House of Brussels sets Another Record with Costco.Business Editors
HOUSTON--(BUSINESS WIRE)--May 25, 2004
House of Brussels Chocolates ("HBSL" or "Brussels") (OTCBB OTCBB
See OTC Bulletin Board (OTCBB). :HBSL), through its CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Grant Petersen Grant Petersen is an American bicycle company-owner and mastermind behind Bridgestone and later Rivendell bicycles. He was the mind behind Bridgestone Bicycle Company during the 80s and 90s. After the closure of the Bridgestone Bicycle Company he started Rivendell Bicycle Works. , is pleased to announce that it has confirmed its 2004 Christmas order from Costco Wholesale Corporation, Western Canada
Western Canada, commonly referred to as the West Division ("Costco Western Canada"). Increasing by over 77% as compared to 2003 (which was a 47% increase as compared to 2002), the Costco Western Canada Christmas order is the biggest to date received by HBSL and represents more than 150,000 boxes. It is the Brussels' belief that this order, while not monumental in dollar size (just under $1 million CDN (Content Delivery Network) A system of distributed content on a large intranet or the public Internet in which copies of content are replicated and cached throughout the network. ), foretells the massive potential of a continent-wide expansion with Costco since Costco Western Canada is just one of many operating divisions of the parent company.
Costco, in contrast to some other major retailers, allows their buyers to choose products of the greatest local interest for sale in their regional stores. During this year's Christmas campaign, Costco Western Canada will be selling HBSL's Gourmet Line of hedgehogs in an HBSL-designed custom 4-pack developed solely for Costco. An award-winning product, Brussels' Hedgehog Chocolates were first ordered by Costco Western Canada three seasons ago. The traditional Brussels' hedgehog has always been a big seller and is a perfect compliment to Costco's focus on value. A testament to the focus on value is shown by last year's "sell through" on the Hedgehog pallet program, which was 96%, a number that is almost unheard of Not heard of; of which there are no tidings.
Unknown to fame; obscure.
See also: Unheard Unheard in the perishable retail goods market.
Costco Western Canada will also be selling a new product (re-branded under the Classic Collection trade name) obtained when HBSL purchased the assets of the Candy Jar in November 2003. It is hoped that the new Classic Collection will have equally fantastic sales results as the Hedgehog pallet program did last Christmas.
Brussels now intends to leverage this order to make future sales to other Costco regions and is working on such with it's distribution partner Carlin-O'Brien, who, as was the case with Walgreens, is also a distributor in the US for Costco.
Grant Petersen, CEO of Brussels stated, "Costco is another case of the reliable, big-ticket type of client that we are focusing on for our future growth. It has been and will continue to be a pleasure to do business with them." Petersen went on to say, "In our industry, the most telling sign of a product's success is re-orders, with a close second being "sell through" percentages (i.e., the percentage of product delivered that is ultimately sold to consumers). Our extraordinary success in both these areas speaks volumes about the quality of our products and the dedication of the entire Brussels' Team to achieve and deliver excellence."
About Costco (www.costco.com)
Costco Wholesale Corporation operates an international chain of membership warehouses that carry top quality, brand name merchandise at substantially lower prices than typically found at conventional retail sources. The warehouses are designed to help small-to-medium-sized businesses reduce costs in purchasing for resale and for everyday business use. Categories include groceries, candy, appliances, television and media, automotive supplies, tires, toys, hardware, sporting goods Noun 1. sporting goods - sports equipment sold as a commodity
commodity, trade good, good - articles of commerce
sports equipment - equipment needed to participate in a particular sport , jewelry, watches, cameras, books, housewares house·wares
Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , apparel, health and beauty aids, tobacco, furniture, office supplies Office supplies is the generic term that refers to all supplies regularly used in offices by businesses and other organizations, from private citizens to governments, who works with the collection, refinement, and output of information (colloquially referred to as "paper work"). and office equipment. Costco is open only to members. Costco currently operates 430 warehouses, including 62 in Canada.
About House of Brussels Chocolates Inc. (www.brusselschocolates.com)
For more than 20 years, House of Brussels Chocolates has manufactured and distributed high-end, award-winning chocolates. Headquartered in Houston, TX, HBSL has manufacturing plants in Vancouver and San Francisco. HBSL's signature product is the chocolate hedgehog, which marries the traditional Belgian symbol of good luck (i.e., the hedgehog) with taste (i.e., chocolate) for a strong customer appeal. Even though many of HBSL's 100 products are based on its signature hedgehog, including the recently released Sonic The Hedgehog Sonic the Hedgehog is a fictional hedgehog character that serves as the mascot of the Japanese video game company Sega. The name is also the title of several entries in the Sonic the Hedgehog series. (R) chocolate bar - under license from SEGA (company, games) SEGA - manufacturer of video game hardware and software.
Usenet newsgroup: news:rec.games.video.sega. (R) of America, Inc., our future sales growth is directed towards emerging market trends. In addition to a broad spectrum of products in the Gourmet/Ultra-Gourmet category, HBSL now manufactures a complete line of no-sugar-added/low-carbohydrate chocolate bars and truffles and several nutritional supplement bars. In addition to house brands, HBSL creates custom packaging, shaping and sizing as well as private labels for several major North American North American
named after North America.
North American blastomycosis
see North American blastomycosis.
North American cattle tick
see boophilusannulatus. retailers including Suzanne Somers, Nordstrom and Walgreens.
Safe Harbor Safe Harbor
1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.
2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. : Certain statements in this news release regarding future expectations and plans may be regarded as "forward looking statements" as defined by federal law. Although the Company believes such statements are based on reasonable assumptions, there is no assurance that actual outcomes will not be materially different. Any such statements are made in reliance on the "safe harbor" protections provided under the Private Securities Reform Act of 1995. They are subject to various risks, including uncertainties regarding timing, and capital availability, as discussed in detail in House of Brussels quarterly and annual reports filed with the SEC.