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I/OMagic Corp. Expands Products Sold Through Fry's Electronics Retail Chain; I/OMagic Products Offered Increase from Three to Eight.


IRVINE, Calif.--(BUSINESS WIRE)--Oct. 28, 1997--I/OMagic Corp. (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:IOMC IOMC Inter-Organization Programme for the Sound Management of Chemicals
IOMC Internal Order Management Center
), a leading developer and marketer of peripheral PC products, Tuesday announced that Fry's Electronics Fry's Electronics is a specialty retailer of software, consumer electronics, computer hardware and household appliances with a chain of superstores headquartered in Silicon Valley. Starting with one store located in Sunnyvale, California, USA, the chain now boasts sales of $2.  (Fry's) will offer an expanded line of I/OMagic products sold through their retail chain.

Fry's operates a total of 16 computer electronics retail superstores This is a list of superstores by country. Multi-national
  • Auchan
  • Barnes & Noble (Books, Music, Videos, Magazines)
  • Best Buy (Music, Videos, Electronics, Computer Software, Appliances)
  • Borders (Books, Music, Videos)
  • Carrefour
  • Cora
 throughout California, Arizona, Texas and Chicago.

The expanded product line will feature five new products for a total of eight. The new product offerings include a wide range of leading-edge computer peripherals: 1) The MagicSpin 24X CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
, 2) MagicSpin 20X CD-ROM, 3) MagicSpin 8X PCMCIA (Personal Computer Memory Card International Association, San Jose, CA, www.pcmcia.org) An international standards body and trade association that was founded in 1989 to establish a standard for connecting peripherals to portable computers. PCMCIA created the PC Card. See PC Card.  CD-ROM, 4) MagicSurfer 33.6 PCMCIA Fax/Modem card and 5) MagicSurfer 56K PCMCIA Fax/Modem card. I/OMagic guarantees each product with a five-year warranty and offers online technical support. The new products are available in Fry's superstore beginning in this month.

I/OMagic initiated its relationship with Fry's in April of this year; Fry's agreed to carry two of I/OMagic's best selling computer peripherals, their MagicSound 16-16 bit 3D sound card, and the MagicWave 32 Wavetable A group of sampled sound waves used in MIDI. See wavetable synthesis and MIDI.

(hardware, music) wavetable - A type of sound generator often built in a sound card. A wavetable contains digitised samples of real instrument sounds or effect (FX) sounds.
 sound card. Based on the initial success of the first two products, Fry's agreed to add a third product, the MagicSpin 16X CD-ROM shortly thereafter.

"This agreement represents a strong vote of confidence and consumer acceptance in the I/OMagic name and our products," said Tony Shahbaz, president and chief executive officer of I/OMagic. "Our initial rollout with Fry's has proven to be tremendously successful, effectively doubling sales of the products since early this year. We are delighted that Fry's has now chosen to carry a full complement of our products."

I/OMagic is a developer and manufacturer of innovative multimedia and communication peripheral products. Founded in 1993, I/OMagic launched the industry's first PCMCIA audio and video capture cards See video capture board. . Today, I/OMagic markets a full line of quality, value priced audio, video, fax/modem and CD-ROM products for both desktop and portable computers under the retail name of I/OMagic, and continues to be a bulk-pack and white-pack supplier to the retail and VAR channels. See I/OMagic's Web site at: www.iomagic.com .

Included in this release are "forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Although the company believes that the expectations reflected in such forward-looking statements are reasonable, it can give no assurance that such expectations reflected in such forward-looking statements will prove to have been correct. The company's actual results could differ materially from those anticipated in the forward-looking statements as a result of certain factors including sales levels, distribution and competition trends and other market factors.

CONTACT: The Michelson Group

800/824-4012, Ext. 119 or 120

or

I/OMagic Corp., Irvine

Steve Illes, 714/727-7466
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 28, 1997
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