Printer Friendly
The Free Library
14,599,653 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

I'M HOME! GEN XERS GET A HEAD START ON NESTING - AND KNOW JUST WHAT THEY WANT IN A HOUSE.


Byline: Gregory J. Wilcox Staff Writer

When it came time to buy his first home, James Bayer didn't mind putting down roots in the neighborhood of his youth. But he didn't want his parent's kind of house either.

It took seven years of dedicated saving to amass the down payment, then six months of searching to find the right house.

``The main thing we were interested in was location, which is always important. There are only four streets (in the neighborhood) with similar homes. They are real cute homes,'' Bayer said. ``The kitchen being remodeled was also a big deal. I wanted the kitchen in good shape. I didn't want to hassle with the kitchen.''

Another plus: His new neighborhood is wired for speed.

Real estate agents and new home developers are encountering a lot of home buyers like Bayer these days.

He's 25 years old, already a family man, has a good job and is proud to be counted among Generation X, that huge chunk of the population born between the mid-1960s and late 1970s.

They've waded into the real estate market with a vengeance - and their own ideas of what a home should be. Their tastes and wants differ greatly from their parents'.

And builders and Realtors have taken notice, sometimes tailoring their projects and sales pitches to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 Gen X's preferences.

Old is OK as long as the house has some character, but a formal dining room is passe pas·sé  
adj.
1. No longer current or in fashion; out-of-date.

2. Past the prime; faded or aged.



[French, past participle of passer, to pass, from Old French; see
. The living room and dining area is now a great room, dens are media rooms and the spare bedroom is space for a home office.

San Fernando Valley San Fernando Valley

Valley, southern California, U.S. Northwest of central Los Angeles, the valley is bounded by the San Gabriel, Santa Susana, and Santa Monica mountains and the Simi Hills.
 real estate agent Matt Epstein, a broker at Remax on the Boulevard, said Gen Xers are a big part of his business.

``A big selling point selling point
n.
An aspect of a product or service that is stressed in advertising or marketing.

Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers
 is a completely done kitchen with all the top-of-the-line stuff. But they admit to not having a lot of their meals there. Go figure,'' he said. ``And the older generation always wanted to have a guest room. Now the preference is a guest room that can be turned into an office where guests can't stay.''

Having the home wired for a DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 line or that capability is also a big selling point, Epstein noted.

Buyers are all across the price spectrum, too.

Bayer, marketing director for Team 2000, a Sherman Oaks-based advertising agency, paid $210,000 for his first home in Simi Valley Simi Valley (sē`mē, sĭm`ē), city (1990 pop. 100,217), Ventura co., SW Calif. in an oil, fruit, and farm region; laid out 1887, inc. 1969.  a few blocks from where he grew up.

But the thriving economy has enabled Gen Xers to jump in the market across all price points, with some paying up to $600,000 for homes in the western and central Valley, Epstein noted.

Jim Link, executive vice president of the Van Nuys-based Southland south·land or South·land  
n.
A region in the south of a country or an area.



southland·er n.

Noun 1.
 Regional Association of Realtors, said there is no statistical evidence available on how big a portion of the local market Gen X See generation X.  composes.

The buzz indicates it is sizable siz·a·ble also size·a·ble  
adj.
Of considerable size; fairly large.



siza·ble·ness n.
, though.

``A lot of the Generation X buyers are buying the low-cost houses, but a lot of them have also reached a point in their careers where they are earning sufficient income to by that upper-end house,'' Link said.

Nationwide, it is a huge market.

Peter Dennehy, managing director of the Meyers Group in Irvine, a real estate consulting service Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.)
service - work done by one person or group that benefits another; "budget separately for goods and services"
, has been tracking this market for a while and says there are currently about 70 million Gen Xers nationwide.

Relatively affluent and tech savvy, they've been reaping the rewards of a booming economy.

And they are driving a spike through the heart of a great urban myth.

``The early analogy for this generation was the lost generation, but that is really not the reality. The typical Generation X person has a job just like anyone else,'' Dennehy said.

They also do a lot of research, especially on the Internet, and are interested in product quality.

New home builders have taken notice, too.

For example, Calabasas-based Ryland Homes Ryland Homes is the United States' 11th-largest developer and home-builder. The builder, based in Calabasas, California, has built over 250,000 homes across the United States since its inception, focusing primarily on first-time homebuyers and first- and second-time moveup buyers.  has been tracking Gen Xers' home buying wants for several months.

As a result, the company has geared its product line, advertising and sales pitch to this buying segment's lifestyle and preferences.

The message is simple: Buying a house can be fun, the company said.

Ryland's research indicated that 33 percent of Xers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 a home while another 25 percent are saving for the purchase.

Also, this age group is family oriented o·ri·ent  
n.
1. Orient The countries of Asia, especially of eastern Asia.

2.
a. The luster characteristic of a pearl of high quality.

b. A pearl having exceptional luster.

3.
 and either already have children or are planning to soon. So whatever kind of house they buy will have to be able to adapt to changing needs.

``We're really trying to do a lot of flex space Flex space is a term used for lightly zoned buildings. It is mainly used when referring to industrial or office space. History
Flex space evolved from light industrial warehouses being converted to office space.
,'' said Marcie Little, marketing director for the company's Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  division. ``A lot of the Generation Xers work at home, and they want to be able to have a home office and a floor plan that can adapt to family use in the future. And they seem to prefer buying new over resale because they don't want to come in and fix someone else's mistakes.''

THAT OLD HOUSE

Here are some of the baby boom generation's ``must haves'' when it came to buying a home:

--Formal dining room - Some of them were not used very much but they sure were pretty to look at.

--Cable television outlet - A technological must for a snow-free picture and bright colors.

--Guest room - A must for the in-laws and friends.

--Address in the 'burbs - Housing tracts outside the city, and the neighborhood where there were raised, was an attractive selling point.

THIS NEW HOUSE

Generation Xers have their own ideas about what makes a home. Being brand-new is not one of the criteria, either.

--A great room - Forget formal dining, this is the informal generation and a room that serves multiple functions is a bonus.

--Wired for speed - This is the digital age and this buying group demands high-speed access to the Internet.

--Spiffy kitchen - Previously owned homes should have remodeled or up- to-date kitchens with all the latest gadgets.

--Office space - Extra bedrooms are used for home offices, not sleep-overs.

Source: Daily News Research

CAPTION(S):

3 photos, 2 boxes

Photo:

(1 -- color) James and Jennifer Bayer beam as son Alex plays outside their Simi Valley home. They and other Gen Xers are becoming homeowners.

(2 -- color) Gen Xers like the Bayers like slick new kitchens with snazzy snaz·zy  
adj. snaz·zi·er, snaz·zi·est Slang
Fashionable or flashy.



[Origin unknown.]


snaz
 appliances, even though they may not eat many family meals there.

(3 -- color) no caption (Welcome to our home sign)

Andy Holzman/Staff Photographer

Box: (1) THAT OLD HOUSE (See text)

(2) THIS NEW HOUSE (See text)
COPYRIGHT 2000 Daily News
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Business
Publication:Daily News (Los Angeles, CA)
Article Type:Statistical Data Included
Date:Sep 3, 2000
Words:1081
Previous Article:A LA CARTE FRANKLY, IT'S HOT DOG TIME.(L.A. Life)
Next Article:HOUSEHOLDS IN PERIL RESIDENTS FEEL ABANDONED DESPITE DANGER.(News)



Related Articles
The X styles. (communication styles of Generation Xers)(includes related articles on communicating with young employees)(Cover Story)
Hiring Generation X.(accounting firms)(Statistical Data Included)
Politics & Culture: X Marked the Spot - Farewell to generational nonsense.
Gen-X Looks To Buy Their Own Homes.
Are you ready for Generation X? (Changing World View).(the five generations)
Managing the deliberately mute. (In The Trenches).
Exploding generation X myth: what the next batch of leaders want in their work/personal lives.(HUMAN RESOURCES)
Talking about their generations: making sense of a school environment made up of Gen-Xers and Millennials.
Organizational commitment, job satisfaction, and turnover intention of missionaries.(Survey)

Terms of use | Copyright © 2009 Farlex, Inc. | Feedback | For webmasters | Submit articles