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How I learned to stop worrying and love layout: an editor reinvents his pages.


So it turns out you can teach an old dog new tricks.

Last year marked my thirtieth anniversary at the Gainesville Sun, my twenty-third year as editorial page editor. And I figured I pretty much had the job down pat: Write editorials, edit letters and columns, deal with angry readers, do it all over again the next day.

But these are tumultuous times for newspapers, and at our company the anxiety level has gone nowhere but up. People leave and aren't replaced. Budgets are tightened. We talk incessantly about "adding value," and doing more with less.

Oh yeah, and I read Thomas Friedman's book, The World is Flat. If you haven't read it, here's the Cliffs Notes version: It doesn't matter how irreplaceable you think you are, if you're not continually learning new skills you are destined des·tine  
tr.v. des·tined, des·tin·ing, des·tines
1. To determine beforehand; preordain: a foolish scheme destined to fail; a film destined to become a classic.

2.
 to end up on the ash heap of yesterday's economy. (And if you think our jobs can't be outsourced to India, you better read Friedman.)

We are a two-person department, counting political cartoonist lake Fuller. And our pages have always been laid out by the same people on the day desk who also make up feature, business, and other section pages. Over the course of a week, as many as four different people might be turning out opinion pages. And, not surprisingly, they worked from a template (1) A pre-designed document or data file formatted for common purposes such as a fax, invoice or business letter. If the document contains an automated process, such as a word processing macro or spreadsheet formula, then the programming is already written and embedded in the .

Which means that our editorial pages tended to have a certain uniform quality to them. "Uniform" being code for gray and predictable: One or two daily editorials, with headlines and subheads. An editorial cartoon This article or section deals primarily with the United States and Canada and does not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
 atop third columns of letters. And over on the op-ed page, three syndicated or guest columns, usually with mugs and the occasional illustration.

I won't say I was dragged kicking in screaming into learning page layout :For the Wikipedia policy about articles layout, see Wikipedia:Guide to layout. Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page. . But it's true that I'd avoided acquiring that skill for years on the logical theory that writers write and other people do that other stuff.

But last year, for a variety of reasons, Jake JAKE Jointly Administered Knowledge Environment  and I decided to take responsibility for producing our own pages. How hard could it be? It's all done on a computer screen these days. You don't even need a pica pole any more.

My teacher was a bright, twenty-one-year-old part-timer on the day desk, a pre-law student with an eye for design. This turned out to be a good thing, because she liked to pull up the template, stare at it for a moment, and then say, "You know what we could do ..."

Three remarkable things came out of all this.

* First, our pages have become less gray and predictable, and more dynamic and fun to read.

* Second, I discovered that I enjoy page design and layout. It's rather like putting together a puzzle “Puzzle solving” redirects here. For the concept in Thomas Kuhn's philosophy of science, see normal science.

A puzzle is a problem or enigma that challenges ingenuity.
, only you make up the pieces as you go along.

* And most remarkable of all, I think it's made me a better writer.

Which is to say that it really is easier to write long than short. It wasn't until I'd made the jump to page makeup Formatting a printed page, which includes the layout of headers, footers, columns, page numbers, graphics, rules and borders.  that I began to realize how self-indulgent my writing had become.

Editorials of six hundred, seven hundred, or even more words have become a rarity in the Sun. These days it's more likely to be four hundred words (or less) "and a cloud of dust."

I usually start the day combing combing, process that follows carding in the preparation of fibers for spinning, lays the fibers parallel, and removes noils (short fibers). The modern combing machine is a specialized carding machine.  through the AP photo wire, looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 pictures that are worth a thousand words. Occasionally, I piece together "photo-editorial essays," accompanied by just a paragraph of text.

Message to readers: Get in, get out, get on with your life.

My thirtieth year at the Sun has been one of the most remarkable. I'm striving to say more in fewer words. I'm experimenting with headline styles, readouts, drop caps, and art ... lots of art. And I'm still learning and, on occasion, making it up as I go along.

"You're like a monkey monkey, any of a large and varied group of mammals of the primate order. The term monkey includes all primates that do not belong to the categories human, ape, or prosimian; however, monkeys do have certain common features.  with a box of crayons," Jake, formerly the only "artist" on the editorial staff, told me after I'd assembled one visual masterpiece.

He may have been kidding. But I took it as a compliment Not to be confused with Complement.
Compliment may be
  • An expression of praise, congratulation or encouragement.
  • A misspelling for complement, meaning something which makes the original object complete.
.

Ron Cunningham is the editorial page editor at The Gainesville Sun in Florida. E-mail cunninr@gvillesun.com
COPYRIGHT 2007 National Conference of Editorial Writers
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:SHOP TALK/INNOVATIONS
Author:Cunningham, Ron
Publication:The Masthead
Date:Mar 22, 2007
Words:693
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