How To Become the Preferred Financial Institution?Expert Available on How to Become a Preferred Financial Institution for Customers BOSTON Boston, town, England Boston, town (1991 pop. 26,495), E central England, on the Witham River. Boston's fame as a port dates from the 13th cent., when it was a Hanseatic port trading wool and wine. Having recovered from a decline in the 18th and 19th cent. -- Econiq:
What: In today's financial environment, financial institutions
are in constant competition for loyal customers. Many
customers have multiple relationships with multiple
financial institutions - they may have a checking account
with one, a savings account with another and a money
market account with yet even another. Financial
institutions are not providing the level of customer
service and support that makes customers want to deal
solely with one financial institution.
Research that shows banks are missing more than 74 percent
of products and service sales opportunities presented by
the customer to the frontline, highlighting the lack of
customer service and insufficient customer relationships.
Lasting customer relationships are built by providing what
the customer needs, both in service and in sales.
Customers are willing to buy what they need or want, but
they will not buy simply because the bank wants to push a
particular product or service. The key to unlocking a
customer's buying potential is by listening and responding
to their needs. Financial institutions now have tools and
resources to empower the frontline to anticipate, meet and
deliver the needs of customers. By better serving account
holders and selling to the customer's needs rather than
the bank's 'product of the month', the preferred financial
institution ultimately improves customer service and grows
the customer relationship.
Who: Colin Piper, president of Econiq, is a 25-year banking
industry veteran that can speak expertly to:
-- How financial institutions can efficiently anticipate
and ultimately sell to the needs of customers to
improve the customer experience
-- Ways to improve the customer experience to the point
of becoming the preferred financial institution
-- How using technology can change and modify frontline
behavior to better serve account holders, improving
customer service and customer relationships
-- How real-time customer and product information enables
financial institutions to capitalize on sales
opportunities
Contact: For additional information about Econiq, or to secure an
interview or editorial contributions from Piper, please
contact:
Elizabeth Salter, 678.781.7224
Cristi Nicholson, 678.935.7135
About Econiq Boston-based Econiq provides financial institutions with an innovative solution to maximize In a graphical environment, to enlarge a window to the full size of the screen. See Win Maximize windows. competitiveness and productivity at the point of contact by enhancing frontline front·line also front line n. 1. A front or boundary, especially one between military, political, or ideological positions. 2. Basketball See frontcourt. 3. Football The linemen of a team. sales effectiveness. The company's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , IQ-Suite, is a comprehensive enterprise software solution based on proven concepts that help financial institutions capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. frontline sales opportunities, maintain a knowledgeable frontline staff and improve overall frontline performance in order to maintain and grow account relationships. The IQ-Suite is designed with patented technology that enables users to listen to business processes across multiple applications, track and trail process flows and events, as well as analyze an·a·lyze v. 1. To examine methodically by separating into parts and studying their interrelations. 2. To separate a chemical substance into its constituent elements to determine their nature or proportions. 3. critical steps in each process, allowing the financial institution to monitor and fine tune the frontline sales process A sales process is a systematic approach for performing product or service sales. The reasons for having a sales process include seller and buyer risk management, achieving standardized customer interaction in sales and scalable revenue generation. to maximize cross sales and revenue. For more information about Econiq and its solutions, please visit the company's Web site at www.econiq.com. |
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