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Company officials deny it, but there's little avoiding the message that had been plastered atop Gemstar-TV Guide International Gemstar-TV Guide International, Inc. is a media company that licenses interactive program guide technology to multichannel operators, such as cable and satellite television providers, and consumer electronics manufacturers, video recorder scheduling code under brands such as VCR  Inc.'s headquarters for the last two months.

"That high colonic Noun 1. high colonic - an enema that injects large amounts of fluid high into the colon for cleansing purposes
colonic, colonic irrigation - a water enema given to flush out the colon
 really changed our outlook," proclaimed the billboard above 6922 Hollywood Blvd.

Ostensibly os·ten·si·ble  
adj.
Represented or appearing as such; ostensive: His ostensible purpose was charity, but his real goal was popularity.
 part of a $5 million ad campaign accompanying the September facelift of its flagship TV Guide magazine, the message was the only one in the campaign that could be read as a message to the Securities and Exchange Commission. The SEC has charged Henry Yuen, Gemstar's former chief executive, and Elsie Leung Elsie Leung Oi Sie GBM JP (Traditional Chinese: 梁愛詩, born 1939 in Hong Kong with family root in Nanhai, Guangdong) was the Secretary for Justice of the Hong Kong Special Administrative Region from 1997 to 2005, and , its former chief financial officer, with inflating the company's revenues by more than $200 million.

More benign messages, such as, "Like everyone else, we're having a little work done" and "New look, new style, new attitude. Soon we'll be dating models half our age," appeared in magazine ads, billboards and on buses. The "colonic" billboard only appeared over its headquarters building.

TV Guide Publishing Group President John Loughlin emphatically denied that the ads referred to the SEC investigations, pointing out that management has been cleaned out since the alleged infractions.

"We did and do take the investigations extremely seriously," he said. "There's no agenda. This campaign was really targeted and about the brand rejuvenation Rejuvenation
Aeson

in extreme old age, restored to youth by Medea. [Rom. Myth.: LLEI, I: 322]

apples of perpetual youth

by tasting the golden apples kept by Idhunn, the gods preserved their youth. [Scand. Myth.
."
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Article Details
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Title Annotation:The LABJ's L.A. Stories; $5 mn ad campaign for TV Guide magazine
Author:Myerhoff, Matt
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 1, 2003
Words:207
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