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How Small Businesses with Equally Small Budgets Are Wooing Prospects Anywhere in the World.


Easy, Inexpensive Web Conferencing A videoconferencing session via the Internet. In order to interact with other participants, attendees use either a Web application or an application downloaded into their client machines.  and Sales Tool from Citrix Online Citrix Online is a division of Citrix Systems, Inc. (Nasdaq: CTXS) that sells Web-based remote access, support, and collaboration software and services. Its products are GoToAssist, GoToMeeting, GoToMyPC, and GoToWebinar.  Gives Every Business the Ability to Offer Dynamic Online Presentations

SANTA BARBARA Santa Barbara (săn'tə bär`brə, –bərə), city (1990 pop. 85,571), seat of Santa Barbara co., S Calif., on the Pacific Ocean; inc. 1850. , Calif. -- Small businesses that need to attract widely dispersed dis·perse  
v. dis·persed, dis·pers·ing, dis·pers·es

v.tr.
1.
a. To drive off or scatter in different directions: The police dispersed the crowd.

b.
 customers now have an easy and affordable online alternative: Citrix([R]) GoToWebinar[TM] by Citrix Online, a division of Citrix Systems Citrix Systems' (NASDAQ: CTXS) is an American technology company, based in Fort Lauderdale, Florida, with subsidiary operations in California and Massachusetts, with additional development centers in Australia, India and the UK. , Inc. (Nasdaq:CTXS CTXS Citrix Systems (NASDAQ stock ticker symbol) ).

With only an Internet connection - and no training - GoToWebinar gives even the smallest organizations the ability to present online events with the same sophistication so·phis·ti·cate  
v. so·phis·ti·cat·ed, so·phis·ti·cat·ing, so·phis·ti·cates

v.tr.
1. To cause to become less natural, especially to make less naive and more worldly.

2.
 and impact as companies in the Fortune 500. The benefits include reduced sales cycles, increased customer satisfaction, money and time saved, and the ability to get back to core business activities more quickly.

MarketSharp, a small software and services provider to the home remodeling remodeling /re·mod·el·ing/ (re-mod´el-ing) reorganization or renovation of an old structure.

bone remodeling
 industry, turned to GoToWebinar when they needed a way to reach more customers and reduce the costs of training. "I always thought these tools were complicated and expensive," said Tim Musch, founder and director of business development at MarketSharp. "Then I heard about GoToWebinar 'all you can reach' pricing, making it simple to reach hundreds of people at once without any training. With GoToWebinar, we slashed our cost-per-sale by 50 to 75 percent and reduced customer turnover."

GoToWebinar is the first do-it-yourself Web conferencing solution for delivering presentations of up to 1,000 attendees per session. The on-demand service provides powerful interactive tools that engage audiences and enable presenters to gather feedback and receive questions in real time. GoToWebinar also gives presenters the ability to "see" if the audience is paying attention Noun 1. paying attention - paying particular notice (as to children or helpless people); "his attentiveness to her wishes"; "he spends without heed to the consequences"
attentiveness, heed, regard
. This enables presenters to quickly engage the audience with online polls, or pick up the pace and change content, making their presentations more effective.

"No small business has extra time or money to waste, so being able to reach their audience with online presentations that really work is a significant competitive advantage," said Mike Mansbach, vice president of product marketing at Citrix Online. "Small businesses can derive proportionately pro·por·tion·ate  
adj.
Being in due proportion; proportional.

tr.v. pro·por·tion·at·ed, pro·por·tion·at·ing, pro·por·tion·ates
To make proportionate.
 larger gains from tools like this because when you're small every dollar and every hour count for more. These tools are ready for prime time."

GoToWebinar presentations:

* Can be archived for 24/7 access, so remote attendees can easily go back over something they missed or new customers can teach themselves

* Take attendees seconds to set up

* Do not charge presenters for attendee at·tend·ee  
n.
One who is present at or attends a function. See Usage Note at -ee1.


attendee
Noun

a person who is present at a specified event

Noun 1.
 minutes, unlike competing products

* Are available to presenters for an "All You Can Reach" flat monthly fee

* Reduce costs and time for travel, marketing, sales and training

* Provide the highest level of security

After a GoToWebinar session, Citrix([R]) GoToMeeting[TM] can be used for follow up with smaller groups or individual users to reinforce training or close sales. GoToMeeting gives organizations the flexibility to conduct small online meetings while GoToWebinar provides large-scale events.

"I used to cringe cringe  
intr.v. cringed, cring·ing, cring·es
1. To shrink back, as in fear; cower.

2. To behave in a servile way; fawn.

n.
An act or instance of cringing.
 when I heard the phrase 'Web conferencing,' whether I had to attend one or present one," said Musch. "But with GoToWebinar it's easy, affordable and the folks who attend my meetings love the convenience."

"Easy Web conferencing services that provide small- and mid-sized businesses with the added flexibility to obtain new business and streamline operations are at a competitive advantage," said Laurie McCabe, Vice President for SMB (1) (Small to Medium-sized Business) Also called "SME" (small to medium-sized enterprise), it refers to companies that are larger than the small office/home office (SOHO), but not huge.  Insights and Business Solutions at Access Markets International (AMI) Partners, Inc. "Along with a simple approach that encourages everyday use, online collaboration services with affordable pricing will likely differentiate themselves in this market."

For more information on GoToWebinar and GoToMeeting, view the "How To Deliver More Interactive Demonstrations" Webinar by visiting: https://www.gotomeeting.com/s/Demo.

About Citrix GoToWebinar

Citrix GoToWebinar is the first do-it-yourself webinar solution so simple to use that anyone can conduct online events from their PC for sales, marketing and training purposes. "All You Can Reach[TM]" licensing includes planning, presentation and reporting functions for one flat fee with no hidden charges, bringing online events within reach of any size business. The user-friendly feature set supports up to 1,000 attendees per event. Designed specifically for webinars and larger online events, GoToWebinar combines ease-of-use performance with advanced security and industry-standard encryption The reversible transformation of data from the original (the plaintext) to a difficult-to-interpret format (the ciphertext) as a mechanism for protecting its confidentiality, integrity and sometimes its authenticity. Encryption uses an encryption algorithm and one or more encryption keys.  for maximum privacy and data protection.

About Citrix

Citrix Systems, Inc. (Nasdaq:CTXS) is the global leader and the most trusted name in application delivery infrastructure. More than 180,000 organizations worldwide rely on Citrix to deliver any application to users anywhere with the best performance, highest security and lowest cost. Citrix customers include 100% of the Fortune 100 companies and 98% of the Fortune Global 500, as well as hundreds of thousands of small businesses and prosumers. Citrix has approximately 6,200 channel and alliance partners in more than 100 countries. Annual revenue in 2005 was $909M.

Citrix[R], GoToMeeting[TM], All You Can Reach[TM] and GoToWebinar[TM] are trademarks of Citrix Systems, Inc. and/or one or more of its subsidiaries, and may be registered in the U.S. Patent and Trademark Office and in other countries. All other trademarks and registered trademarks are property of their respective owners.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 2, 2007
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