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Hudepohl-Schoenling continues effort to protect the endangered Grizzly.

Hudepohl-Schoenling has announced the continuation of its efforts to help protect the North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 Grizzly from extinction. The brewer is working in partnership with the Wilderness Society. The partnership between the brewery and the conservation group was initiated last year by Hudepohl-Schoenling CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Ken Lichtendahl, and will run for three more years.

The effort comes at a time when the grizzly population, once estimated to comprise 100,000 animals, has been reduced to a group of 600-800 individuals.

Hudepohl-Schoenling is providing on-going financial support for research to evaluate the grizzly population and develop solutions to its problems.

The first project financed by Hudepohl-Schoenling was a study by Dr. Mark Shaffer entitled, "Keeping the Grizzly Bear grizzly bear or grizzly, large, powerful North American brown bear, characterized by gray-streaked, or grizzled, fur. Grizzlies are 6 to 8 ft (180–250 cm) long, stand 3 1-2 to 4 ft (105–120 cm) at the humped shoulder, and weigh up to  in the American West: An Alternative Recovery Plan."

Currently, the Hudepohl-Schoenling grant money is helping develop a computer model of a grizzly bear life-cycle. Events in grizzly reserves (such as bear sightings
For the New York City-based band, see Sightings (band)


Sightings was a paranormal-themed television program that was first broadcast as an hour special entitled "UFO Report: Sightings" in October 1991.
 and deaths, logging, home and road building) are entered into the computer and "mapped." The brewery says the system will produce correlations between events in the habitat and grizzly mortality.

In addition, Hudepohl-Schoenling has established an 800 number, and has reported that more than 200 people a day call to get information about the grizzly.

The brewery has also changed the packaging on its flagship brand, Little Kings Cream Ale Cream ale is a style of beer which describes an American beer resembling a Kolsch, as well as a beer served with nitrogen. BJCP beer style
According to the BJCP a Cream ale or also referred to as a "creamer," is related to American lagers.
 (adding applied-ceramic label bear-paw prints to the bottle) to raise awareness of the plight of the grizzly. Finally, a newsletter called Bear Facts is distributed to a mailing list An automated e-mail system on the Internet, which is maintained by subject matter. There are thousands of such lists that reach millions of individuals and businesses. New users generally subscribe by sending an e-mail with the word "subscribe" in it and subsequently receive all new  of 10,000 Little Kings consumers.

CEO Lichtendahl, an avid outdoorsman, says that Hudepohl-Schoenling derives little marketing value through the program, but says that Hudepohl-Schoenling is involved because, "It felt like the right thing to do."
COPYRIGHT 1993 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1993 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Hudepohl-Schoenling Brewing Co.; North American Grizzly
Publication:Modern Brewery Age
Date:Jun 28, 1993
Words:282
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