IAB Issues Lead Generation Best Practices for Industry Comment; Recommendation Developed by the IAB Lead Generation Committee.CHICAGO -- The Interactive Advertising Bureau ("IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ") in conjunction with the Lead Generation Committee today announced proposed Online Lead Generation Best Practices at the IAB Leadership Forum: Performance Marketing Optimization optimization Field of applied mathematics whose principles and methods are used to solve quantitative problems in disciplines including physics, biology, engineering, and economics. event in Chicago. The Online Lead Generation Best Practices lay the foundation for ethical practice in lead generation, primarily focused on consumer transparency (1) The quality of being able to see through a material. The terms transparency and translucency are often used synonymously; however, transparent would technically mean "seeing through clear glass," while translucent would mean "seeing through frosted glass." See alpha blending. and data integrity. Some of the proposed best practices include: --All lead generation efforts need to be strictly permission-based --Advertisers/Publishers/Vendors must only send consumer offers or information that strictly adheres to the information that consumers have requested --Advertisers/Publishers/Vendors must provide a clear, concise privacy policy --Publishers/Vendors will deliver consumer data that meets the Advertiser's criteria for a quality lead, as determined by the Advertiser's marketing objectives --Publishers/Vendors may pre-populate the information fields that a consumer has already provided These guidelines guidelines, n.pl a set of standards, criteria, or specifications to be used or followed in the performance of certain tasks. are posted on the IAB site at www.iab.net/standards/lead_generation.asp. for the industry (advertising agencies, marketers, online publishers and technology vendors) to comment on the recommendations. The comment period will last for the thirty days. Following a review of the feedback, the guidelines will become final. "Direct Marketers are increasingly relying on Online Lead Generation as an integral vehicle in their Performance Marketing campaigns." said Greg Stuart, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , IAB. "We applaud the diligent dil·i·gent adj. Marked by persevering, painstaking effort. See Synonyms at busy. [Middle English, from Old French, from Latin d efforts and foresight (graphics, tool) Foresight - A software product from Nu Thena providing graphical modelling tools for high level system design and simulation. of our Lead Generation committee in taking this leadership role in answering an industry call for best practices in this fast-growing segment of Interactive." The IAB Lead Generation committee is seated by the following IAB members - an asterisk (1) See Asterisk PBX. (2) In programming, the asterisk or "star" symbol (*) means multiplication. For example, 10 * 7 means 10 multiplied by 7. The * is also a key on computer keypads for entering expressions using multiplication. (*) designates those individuals who comprised the Lead Generation Best Practices work group: Eric Bamberger, 360i Michael Marchese, Leapfrog Online Thomas Bruck, Vendare Media Scott Mason, Innovation Ads Fred Collins, Edmunds.com Michael Mayor, Aptimus, Inc.* Marty Donner, Return Path* Matt Prohaska, Root Markets* Stephen Dauwalter, 360i Brian Seskin, iVillage Chelsea Fischer, Homestore.com Sharon Stearns, IDG Jeff Friedman, Cox Newspapers Krishna Subramanian, BlueLithium Chad Grohman, Vendare Media Lisa Thogmartin, Aptimus, Inc. Gayle Guzzardo, Q Interactive, Adam Turinas, Organic Co-Chair* Lauren Weinberg, Advertising.com Virginia Hines, IDG Amanda Whiteman, Advertising.com Avishan Hodjat, Valueclick, Inc. Jay Webster, Blue Lithium Richard Kochman, Advertising.com Tony Winders, Valueclick, Inc. Michael Lastoria, Innovation Ads Mark Zahar, Prospectiv, Co-Chair* Jeff Lulenski, Knight Ridder Digital Michael Zane, CMP Media Chris Mak, AtomShockwave The IAB Lead Generation Committee was created in Q3 2005, responding to the need for a group of industry leaders to address the issues facing this emerging interactive communications channel Also called a "circuit" or "line," it is a pathway over which data are transferred between remote devices. It may refer to the entire physical medium, such as a telephone line, optical fiber, coaxial cable or twisted wire pair, or, it may refer to one of several carrier frequencies . The creation of these best practices marks the first initiative. ABOUT THE IAB Founded in 1996, the Interactive Advertising Bureau (www.iab.net) represents over 225 leading interactive companies that actively engage in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . On behalf of its members, the IAB evaluates and recommends standards and practices; fields interactive effectiveness research, and educates the advertising industry about interactive advertising. |
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