How to Prepare, Stage & Deliver Winning Presentations."You can have brilliant ideas, but if you can't get them across, your brains won't get you anywhere." This quotation from Lee Iacocca Lido Anthony "Lee" Iacocca (born October 15, 1924) is an American industrialist most commonly known for his revival of the Chrysler brand in the 1980s when he was the CEO. Among the most widely recognized businessmen in the world, he was a passionate advocate of U.S. , former chief executive of Chrysler Corp., sums up the main premise of How to Prepare, Stage, & Deliver Winning Presentations by Thomas Leech leech, predacious or parasitic annelid worm of the class Hirudinea, characterized by a cylindrical or slightly flattened body with suckers at either end for attaching to prey. . This excellent "how to" publication concentrates on using the systems approach to prepare and deliver effective presentations, and how to take advantage of the various technologies available to presenters today. The book, published by AMACOM AMACOM American Management Association , a division of the American Management Association, has three parts: * Part One - Presentations: An Overview * Part Two- The Systems Approach to Presentations * Part Three- Special Presentations Situations Each of the 16 chapters follows the basic speaker's premise of "tell them what you are going to tell them, tell them, then tell them what you told them." An introduction lists the key points to be covered, the body of the chapter is amply illustrated with charts and graphics, and then a summary puts it all together. Part One presents compelling arguments on the role of presentations in the business world today. While effective presentations can boost your career, the inability to present (or sell) your ideas, recommendations and needs can relegate rel·e·gate tr.v. rel·e·gat·ed, rel·e·gat·ing, rel·e·gates 1. To assign to an obscure place, position, or condition. 2. To assign to a particular class or category; classify. See Synonyms at commit. you and your department to the bottom of the corporate ladder. The author's 15 keys to successful presentations left me thinking, "of course, why didn't I think of that?" and, more importantly, "I can do that." The last chapter in Part One reiterates that while most of us work hard to master the skills and knowledge needed by our profession, very few hone the skills needed to present in the best light what we do. Acknowledging that stage fright stage fright Performance anxiety, see there is the biggest deterrent to being an effective presenter, the author offers 12 tips on how to overcome the hold of fear and apprehension, such as "focus on the message, not what they might be thinking about you." In other words Adv. 1. in other words - otherwise stated; "in other words, we are broke" put differently , leave your ego behind and concentrate on how to communicate your ideas and information effectively. Part Two is an in-depth look at a systems approach to winning presentations that even the novice can present effectively. The section on audience analysis suggests not only asking to whom you are presenting, but also asking what they already know about your subject. What are their particular needs and interests? What is their existing attitude toward your topic, you, or your department; and what are they capable of doing with the material you are presenting? This preparation is often neglected in the rush to develop the actual presentation. A significant portion of Part Two addresses using visual aids visual aids Noun, pl objects to be looked at that help the viewer to understand or remember something in business presentations, from handouts and flip charts flip chart n. A chart consisting of sheets hinged at the top that can be flipped over to present information sequentially. Noun 1. to projected and electronic media. It covers how to select the right visual aids as well as how to prepare them. In addition, the author provides timely information on using software and technology, including computer-generated graphics, video and teleconferencing, and satellite presentations. Part Three contains chapters on presenting to international audiences, reading from a manuscript (not recommended), and serving as emcee, toastmaster toast·mas·ter n. A man who proposes the toasts and introduces the speakers at a banquet. toastmaster Noun a person who introduces speakers and proposes toasts at public dinners Noun 1. , or moderator. The most useful chapter in this section was Chapter 13, "The Team Presentation." This chapter details how teamwork in planning, development, visual aids, and - above all - rehearsal and practice are vital in ensuring a winning team presentation. Effective presentations do not just happen. It takes time and effort to develop the skills needed to give them. How to Prepare, Stage & Deliver Winning Presentations can help anyone, novice or master, and is a worthwhile reference book on any information manager's bookshelf. TITLE: How To Prepare, Stage & Deliver Winning Presentations ISBN ISBN abbr. International Standard Book Number ISBN International Standard Book Number ISBN n abbr (= International Standard Book Number) → ISBN m : 0-8144-7813-1 PUBLISHER: AMACOM (American Management Association) PUBLICATION DATE: 1993 LENGTH: 342 pages PRICE: $34 members/$43 non-members SOURCE: ARMA International Bookstore, http://www.arma.org or 888/298/9202 Juanita M. Skillman, CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , FAI, is records and information manager, Fremond Compensation Insurance Groups. She may be reached at jskillma@fremontcomp.com |
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