How cigarette companies smoked out teen readers. (Graph Exercise).The hottest controversy over ads aimed at teens involves tobacco. Until a few years ago, the focus was on ads with Joe Camel Joe Camel (officially Old Joe) was the advertising mascot for Camel cigarettes from late 1987 to July 12, 1997, appearing in magazine advertisements, billboards, and other print media. and cigarette signs at sports events, video-game arcades, and malls--all of which, critics said, appealed to teens. In 1998, states and the tobacco companies entered into the Master Settlement Agreement, zapping those ads and others that appealed directly to teens. Researchers found, however, that starting in 1999, tobacco companies shifted their ad budgets to adult-oriented magazines in which readership read·er·ship n. 1. The readers of a publication considered as a group. 2. Chiefly British The office of a reader at a university. was at least 15 percent teens. Information in this graph graph, figure that shows relationships between quantities. The graph of a function y=f (x) is the set of points with coordinates [x, f (x)] in the xy-plane, when x and y are numbers. shows magazines' percentage of teen readers and their increase in revenue from cigarette ads in the year after the Master Settlement Agreement. Sources: Massachusetts Department of Public Health The Massachusetts Department of Public Health is a governmental agency of the Commonwealth of Massachusetts with various responsibilities related to public health within that state. , Abt Associates Inc. [GRAPHIC OMITTED] 1. Which magazine has a higher percentage of teen readers than the percentage increase in its cigarette ad revenues? 2. Which magazine's teen readership and increase in ad income register almost 30 percent? 3. How much higher is the increase in ad income in Outdoor Life than in Elle ELLE is a worldwide magazine that focuses on women's fashion, beauty, health, and entertainment. It was founded by Pierre Lazareff and his spouse Hélène Gordon in 1945. ELLE was founded in France in 1945. ? 4. Which magazine's ad revenue is almost exactly half that of Essence? 5. Two pairs of magazines have identical shares of teenage readership. Which four magazines are these? 6. Suppose TV Guide was able to double its teenage readership. What point on the graph's vertical axis would that readership percentage be closest to? 7. Is it clear from the information presented in this graph that the cigarette companies' advertising strategy will persuade teen readers of these magazines to smoke? ANSWERS 1. Vibe. 2. Rolling Stone rolling stone Noun a restless or wandering person . 3. about 5 percent; Allow a point or two either way. 4. Hot Rod hot rod Automobile rebuilt or modified for high speed, fast acceleration, or sporty appearance. A wide range of automobiles may be called hot rods, including some of those used in drag racing as well as those used in recreational cruising. . 5. Outdoor Life/Glamour; Sports Illustrated/Elle. 6. 30 percent mark. 7. No, because the information does not address this issue, |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion