HyperBanner Addresses Concerns on Inappropriate Web Materials; Global Banner Exchange Enhances its Global Internet Advertising Standards Program.CUPERTINO, Calif.--(BUSINESS WIRE)--Aug. 4, 1999-- In light of recent concerns regarding unsolicited access to inappropriate and offensive Web advertisement materials, HyperBanner (http://www.HyperBanner.net), the global banner exchange An Internet advertising network that swaps banner ads among its members. Each time a member site displays an ad from the network, it receives some amount of credit that is used to display its own banner in the network. , today announced that it has established enhanced Global Internet Advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. Standards (GIAS GIAS Greatly Increased Attack Speed (Diablo II) GIAS Gateway Internet Access Services GIAS Geospatial and Imagery Access Services GIAS GPS Integration Alternatives Study GIAS GCC Imagery Analysis Section (USFK specific) ). The purpose of this program is to enforce more stringent guidelines on acceptable banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. within the HyperBanner Network. HyperBanner, since its inception, has established and maintained the highest standards in restricting access to pornography, racist or controversial content across its extensive worldwide network. The introduction of an enhanced GIAS program formalizes HyperBanner's commitment to ensure that its 200,000 members are not inadvertently bombarded by inappropriate materials. "As more people become Internet savvy, and more small businesses go online to advertise and promote their Web sites, HyperBanner, as a banner exchange, has a responsibility to maintain the utmost integrity of content," said Kelly Colbert, HyperBanner's Director of Marketing. "We take all necessary steps and precautions precautions Infectious disease The constellation of activities intended to minimize exposure to an infectious agent; precautions imply that the isolation of an infected Pt is optional, but not mandatory. . For example, we have a strong community catering to children, and have adopted measures to guarantee that parents and their children are not involuntarily subjected to sexually explicit or offensive materials." With the GIAS Program, HyperBanner has instituted a three-layer approach: -0-
1. Smart Technology - HyperBanner uses smart technology to recognize
keywords so as to alert network administrators.
2. Global Standards Board - HyperBanner has 46 local administrators
in charge of each community. They manually screen and check all
banners for inappropriate content such as banner ads featuring
pornography or racist materials.
3. Watchdog Partnerships - HyperBanner is actively seeking
partnerships with various Internet watchdog organizations to help
address this important and pressing issue.
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HyperBanner GIAS HyperBanner's Global Internet Advertising Standards (GIAS) policy prohibits any banner advertising on the HyperBanner Network that is inappropriate, profane PROFANE. That which has not been consecrated. By a profane place is understood one which is neither sacred, nor sanctified, nor religious. Dig. 11, 7, 2, 4. Vide Things. , defamatory def·a·ma·tion n. The act of defaming; calumny. de·fam  a·to ry adj. , infringing, obscene, indecent or
unlawful. HyperBanner's GIAS is upheld by HyperBanner Network
administrators who manually inspect each banner ad A graphic image used on Web sites to advertise a product or service. Banner ads come in numerous sizes, but are often rectangles 460 pixels wide by 60 pixels high. Also 460 x 55 and 392 x 72 sizes are commonly used. submitted to the
Network. Network administrators ensure that ads conform to Verb 1. conform to - satisfy a condition or restriction; "Does this paper meet the requirements for the degree?"fit, meet coordinate - be co-ordinated; "These activities coordinate well" HyperBanner's GIAS before banner ads rotate on the Network. HyperBanner's GIAS protect member sites and ensure the quality of advertising throughout the Network. About HyperBanner HyperBanner, the global banner exchange, has a local presence in 30 countries, including the U.S., Canada, England, France, Italy, Germany, Japan, Holland, Sweden, Israel, Mexico, Australia and China. Using its established global infrastructure, HyperBanner provides complete Internet solutions to small and medium-sized businesses, including site enhancement, targeted customer reach, traffic generation and revenue creation. For more information on HyperBanner and its services, visit the Web site at: http://www.HyperBanner.net. |
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