Huge screens.

Los Angeles-based Big Moving Pictures is rolling out huge televisions screens for events--literally.

The privately-held company, founded in 2004, is using the world's largest mobile television screens--with built-in sound systems, high-definition quality and a viewing range of up to 1,200 feet--to televise live outdoor events, and is adding commercials to the mix. The embedded ads will provide the bulk of the company's revenue.

The mobile units can be placed throughout event or show sites, on trucks for land shows or on barges for waterfront shows. The company spent more than a year developing and testing its initial content, and recently teamed with the United States Navy Blue Angels Flight Demonstration Team, the first media partner in the 60-year history of the stunt plane show.