How Business-to-Business Companies + Business Professionals Are Tapping Into Social Media.

SofTECH:

On April 23, join SofTECH for an exciting evening with a panel of Social Media experts who are helping business professionals and leading companies (such as Nokia, Plantronics, Sling Media, Sutter Home, and Wells Fargo) to capitalize on Social Media.

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The panel of Social Media experts will answer these all-important questions:

* What is Social Media? Why has Social Media exploded?

* What are the tools and the stats? Who are the players?

* How can Business-to-Business (B2B) companies capitalize on social media?

* How is Social Media changing conversations between companies and prospects, customers, and partners?

* How can business professionals use Social Media for personal branding and career development?

* How is Social Media changing customer support, market research, marketing, PR, product development, sales, and search engine optimization (SEO)?

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The panelists use social media tactics and strategies daily. They have popular blogs with strong followings.

About sofTECH

sofTECH is a non-profit trade organization committed to fostering communication and cooperation among business and technology professionals in Marin and Sonoma counties. Its goal is to identify and showcase technology leaders and support the technology user community.

SofTECH develops programs and provides networking opportunities for its members, who include American River Ventures, AutoDesk, Bank of Marin, DesignMind, and ECWise. Please visit www.softech.org.

Information

Lorne Evje [EV-yuh] 415.794.4361 [e-mail]