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How to Make Virtual Eye Contact with Your Online Audience with Citrix GoToWebinar.


Innovative Tools Offer a Simple Way to Gauge and Engage Attendees' Reactions in Real Time... Like Being There

SANTA BARBARA, Calif. -- To expand their sales and marketing reach in an easy and affordable manner, small businesses are flocking to online meeting and Web event tools. The ability to conduct software demonstrations via the Web instead of traveling to in-person meetings saves time and money, and opens up a world of business connections to budget-constrained smaller firms. So what's the catch? While remote participants can see the demo on their computer screens, the presenter can't see the audience - and risks losing people to boredom, confusion or unanswered questions.

Imagine knowing instantly if your online audience is engaged in your carefully prepared sales presentation or training message or may be wandering off C* taking a "virtual snooze" as far as you are concerned.

Citrix([R]) GoToWebinar[TM], the innovative do-it-yourself Web conferencing solution from the Citrix Online Division of Citrix Systems, Inc. (Nasdaq:CTXS), provides powerful, interactive tools that engage the audience, allow the presenter to receive feedback and questions in real time - and even let a participant drive the demo. Moreover, GoToWebinar empowers its presenters with the ability to "see" if their audience is actually paying rapt attention during a seminal point in the demo. This capability enables presenters to launch surveys, pick up the pace, and change content that will help make their presentations more relevant to their virtual audience.

"Online presentations offer organizations tremendous reach - but these advantages won't matter if their audiences aren't paying attention," said Mike Mansbach, vice president of product marketing for Citrix Online Division. "Core to our customers is the ability to have impact on their audience - to measure results in real time. Give and take between presenter and audience is critical. We have revolutionized the online event world by giving the presenter and his audience virtual eye contact."

Small businesses can learn industry best practices for conducting successful remote demos by attending a free on-demand Citrix Webinar presented by Peter Cohan, founder of the Second Derivative and author of Great Demo!, a book on methodologies for software demos. According to Cohan, "Delivering a winning online demo takes preparation, care and the right tools. The keys are to compel attention at the outset, and maintain interest during the demo. Because presenters can't see the audience's reactions, they must depend on technology to be their eyes."

Web-based meeting and event solutions make it possible to deliver virtual demos and presentations to anyone with an Internet connection. Citrix[R] GoToMeeting[TM] Corporate gives organizations the flexibility to conduct small online meetings with GoToMeeting and large-scale events with GoToWebinar. This hosted solution is exceptionally fast and simple to use for both presenters and participants; offers affordable flat-rate licensing; and provides the highest level of security over the Web. GoToMeeting Corporate offers the same easy-to-use interface for both GoToMeeting and GoToWebinar, requiring no user training. This solution offers the following interactive tools for audience feedback:

* Webinar Dashboard: Monitor attendance, interest and satisfaction using at-a-glance dashboard charts

* Polling and Surveys: Obtain audience feedback by launching polls and surveys

* Satisfaction Meter: With just a click, attendees can indicate their level of satisfaction at any time

For more information on how to use GoToWebinar and GoToMeeting for virtual product demonstrations, attend Peter Cohan's Webinar entitled Tips for Remote Demos. To view this on-demand Webinar, please visit: https://www.gotomeeting.com/s/demos

About Citrix

Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and most trusted name in on-demand access. More than 180,000 organizations around the world rely on Citrix to provide the best possible access experience to any application for any user. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and individuals. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Citrix annual revenues in 2005 were $909 million. Learn more at http://www.citrix.com.

Citrix[R], GoToMeeting[TM] and GoToWebinar[TM] are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Oct 9, 2006
Words:717
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