Hudson Employment Index Recognized by PR Week; Rasmussen Monthly Survey Produces Recognition for Hudson, Important Leading Indicator Data for Labor Market.
Rasmussen Reports, which invented the Index in collaboration with Hudson marketing and communication executives, interviews more than 9,000 U.S. workers each month to gauge attitudes on the labor market. Using proprietary analytical tools and sets of foundational criteria, Rasmussen calculates employee sentiment and expresses it in index form.
During its 26-month existence, the Hudson Employment Index has predicted the direction and relative strength of job creation and unemployment data reported by the U.S. Bureau of Labor Statistics (BLS). Released two days before the BLS issues its regular monthly report, the Hudson Index has become a widely anticipated barometer of employment market activity.
According to Hudson marketing and communication Senior Vice President Rick Gray, the Hudson Employment Index has been a valuable communication tool because it informs the market and the company.
"Thanks to our data licensing arrangement with Rasmussen, we have built the most extensive data base of worker opinion in the country," Gray said. "And by branding the monthly outcomes as Hudson intellectual capital, we are gaining visibility and recognition in key Hudson markets all over the U.S.
"Because we are polling workers every night of the week, we also have the capacity to gauge their attitudes on employment related issues like retention, retirement planning, compensation and benefits," Gray said. "And we have made use of that data to inform our customers and to create news on behalf of the company.
"It's been an outstanding vehicle for our company," Gray concluded.
To collect opinion for the Index, Rasmussen Reports uses the same automated polling system that produced the most accurate Presidential election polls in 2004. The automated system has major advantages, including continuity in respondent questioning and rapid turnaround of data from large samples. Polling for the Hudson Index is conducted literally up to the night before the Index is released.
Hudson delivers specialized professional staffing, outsourcing, and human capital solutions worldwide. From single placements to total solutions, the firm helps clients achieve greater organizational performance by assessing, recruiting, developing and engaging the best and brightest people for their businesses.
Hudson is a division of Hudson Highland Group, Inc. one of the leading professional staffing, retained executive search and human capital solutions providers. The company employs more than 3,800 professionals serving clients and candidates in more than 20 countries through its Hudson and Highland Partners businesses. More information is available at www.hudson.com.
Rasmussen Reports, LLC is an electronic publishing firm specializing in the collection, publication, and distribution of public opinion polling information. Founded by Scott Rasmussen, the company's publications deliver real-time information on politics, economics, current events, lifestyles, employment and other topics of value and interest at www.RasmussenReports.com. Rasmussen appears frequently on Fox, CNBC and the BBC, and Rasmussen polls are cited regularly in the nation's news media.
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|Date:||Mar 6, 2006|
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