How SITE chose Singapore.Why an association that had "been there, done that" was enticed to try a new experience. While the destination is clearly a main selling point selling point n. An aspect of a product or service that is stressed in advertising or marketing. Noun 1. selling point - a characteristic of something that is up for sale that makes it attractive to potential customers for any conference, perhaps nowhere does it assume more importance than with a group whose everyday job is the design and delivery of extraordinary travel experiences as rewards for increased productivity. Members of the Society of Incentive & Travel Executives (SITE), New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , create such programs for corporations around the world looking to achieve business goals. Meeting together to discuss industry trends, share strategies, and hone skills is a vital element in staying in front of the curve for this international group. When SITE's board of directors reviews bids for its educational meetings submitted by destinations from the four corners of the world, it does so with the understanding that it must look at more than meeting facilities. The board knows that its selection will be viewed as a stamp of approval of a destination's incentive possibilities. SITE educational programs are not limited to the classroom. An important aspect of the learning curve takes place as delegates obtain firsthand first·hand adj. Received from the original source: firsthand information. first knowledge of the venues and attractions that can be used for motivational programs. Because SITE's membership is drawn from all disciplines involved in an incentive program - incentive houses, destination management companies, hotels, airlines, tourist boards, cruise lines
Name Headquarters A'rosa Europe NCL America America AIDA Cruises Europe American Cruise Lines America , and corporate users - very element of the bid must be carefully scrutinized to ensure that it meets the exacting standards members apply to their programs. Working with Singapore's tourism professionals. The Singapore Tourist Promotion Board (STPB STPB Singapore Tourist Promotion Board ), whose headquarters are in Singapore, understood this careful review process and, with the assistance of the local SITE chapter, presented a proposal for the association's 1997 international conference. The SITE board, which had "been there, done that," was impressed im·press 1 tr.v. im·pressed, im·press·ing, im·press·es 1. To affect strongly, often favorably: . STPB outlined Singapore's strengths as both a top-flight meeting and incentive destination. Among the island's distinctions are its rankings by the Union of International Associations The Union of International Associations is a non-profit non-governmental organization researching, under UN mandate, the global civil society and publishing information on international organizations, international meetings, world problems, etc. , Brussels, Belgium: top-10 convention city (1995) and number one Asian convention city for 13 consecutive years (1983-1995). SITE President Louise Hall Reider pointed to these strengths in announcing the board's vote to hold the conference in Singapore. "I believe SITE delegates will give Singapore equally high approval ratings," she said. "The island's excellent infrastructure, range of five-star hotels, meeting and banquet A banquet is a large public meal or feast, complete with main courses and desserts. It usually serves a purpose, such as a charitable gathering, a ceremony, or a celebration. Sometimes a banquet consists of only desserts, but it is advisable to include main courses as well. facilities, and high service levels epitomize incentive quality." Bob Vitagliano is executive vice president/CEO, Society of Incentive & Travel Executives, New York City. |
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