Hyperion Enhances eCRM Analysis Applications.Hyperion Hyperion, in astronomy Hyperion (hīpēr`ēən), in astronomy, one of the named moons, or natural satellites, of Saturn. , a provider of business analysis application software, has announced new versions of four eCRM analysis applications. These products were designed to give businesses the ability to optimize optimize - optimisation their CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. and e-business (Electronic-BUSINESS) Doing business online. The term is often used synonymously with e-commerce, but e-business is more of an umbrella term for having a presence on the Web. investments by integrating, analyzing and understanding customer attributes and behaviors across all customer touch points. The upgraded products include Hyperion Web Site Analysis Suite, Hyperion Customer Interaction Center, Hyperion Field Service Analysis and Hyperion Product Quality Analysis. Version 2.0 of these applications was designed to offer true thin-client distribution implementation through the customer's Intraner, enhanced user interface, batch static reporting and ad-hoc e-mail reporting, improved flexibility in directory and report definitions and enhanced dynamic content support. Hyperion Customer Interaction Center helps businesses harness harness, comprehensive term for the gear of a draft animal, excluding the yoke, by which it is attached to the load that it pulls. Although harnesses are used on dogs (for drawing travois and dogsleds), on goats, and sometimes on oxen, the typical harness is for the power of their call center data and use them to their competitive advantage. It integrates call center data with customer relation ship management and corporate knowledge databases, and instantly translates them into performance indicators. This new release of Customer Interaction Center features a Revenue module, which allows businesses to analyze an·a·lyze v. 1. To examine methodically by separating into parts and studying their interrelations. 2. To separate a chemical substance into its constituent elements to determine their nature or proportions. 3. the profitability of their call centers. Hyperion Field Services Analysis helps businesses to understand and manage all aspects of their distributed field service or consulting operations. It also captures data from existing systems and instantly translates them into performance indicators. Businesses can then monitor utilization levels and forecast profitability from every perspective. Hyperion Product Quality Analysis helps businesses analyze product quality issues and effectively apply them toward their overall product strategy. It captures product quality issues from multiple touch points, including customers, service providers, quality assurance and other internal staff, and aggregates them into a clear, comprehensive picture. Businesses can then detect patterns, identify root cause and u nderstand the impact on customer satisfaction and overall profitability. Finally, Hyperion Web Site Analysis Suite allows business users to understand visitor browsing See browse. patterns, page duration, repeat visitor behavior, referral page effectiveness and visitor entry/exit points. Other specific upgrades to Hyperion Web Site Analysis include enhanced filtering and parsing See parse. parsing - parser capabilities and increased data and analysis quality. |
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