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I-play Maria Sharapova Tennis.


LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Maria's Mobile Game Launches as She Enters Wimbledon as Its Reigning Champion

I-play, the mobile games company, today announced the European launch of 'Maria Sharapova Tennis', the mobile tennis game based on the reigning Wimbledon champion. Created and developed by India's leading games company, Dhruva Interactive, 'Maria Sharapova Tennis' will launch in Europe in May, a month ahead of the 2005 Wimbledon Championships, and in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  in July, a month ahead of the US Open.

Sharapova, who was recently named one of People Magazine's 2005 "50 most beautiful people," now prepares to defend her Wimbledon Crown. The Russian-born, U.S.-based player took the tennis world by storm when she won the 2004 All-England Championships, the world's most prestigious tournament. Just 18, and only a professional player for three years, she also captured the WTA WTA Washington Trails Association
WTA Women's Tennis Association
WTA World Transhumanist Association
WTA Willingness to Accept
WTA Winner-Take-All
WTA Winner Takes All
WTA World Toilet Association (Singapore) 
 tournaments in Seoul and Tokyo before beating Serena Williams Serena Jameka Williams, (born September 26, 1981) is an American former World No. 1 ranked female tennis player who has won eight Grand Slam singles titles and an Olympic gold medal in women's doubles.[1].  in the 2004 final of the WTA Championships in Los Angeles. In 2005, she won titles in Tokyo and Doha, Qatar, and reached the semi-finals of the Australian Open
    This article is about the Australian Open tennis tournament. For the Australian Open golf tournament, see Australian Open (golf).
The Australian Open is the first of the four Grand Slam tennis tournaments to be held each year.
 in January.

The mobile game is receiving significant marketing investment across both territories, and has already received considerable critical acclaim:

"Maria Sharapova Maria Yuryevna Sharapova (Russian: Мари́я Ю́рьевна Шара́пова listen  Tennis is quite simply the most well-rounded, feature-rich game of tennis on the mobile scene.... ...together with the Maria Sharapova name, it is one of the best titles you can download for your mobile handset."

Experience Gaming

"Put your tennis rackets rackets

Game for two or four players with ball and racket on a four-walled court. Rackets is played with a hard ball in a relatively large court (approximately 9 × 18 m), unlike the related games of squash and racquetball.
 away and get your fingers warmed up for this smash hit of a tennis game. The gameplay is addictive!"

90% MobileGamefaqs

"Maria Sharapova Tennis is both ambitious and entertaining, much like the player herself.... ...the game is confidently presented and compelling enough to keep you gripped."

7.9/10 Keith Stuart, Wireless Gaming Review

"With plenty to engage the player - there are quick singles or doubles matches, as well as an incredibly challenging career mode - MS Tennis offers players plenty of return service. If you're heading to Wimbledon this year, this is the perfect time-killer during those disruptive downpours."

85% Games Radar

The only game featuring the Wimbledon champion, players can fight it out as, or against Maria in 'Maria Sharapova Tennis'. Participants compete across four Grand Slam grand slam
n.
1. The winning of all the tricks during the play of one hand in bridge and other whist-derived card games.

2. Sports The winning of all the major or specified events, especially on a professional circuit.
 tournaments with a range of shots and court surfaces. Career earnings are used to unlock pictures of Maria to store on player's phones.

Sharapova, who has taken considerable interest in the game, commented, "By using my name in a mobile gaming context, I hope that tennis fans will be able to share my passion, whatever the weather or conditions of play."

Rajesh Rao, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Dhruva Interactive commented, "Our effort has been to make a compelling mobile tennis game that can be played by the mass market, not just high-end phones. Dhruva has built its reputation on building high-quality games. The mobile gaming market is at a critical development phase and we intend 'Maria Sharapova Tennis' to be a genre-defining game."

"As part of our drive to create mobile games for everyone, we are very pleased to bring an athlete of huge, global appeal like Maria Sharapova to mobile gaming. The game will be simple to play, but difficult to master, just like tennis itself," said Paul Maglione, Senior Vice President of Publishing and Marketing of I-play.

IMG IMG International medical graduate, see there , the world's premier sports and lifestyle management firm, manages the tennis star's relationship with I-play. Gregg Oldfield, Vice President Brand Marketing & Interactive Media, IMG said, "The increasing popularity of mobile games enables sports personalities to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 new media opportunities. I-Play and Dhruva have developed a compelling Maria Sharapova mobile game that provides a high quality interactive experience for tennis fans worldwide."

I-play - did you know?

Research recently conducted by I-play and independent research agency SKOPOS, based on interviews with over 2,500 respondents aged between 12-44 year-olds across the US, the UK, Italy, Spain and Germany, found that an overwhelming 47% of females have played a mobile game. It also revealed that females get stuck into a mobile game more than their male counterparts - this was most significant in the USA where 42% of females played a single game for over 20 minutes compared to 27% of men, and in the UK where 22% of females played for compared to 15% of men.

About I-play

I-play, the mobile games company, brings the best in mobile entertainment to a mobile gaming audience of half a billion people via mobile operators, retail stores and online portals, including www.I-play.com. I-play has been creating mobile games since 1998 and continues to spearhead the creation of games for the next generation. As one of the world's longest established and respected creators of mobile games, the I-play brand stands for quality and the best in mobile game development. Working with the best media and entertainment brands, I-play is 100% focused on mobile games, and dedicated to fulfilling the promise of the mobile phone as the first truly mass-market electronic games Electronic Games was the first video game magazine published in the United States and ran from 1981 to 1985. Co-founded by Arnie Katz, Joyce Worley and Bill Kunkel, it is unrelated to the subsequent Electronic Gaming Monthly.  platform.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, Global Technology and European Publishing HQ in Dunfermline, Scotland and North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Sales & Publishing HQ in San Mateo, California San Mateo is a city in San Mateo County, California, in the San Francisco Bay Area. It is one of the larger suburbs on the San Francisco Peninsula, located between Burlingame to the north, Foster City to the East, and Belmont to the south.  as well as sales offices in Paris, Munich, Madrid, Rome, New York Rome is a city in Oneida County, New York, United States. The population was 34,950 at the 2000 census. It is in New York's 24th congressional district. The city is named after the Italian city of Rome. , Fairfax, Sao Paolo and Singapore.

I-play is a trademark and trading name of Digital Bridges Limited.

About Dhruva Interactive

Dhruva Interactive is India's oldest and most respected games company, developing and publishing games for consoles, PC and mobile wireless devices. Founded in 1997, the company has pioneered gaming in India and publishes high quality mass market oriented PC and mobile games in India. Dhruva's mobile division is a leading developer of mobile games in the world; branded games include Charlie Chaplin, Phil 'The Power' Taylor Darts, Pat Cash Pro Tennis and Slyder." Dhruva's PC & Console division is a leading provider of production services for the global videogames industry, having worked on 10 AAA AAA: see American Automobile Association.


(Triple A) A common single-cell battery used in a myriad of electronic devices of all variety. Like its double A (AA) cousin, it provides 1.5 volts of DC power. When used in series, the voltage is multiplied.
 videogame titles in the last 4 years, most recent being Microsoft's cutting edge racing title Forza Motorsport Forza Motorsport is a racing simulator video game developed by Microsoft Game Studios for the Xbox gaming system. Since its release it has been heralded as one of the most realistic racing simulators for any of the popular gaming consoles. . Dhruva's first original PC product is a feature-rich 3D multiplayer pool game called Pool on the Net, releasing in 2005. For more, please visit http://www.dhruva.com

About IMG

IMG is the world's premier sports and lifestyle management and marketing firm, with an international staff of more than 2,200 people in 70 offices in 30 countries. TWI Twi  
n.
A variety of the Akan language spoken in Ghana.
, IMG's television division, is the largest independent distributor and producer of televised sports, managing a library of more than 150,000 hours. TWI annually produces and distributes 6,500 hours of original programming to more than 200 countries covering 200+ sports, as well as being a global leader in digital sports and entertainment. IMG is also commercially involved in an average of 11 major sports and cultural events around the world every day; IMG Consulting works with many of the world's largest corporations on marketing and sponsorship programs; IMG's stadium and arena group works with leagues and franchises worldwide; IMG is the world's largest non-character licensing firm, and is a leading literary agency and book packager. In addition, IMG Models IMG Models is an international modelling agency with offices in New York, Paris, London, Milan and Singapore. It is a division of IMG. Models represented by IMG (past and present)

  • Michelle Alves
  • Naomi Campbell
  • Lara Stone
  • Mini Anden
 is the world's number one international model management firm, IMG owns and operates top sports and fitness academies, and IMG Artists is the top global performing arts management firm.

IMG's clients include Charles Barkley, James Brown, Jennifer Capriati, Vince Carter, Bob Costas, Ernie Els, Chris Evert, Sergei Fedorov, Renee Fleming, Sergio Garcia, Gisele, Reteif Goosen, Jeff Gordon, the GRAMMYS(R), Denny Green, Scott Hamilton, Elizabeth Hurley, Jaromir Jagr, Derek Jeter, Nancy Lopez, John Madden, Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball.
, Eli Manning, Peyton Manning, Steve Mariucci, John McEnroe, Joe Montana, Kate Moss, Jim Nantz, Jack Nicklaus, The Nobel Foundation, Olympus Fashion Week, Arnold Palmer, Itzhak Perlman, the Royal and Ancient Golf Club of St. Andrews, Pete Sampras, Marty Schottenheimer, Maria Sharapova, Michael Schumacher, Vijay Singh, Annika Sorenstam, Picabo Street, Liv Tyler, USGA USGA United States Golf Association
USGA Uhren & Schmuck Gassner (Germany)
USGA US Global Nanospace Inc. (stock symbol)
USGA Undergraduate Student Government Association
, the U.S. Olympic Committee, Dick Vitale, Bill Walton, Wembley National Stadium, Venus Williams, Wimbledon and Tiger Woods.
Contact for I-play:                 +44 (0) 20 7901 1760
                                    www.iplay.com

Contact for IMG:                    Carla Schalman/Linda Dozoretz
                                    Linda Dozoretz Communications
                                    + 1 (323) 656-4499
                                    pr@ldcomm.com

Contact for Dhruva Interactive:     + 91 80 2535 6644
                                    info@dhruva.com
                                    www.dhruva.com
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 18, 2005
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