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I'll Trade You.

What's a canned-tuna manufacturer with over 70,000 excess cases nearing their expiration date to do? One savvy company swapped its lunch-paks for an ad campaign through Tradewell, a New York-based barter company. Tradewell helps corporations turn under-performing assets into trade credits that pay for things the firm normally would buy for cash. Its deals range from a minimum of $500,000 to over $25 million. Corporate barter, say company spokespeople, "is growing at an unprecedented rate, and it's a financial and marketing tool for some of the biggest companies in the world. It's a modern-day version of spinning straw into gold."
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Publication:Financial Executive
Date:Mar 1, 2000
Words:102
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