Hover-Lure[R]: the king of bass[R] in introduced to Latin American anglers. (Special Advertising Feature: Focus On...).

Fishing is one of Latin America's most popular sports, favored by business executives and professionals who want to relax and "get away from it all." Fish is also one of the primary food staples for millions of the region's families.

That high-demand combination makes Latin America an ideal market for the Hover-Lure[R], a revolutionary new fish lure now being marketed throughout North America.

"We have spent seven years researching and developing Hover-Lure to ensure that it works," says John J. Storelli, president and CEO of the Fort Lauderdale, Florida-based company. "The Hover-Lure is based on science -- and it will definitely help you catch more fish."

Storelli discovered the principles behind the Hover-Lure seven years ago, while fishing for bass at one of his favorite fishing holes--Big Cypress in the Everglades. During several hours of not catching anything with various lures, he saw "lunker" bass leaping out of the water around him to attack dragonflies that hovered just a few inches above the surface.

Storelli went home and searched in vain for a lure that mimicked the shape, size and color of the dragonflies. He realized there wasn't a lure available to fishermen that was shaped like a dragonfly, one of the primary prey of freshwater fish like the pike, gar, bluegill, trout, sunfish, crappie, and of course, large and smallmouth bass.

Storelli founded the Hover-Lure company in 2000 to develop and market his innovative fishing lure. Through numerous hours of research and field-testing, Storelli engineered the "Hover-Lure DragonMaster[TM] Fishing System" with high-quality materials that met his strict requirements.

Noted Florida fishing cinematographer Glen Lau prepared a video showing bass striking the Hover-Lure, and Storelli worked with commercial designers to create lifelike representations of dragonflies in different colors, in keeping with the changing seasons.

While constantly improving the Hover-Lure, Storelli discovered an added benefit to his design. The Hover-Lure is virtually snagless and can be cast into hard-to-reach places, including thick weed beds, heavy lily pad patches and fallen timber zones. With its unique design, the Hover-Lure is the only lure that is fished above water, enticing bass to aggressively attack its primary prey.

The Hover-Lure is very easy to cast, Storelli adds. It was designed for a variety of fishing techniques, from ultralight tackle to medium and heavy action rods. It is weighted to ensure that the Hover-Lure floats on the water with the floating lure visible to the fish. The Hover-Lure is so easy to cast that baitcasting and push-button reels work well, too.

"With the Hover-Lure, anyone has a shot of catching a huge fish," he says. "You can be a first-timer and cast this lure and end up with an eight or 10-pound bass."

Business opportunity

In addition to meeting the needs of dedicated anglers throughout the Americas, Storelli is seeking distribution channels and retail venues for his product, particularly in Latin America. In this way, more Latin Americans can see for themselves why the Hover-Lure is called the "King of Bass.

To support this business opportunity for new distributors, the company has developed an attractive package, such as a series of commercials and videos that promote this remarkable new product, which appeals to veteran anglers and novice fishermen.

"At Hover-Lure, we have spent many years researching and determining the feeding habits of fish during our development process to ensure that that this lure works," says Storelli. "Whether you are a professional, recreational or novice angler, our Hover-Lure will help you succeed on your next fishing trip."

For more information, visit www.hover-Iure.com. For a product catalog, please call John Storelli or Jerry Faber at 954-351-2222. E-mail: [e-mail]. Hover-Lure is located at 4530 North Dixie Highway, Fort Lauderdale, FL, 33334.