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How rocket helped win an entrepreneur award.


East Yorkshire East Yorkshire could be
  • East Yorkshire (UK Parliament constituency) (created 1997)
  • East Riding of Yorkshire (UK Parliament constituency) (1832–1885)
  • East Yorkshire (district), a former district
It is also a popular error for the
 firm Living Salads scooped the award for 'Best Start Up Business' at Yorkshire Yorkshire, former county, N England. In 1974, Yorkshire was divided into the nonmetropolitan counties of Humberside, Cleveland, North Yorkshire, and partially into the metropolitan county of West Yorkshire. All but North Yorkshire have since been dissolved.  Business Insider magazine's 42 under 42 event, held in Leeds Leeds, city (1991 pop. 445,242) and metropolitan district, N central England, on the Aire River. It lies between one of England's leading manufacturing regions on the west and south and an agricultural region on the north and east. .

The company beat off stiff competition from entrepreneurs across the region to win at the ceremony, which celebrates up and coming young entrepreneurs.

The list, published in next month's Yorkshire Business Insider magazine, represents the best of the region's young business talent, and for a man who started his business in his garden shed after being made redundant, Andrew Johnson from winning firm Living Salads has not done badly.

He said: "I am really chuffed chuff 1  
n.
A rude, insensitive person; a boor.



[Middle English chuffe.]

chuffed
Adjective

Informal
 to have won this award. Starting out in the back garden shed I never dreamt that the business would take off as it has. I always maintain that as long as your product focus is on quality, success will follow. My idea came to me after I was made redundant from a multinational company in Portugal.

"The redundancy pushed an idea I had at the back of my mind to the front. We had been eating wild rocket straight out of the fields while we lived abroad, and the difference in taste was significant. It was not until we returned to England that I truly realised the opportunity that freshly picked leaves offered.

"The idea was that the salad would be growing in its tray See tray drive, tray card and System Tray.  right until the moment the customer cut it and put it on to their plate. It gave people field fresh leaves in their home, so I knew we were on to something. The only drawback DRAWBACK, com. law. An allowance made by the government to merchants on the reexportation of certain imported goods liable to duties, which, in some cases, consists of the whole; in others, of a part of the duties which had been paid upon the importation.  was that my wife and I had to keep the idea secret for months while we tested the best way to grow the salads in the garden shed."

Living Salads are now listed nationwide in most major supermarkets and the business is branching out to supplying the catering and restaurant trades.

Contact Living Salads on tel 01482 814498 or visit www.livingsalads.co.uk
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Title Annotation:NEWS AND INSTALLATIONS
Comment:How rocket helped win an entrepreneur award.(NEWS AND INSTALLATIONS)
Publication:Food Trade Review
Date:Jul 1, 2008
Words:324
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