards. The MIXX Awards celebrates the teams and talent that push Interactive to unprecedented levels, across the full spectrum of Interactive platforms including the newly added broadband broadband Term describing the radiation from a source that produces a broad, continuous spectrum of frequencies (contrasted with a laser, which produces a single frequency or very narrow range of frequencies). video and in-gaming categories as well as existing categories such as branding, direct response, mobile, iPTV, search, viral Meaning "related or caused by a virus," with regard to computers and information technology, the term refers less to a computer virus than it does to information that spreads quickly via the Internet. See viral marketing and viral video. and others (www.mixx-awards.com/gallery). Comedian Richard Jeni Richard John Colangelo (April 14, 1957[1] – March 10 2007), better known by the stage name of Richard Jeni,[2] was an American stand-up comedian and actor. once again emceed the multimedia extravaganza ex·trav·a·gan·za n. 1. An elaborate, spectacular entertainment or display: "Washington is an extravaganza of great buildings, greenery, and monuments" Larry Griffin. , which was attended by senior executives from leading agencies, advertisers and publishers. "The MIXX Award winners represent excellence in the Interactive advertising industry and stand as true examples of how to create successful Interactive campaigns," said Sheryl Draizen, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul and General Manager, Interactive Advertising Bureau. "The competition between leading brand marketers and agencies was formidable and is a clear indication of how far we have come as an industry." The Gala's ultimate honor As a verb, to accept a bill of exchange, or to pay a note, check, or accepted bill, at maturity. To pay or to accept and pay, or, where a credit so engages, to purchase or discount a draft complying with the terms of the draft. , Best In Show, went to RPA for its "A Different Animal" campaign for Honda honda a quick release metal eyelet for the end of a lariat. When the restrained animal is no longer required it is not necessary to slacken off the loop and pull it over the head—a very great advantage when working with wild cattle or unbroken horses. . The Honda campaign was a powerful contender in numerous categories, taking home the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. Gold MIXX Award in Online Integration, and the Bronze for Search Marketing. "RPA and Honda are thrilled thrill v. thrilled, thrill·ing, thrills v.tr. 1. To cause to feel a sudden intense sensation; excite greatly. 2. To give great pleasure to; delight. See Synonyms at enrapture. that our interactive campaign for the Honda Element The Honda Element is a compact crossover SUV manufactured by Honda and released in the United States, Canada and Japan in 2003. Although the Element is based on the CR-V, its dimensions are significantly different. earned Best in Show at the MIXX Awards," said Meridee Alter, SVP, media director at RPA. "It's especially rewarding to be recognized for a creatively compelling and effective campaign that exemplifies Honda's ongoing dedication to innovation in online media." "HP is honored to receive this year's MIXX Marketer Impact Award," said Mary Bermel, director of Interactive and Emerging Media for HP. "Interactive advertising in all its emerging platforms is extremely important to us and we are grateful the IAB continues to champion the industry and lead the way for an even stronger medium." The MIXX Awards was judged by an independent panel of some of the world's most esteemed es·teem tr.v. es·teemed, es·teem·ing, es·teems 1. To regard with respect; prize. See Synonyms at appreciate. 2. To regard as; consider: esteemed it an honor to help them. brand marketers who have direct control and influence over some of the largest advertising budgets. It is the only competition to evaluate all critical components of the Interactive marketing mix, including strategy, creative, execution and results. The jury of brand marketers did not participate in the selection or voting for the Special Achievement Awards and were also exempt from voting for any award within a category where their company was represented.
MIXX Award Winners:
Best in Show
RPA for Honda Element, "A Different Animal"
Brand Awareness/Positioning
GOLD: Digitas for American Express, "Tribeca Film Festival"
SILVER: frog design for General Electric, "Picture a Healthy World"
BRONZE: MediaVest for The Coca-Cola Company/Evian, "Evian Detox"
Product Launch
GOLD: McKinney for Oasys Mobile Inc., "Pherotones"
SILVER: Mira Design Studio for Holiday Inn Express Hotels,
"Showerhead Campaign"
BRONZE: Modem Media for Delta Airlines, "Delta Q3/Q4 - delta.com"
Direct Response
GOLD: Digitas for Pontiac Motor Division, "Pontiac Solstice
Early-Order Program"
SILVER: Modem Media for Delta Airlines, "Delta Direct Response"
BRONZE: Media Contacts for Vonage, "Vonage Acquisition Campaign"
Business-to-Business
GOLD: GJP Advertising for Covad, "The Ringing"
SILVER: OgilvyOne Worldwide for IBM, "Clementine Banner"
Public Service/Not-for-Profit
GOLD: Unicast by Viewpoint for ONE.ORG, "The ONE.ORG Public
Awareness Campaign"
SILVER: OgilvyOne Worldwide SF for Environmental Defense, "Global
Warming"
BRONZE: These Days for Nokia, "Helping Hands"
Search Marketing
GOLD: Fathom Online for Covad, "Covad Search Marketing"
SILVER: GM Planworks for Pontiac Motor Division, "Google Pontiac"
BRONZE: RPA for Honda Element, "A Different Animal"
Mobile Platform
GOLD: Starcom USA for Kellog's Special K, "Special K Wireless"
SILVER: These Days for Nokia, "STOP the Ring Tones here are the
VIDEO Tones"
BRONZE: OMD Digital for J&J Neutrogena, "Smooches"
Interactive Television
SPECIAL MENTION: DiGuilio Advertising for The Jackson Auto Group,
"Jackson Auto Channel (Oceanic Digital Channel 913)"
Super-Rich Media
GOLD: Deep Focus for HBO, "Sopranos: Crime.Organized."
SILVER: Moxie Interactive for Verizon Wireless, "V CAST Music"
BRONZE: Arnold Worldwide and IQ Interactive for Royal Caribbean
International, "Freedom of the Seas"
Viral Word of Mouth, Peer to Peer Marketing
GOLD: McKinney for Oasys Mobile, Inc., "Pherotones"
SILVER: TEQUILA for Sony Computer Entertainment of America (Play
Station) "Shadows of the Colossus - Giantology"
BRONZE: Publicis Mojo for Nike, "Stuff History - Nike Socceroos
Sponsorship Campaign"
Online Integration
GOLD: RPA for Honda Element, "A Different Animal"
SILVER: Moxie Interactive for Verizon Wireless, "V CAST Music"
Broadband Video
GOLD: Brand New World for McNeil Nutritionals/Splenda, "SPLENDA
Journey"
SILVER: MRM Worldwide for Microsoft, "Microsoft Office Live
Streaming Video Campaign"
In-Game Advertising
GOLD: GM Planworks and Play for Cadillac V-Series, "Cadillac
V-Series Collection for Xbox 360"
SILVER: GM Planworks and Play for General Motors/Pontiac, "Pontiac
Virtual NCAA Final 4"
BRONZE: Optimedia for T-Mobile, "NBA Ballers: Phenom Integration"
Hispanic Interactive Advertising
GOLD: The Vidal Partnership for Wendy's, "Unidos Contra la Comida
Mediocre" (United Against Mediocre Food)
SILVER: The Vidal Partnership for The Home Depot, "Tu Casa Es Tu
Cancha" (Your Home is your Playing Field)
International Award
GOLD: Armchair Media for TheCoca-Cola Company, "M5" USA
SILVER: emitch for Virgin Blue, "Virgin Blue- Retail" Australia
BRONZE: Tribal DDB Tel Aviv for Audi, "Audi - Special sales - day
campaign"
MIXX Achievement Awards: The IAB also announced the MIXX Impact Awards, celebrating the individuals and companies who have contributed significantly to the growth of the Interactive advertising Industry. The recipients were nominated nom·i·nate tr.v. nom·i·nat·ed, nom·i·nat·ing, nom·i·nates 1. To propose by name as a candidate, especially for election. 2. To designate or appoint to an office, responsibility, or honor. by the IAB Board of Directors and voted for by IAB member companies: Marketer Impact Award: HP. Award accepted on their behalf by Mary Bermel, Director, Interactive and Emerging Media, HP Publisher Impact Award: Shelby Bonnie, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , CNET Networks MIXX Judges: David Adelman - Media Director, Johnson & Johnson Global Marketing Group Karen Benezra - Editor, Brandweek Mary Bermel - Director, Interactive, HP Deirdre Bigley - Vice President, Worldwide Advertising & Interactive, International Business Machines Corporation Jack Haber - Vice President, e-Business, Colgate Palmolive Natasha I. Householder - Marketing Director, Ernst & Young LLP Tim Kopp - VP, Global Interactive Marketing, The Coca-Cola Company Bob Liodice - President and Chief Executive Officer, Association of National Advertisers, Inc. Tom Lynch - VP, Head Marketing Integration, ING US Patrick McKenna - Manager, Marketing Communications, BMW John Peebles - Vice President, Online Mareketing, Avis Budget Group Jon Raj - VP of Advertising and Emerging Media Platforms, Visa USA Mark Stephens - Senior Manager, Motorola Jill Vollmer - Director of Innovation, Diageo Sue Zibelli - Manager of Media Services, Novartis Pharmaceuticals MIXX Awards Sponsors: AOL Microsoft Digital Advertising Solutions 24/7 Real Media Cars.com CBS Digital Media CNET Networks Forbes The New York Times Univision Walt Disney Internet Group About the IAB: Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net. |
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