How many vegetarians are there? A 2003 national Harris Interactive survey question sponsored by The Vegetarian Resource Group.A LOOK AT THE INCREASED NUMBER of vegetarian vegetarian /veg·e·tar·i·an/ (vej?e-tar´e-an)
1. one who practices vegetarianism.
2. pertaining to vegetarianism.
One who practices vegetarianism. products now available is evidence that the interest in vegetarian foods has exploded ex·plode
v. ex·plod·ed, ex·plod·ing, ex·plodes
1. To release mechanical, chemical, or nuclear energy by the sudden production of gases in a confined space: in few years. Burger King now offers a vegetable burger. * Most supermarkets carry soymilk soy·milk
A milk substitute made from soybeans, often supplemented with vitamins.
Noun 1. soymilk - a milk substitute containing soybean flour and water; used in some infant formulas and in making tofu and veggie alternatives to meats. We've even seen vegetarian "turkeys" in some stores.
By looking at various figures, VRG VRG Varig (Viacao Aerea Rio-Grandense, Brazil, ICAO code)
VRG Vegetarian Resource Group
VRG Ventral Respiratory Group
VRG Vaccinia-Rabies Glycoprotein (gene)
VRG Vision Research Group
VRG Vortex Ring Gun estimates that 30-40 percent of the country's consumers are a good market for meatless items. From 4-10 percent call themselves vegetarians. * But how many people are actually vegetarian? To find out the answer to this question, VRG over the years has asked in national polls: Please tell me which of the following foods, if any, you NEVER EAT: Meat, Poultry poultry, domesticated fowl kept primarily for meat and eggs; including birds of the order Galliformes, e.g., the chicken, turkey, guinea fowl, pheasant, quail, and peacock; and natatorial (swimming) birds, e.g., the duck and goose. , Fish/Seafood, Dairy Products dairy products dairy npl → produits laitier
dairy products dairy npl → Milchprodukte pl, Molkereiprodukte pl , Eggs, Honey.
In a 2003 Vegetarian Resource Group Harris Interactive Harris Interactive (NASDAQ: HPOL) is an American market research company that specializes in public opinion research using both telephone and surveys on online panels. The company is the product of a 1996 merger between the Gordon S. Black Company and Louis Harris & Associates. survey, 2.8 percent of those surveyed said they never eat meat, poultry, or fish/seafood. A majority of the vegetarians said they never eat meat, poultry, fish/seafood, dairy products, eggs, or honey. Thus, over half the vegetarians can be classified as vegans The following is a list of notable people who practise (or practised) veganism. Entertainers
When we asked the same poll question in a 2000 Zogby poll, about 1/3 of the vegetarians surveyed were vegan vegan /veg·an/ (ve´gan) (vej´an) a vegetarian whose diet excludes all food of animal origin.
n. . The results are higher in this survey, although direct comparison should not be made. Because we've gotten this answer several times, we estimate 1/3-1/2 of vegetarians are vegan. This number may seem too high, but our theory is that most people who fit the definition of vegetarian (never eat meat, fish, or fowl) are "very committed to issues" and tend to become vegan. Vegans would be a much smaller percentage of those who self-define as vegetarian--that is, the people who think of themselves as vegetarian but may eat meat, fish, or poultry.
About 6 percent of the population said they never eat meat according to according to
1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. this Harris Interactive poll. This approximately matches results from our past polls. Ten percent of 25-34 year olds indicated they never eat meat. This seems high, but in 2000, 10 percent of 18-29 year olds gave the same answer. So it seems like there may have been a permanent change with this group. No wonder the food industry is concerned, and businesses/trade groups are either adding meatless options to their offerings, or spending money trying to reach young people with their message.
Some books or restaurants that mostly have vegetarian offerings include fish in order to attract a wider audience. Nevertheless, it's interesting to note that 4 percent of the population don't eat poultry and (red) meat. Of that 4 percent, 64 percent also don't eat fish. So, we wonder if, rather than offering fish, the restaurants could serve better vegetarian options or offer an ambiance am·bi·ance also am·bi·ence
The special atmosphere or mood created by a particular environment: "The noir ambience is dominated by low-key lighting . . . that would appeal to non-vegetarians. Maybe the restaurants need to make money by adding fish, but would they actually gain many customers that they couldn't attract in other ways? We'd be interested to hear from restaurants about their experiences concerning this issue.
PREVIOUS POLLS AND VRG ESTIMATES
The U.S. 2000 census found that there are 209 million people 18 and older in the U.S. If we subtract A relational DBMS operation that generates a third file from all the records in one file that are not in a second file. 4 million institutionalized in·sti·tu·tion·al·ize
tr.v. in·sti·tu·tion·al·ized, in·sti·tu·tion·al·iz·ing, in·sti·tu·tion·al·iz·es
a. To make into, treat as, or give the character of an institution to.
b. of all ages, based on 2.8 percent vegetarians, we calculate there are about 5.7 million adult vegetarians in the U.S. Again, this is only an estimate.
In 1994 and 1997, The VRG asked a similar question in a Roper Poll. The number of vegetarians then was about 1 percent, and the number of non-meat eaters was between 5 and 6 percent. We were told then, in future surveys, we could only be sure of a definite statistical movement if the percentages changed by 3 or more percentage points. Our jump to 2.8 percent cannot indicate a trend. In our 2000 national Zogby Poll of 968 adults, about 2.5 percent of the population was vegetarian. So, we have some evidence there has been some permanent movement; however, these differences still fall within the margin of error for each poll.
Harris Interactive survey methodology: Harris Interactive Inc. surveyed 1,031 adults 18 and older via telephone from February 6-9, 2003. In theory, with a probability sample of this size, one can say with 95 percent certainty that the results have a statistical precision of plus or minus 3.1 percentage points of what they would be if the entire adult population responded to each question with complete accuracy. The margin of error applies to the question asked of all respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. . This margin will vary within each category, such as gender, of respondents to the question.
2003 Vegetarian Resource Group Harris Interactive Inc. Poll Results (Figures are rounded.) Please tell me which of the following foods, if any, you NEVER eat: Honey 21% Fish or seafood 13% Eggs 7% Moat 6% Poultry 6% Dairy products 6% Meat and poultry 4% Meat, poultry, fish, 2.8% seafood Meat, poultry, fish, 1.8% seafood, dairy products, eggs, honey NEVER eat meat, poultry, and fish/seafood (2.8% of total surveyed): Male 2% Female 3.6% Age 18-24 2% Ap 25-34 5% Ap 35-44 2% Ap 45-54 3% Northeastern U.S. 2% Western U.S. 4% White 3% Black 4% College graduate 4% NEVER eat meat (6% of total surveyed): Male 5% Female 8% Age 18-24 5% Age 25-34 10% Age 35-44 6% Ap 44-54 6% Northeastern U.S. 8% Western U.S. 10% White 6% Black 8% Latino 3% College graduate 8%
* In a 2002 Time/CNN Harris Interactive survey, 4 percent of Americans polled called themselves vegetarians. According to a survey by the Natural Marketing Institute (Mother Jones, January, 2003), 30 percent of adult American consumers make purchasing decisions based on issues of the environment, social justice, health, etc. For more poll info, see The Market for Vegetarian Foods at <www.vrg.org/nutshell/market.htm>. When deciding to market meat alternatives, companies may appeal to the larger market. For example, Burger King makes no claim that their BK Veggie The BK Veggie is a vegetarian soy-based meatless sandwich that is served at Burger King restaurants. The sandwich is not vegan, as it has dairy components. It is one of BK's health conscious oriented menu items. Burger meets the requirements of a vegan or vegetarian diet. Other companies may go after this greater segment but also focus their efforts on vegetarians and especially vegans, since that is the population most likely to push their product.
Harris Interactive <www.harrisinteractive.com> is a worldwide market research and consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a best known for The Harris Poll[R] and for pioneering the Internet method to conduct scientifically accurate market research. Headquartered in Rochester, New York This article is about the city of Rochester in Monroe County. For the town in Ulster County, see Rochester, Ulster County, New York.
Rochester, once known as The Flour City, and more recently as The Flower City or , U.S.A., Harris Interactive combines proprietary methodologies and technology with expertise in predictive, custom, and strategic research. The Company conducts international research through wholly-owned subsidiaries--London-based HI Europe <www.hieurope.com> and Tokyo-based Harris Interactive Japan, as well as through the Harris Interactive Global Network of local market- and opinion-research firms, and various U.S. offices. EOE EOE
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