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Hydra Appoints Industry-Leading CIO to Chief Technology Spot.



CPA (Computer Press Association, Landing, NJ) An earlier membership organization founded in 1983 that promoted excellence in computer journalism. Its annual awards honored outstanding examples in print, broadcast and electronic media. The CPA disbanded in 2000.  Ad network prepares for scaled up operations with new CIO CIO: see American Federation of Labor and Congress of Industrial Organizations.


(Chief Information Officer) The executive officer in charge of information processing in an organization.
 hire

LOS ANGELES Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  -- Hydra, the largest pure performance-based advertising network today, announced the appointment of Mitchell Dimler to Chief Information Officer. As CIO, Dimler will lead technology strategy and development to support higher volume operations. In addition, Dimler will focus on building up data warehousing See data warehouse.

data warehousing - data warehouse
, real-time optimization and other capabilities to maximize campaign performance, and enhance Hydra's service offerings for advertisers and online publishers.

"Since our founding in 2003, Hydra has rapidly scaled to become the volume leader among pure performance CPA ad networks, and Mitch's deep experience in leading large organization IT operations will help our technology innovation scale with that growth," said Zac Brandenberg, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of Hydra.

Possessing over a decade of experience serving as Chief Information Officer for companies up to $150 billion annually, Dimler not only has a proven track record for employing technology to innovate in·no·vate  
v. in·no·vat·ed, in·no·vat·ing, in·no·vates

v.tr.
To begin or introduce (something new) for or as if for the first time.

v.intr.
To begin or introduce something new.
 large-scale business processes, he also holds 6 patents for technology innovation.

"Hydra broke $100 million in revenue last year, and I'm excited to help take Hydra's growth to the next level," said Dimler. "To get there, we are expanding capabilities that will drive higher performance and ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot).  at higher levels of distribution."

Prior to joining Hydra, Dimler's career included executive IT management positions for leading multinational companies such as DirecTV, Transamerica, and Mail.com Media Corporation. Dimler is also a veteran of a number of successful startups and initial public offerings.

This announcement comes on the heels of Hydra's partnership with OnDialog powered by SiteTuners, making Hydra the first and only ad network to adopt the revolutionary non-parametric TuningEngine technology for real-time landing page optimization Landing page optimization (LPO, also known as webpages optimization) is the process of improving a visitor's perception of a website by optimizing its content and appearance in order to make them more appealing to the target audiences, as measured by target goals such as conversion . The partnership further builds on Hydra's proprietary campaign tracking platform.

About Hydra

Hydra is the largest and fastest growing CPA advertising network distributing effective results-based campaigns through banners, social media, email and search marketing. Hydra delivers customers for advertisers including well-known household brands, online service providers, and hundreds of consumer product and service companies. Our thousands of publishers range from the largest portals and social network sites to a broad network of highly engaged vertical affiliates. Hydra is headquartered in Los Angeles. For more information, visit www.hydranetwork.com.
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Publication:Business Wire
Date:May 14, 2009
Words:365
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