IAB Announces a Distinct Hispanic Category for the MIXX Awards; Supported by Ongoing Efforts of the IAB Hispanic Committee.NEW YORK New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of -- The Interactive Advertising Bureau (IAB (1) See Internet Architecture Board. (2) (Interactive Advertising Bureau, New York, www.iab.net) An industry association founded in 1996 to set standards and guidelines for interactive advertising and marketing. ) and the IAB Hispanic Committee today announced the addition of a separate category for the MIXX Awards focused specifically on Interactive advertising targeted towards the Hispanic community. The addition of this new category is part of an ongoing effort by IAB's Hispanic Committee to further educate advertisers and agencies on the marketing benefits and value of using Interactive to reach the Hispanic community. The Hispanic market is one of the fastest growing segments of the population, with an increasing demand for sites that will speak to them in their language and address their very specific needs. To date, 12 million US Hispanic adults have internet access See how to access the Internet. in the home, which represents 44%of the US Hispanic adult population. Over the last 6 months, Hispanic entry into the online marketplace has outpaced the general market by nearly half.* "With the converging con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. forces of the US Hispanic Media Market and new digital advertising methods it is time to focus on those marketers who have excelled at reaching their US Hispanc audience through interactive formats," said Peter Blacker, Senior Vice President, Digital Media, Telemundo Network Group. "The Hispanic MIXX Award opens the opportunity for all Hispanic marketers that use Interactive as part of their marketing mix to be recognized and applauded for their great efforts." The MIXX Awards, devoted solely to Interactive advertising, is the only juried competition that recognizes excellence in both Creativity and Effectiveness. Celebrating the teams and talent that push Interactive to unprecedented levels, the MIXX Awards spans the full spectrum of Interactive platforms including broadband video and in-gaming categories as well as branding, direct response, mobile, iPTV, search, viral and others. Hispanic marketers are eligible to submit to any of the MIXX categories but now also have their own "best-of-Hispanic" award. "We are extremely pleased to be able to announce the inclusion of a Hispanic focused category into the MIXX Awards and are grateful to the members of the Hispanic Committee who have stepped forward to collaborate and support this initiative," said Sheryl Draizen, SVP SVP S'il Vous Plaît (French: Please) SVP Senior Vice President SVP Schweizerische Volkspartei (Swiss People~s Party) SVP Society of Vertebrate Paleontology SVP Social Venture Partners SVP St Vincent de Paul , General Manager, Interactive Advertising Bureau. "As the Interactive industry's award, it makes sense that we have an award focused on the innovations and advances of such a burgeoning market." Supporting sponsors of the Hispanic MIXX award include:, AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. , Batanga, ESPNdeportes.com, Google, Inc., InsightExpress, MSN (1) (MicroSoft Network) A family of Internet-based services from Microsoft, which includes a search engine, e-mail (Hotmail), instant messaging (Windows Live Messaging) and a general-purpose portal with news, information and shopping (MSN Directory). , StarMedia, Telemundo Network Group, Terra Networks Terra Networks, S. A., usually referred to as "Terra", is an Internet multinational company with headquarters in Spain. Part of Telefónica Group (the former Spain's public telephone monopoly and now one of the most important telecommunications companies in the world), Terra USA, Univision Online, and Yahoo!, Inc. The MIXX Awards are open to marketers and advertising agencies that have run Interactive marketing campaigns from April 1, 2005 through March 31, 2006. The deadline for submissions is August 4, 2006. This year's awards ceremony closes the MIXX Conference and Expo on September 26 at the ultra-luxe Gotham Hall in Manhattan. The evening, one of the official events of Advertising Week 2006, will honor the winners with a multimedia showcase at a gala dinner, hosted by popular comedian Richard Jeni Richard John Colangelo (April 14, 1957[1] – March 10 2007), better known by the stage name of Richard Jeni,[2] was an American stand-up comedian and actor. . For more information about the MIXX Awards, please visit www.mixx-awards.com. The MIXX 2.6 Conference, Expo and Awards is the official Interactive event of Advertising Week 2006. For a full agenda visit www.mixx-expo.com. * Source: 2005 AOL Roper Study, 2003 Current Population Survey and Miediamark Research, Inc. (MRI 1. (application) MRI - Magnetic Resonance Imaging. 2. MRI - Measurement Requirements and Interface. ) Fall 2004, Adults 18+) About the IAB: Founded in 1996, the Interactive Advertising Bureau (IAB) represents over 250 leading interactive companies that are actively engaged in, and support the sale of interactive advertising. IAB members are responsible for selling over 86% of online advertising in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . On behalf of its members, the IAB evaluates and recommends standards and practices, fields interactive effectiveness research and educates the advertising industry regarding the use of interactive advertising. For more information, please visit www.iab.net. |
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