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House of Brussels Announces Packaging and Distribution Agreement with Bath & Body Works.


HOUSTON -- House of Brussels Brussels (brŭ`səlz), Fr. Bruxelles, Du. Brussel, city and region (1995 pop. 948,122), 63 sq mi (162 sq km), capital of Belgium, central Belgium, on the Senne River and at the junction of the Charleroi-Brussels and Willebroek canals. The city lies within, but is not part of, Flemish Brabant. Chocolates ("Brussels" or "HBSL") (OTC BB: HBSL), today announced a packaging and distribution agreement for its Schokinag European Drinking Chocolate with Bath & Body Works, a division of Limited Brands (NYSE: LTD). Under terms of the agreement, Bath & Body Works will distribute an exclusively designed 6-ounce serving of Schokinag Drinking Chocolate in four separate flavors throughout its 1,600 retail locations. The collectible packaging, modeled after a French coffee canister, will be sold in gift sets as well as individually beginning in October 2005.

Schokinag is a privately held, family-owned chocolate company based in Southern Germany. In December 2004, House of Brussels Chocolates signed a multi-year co-packing and distribution agreement with Schokinag Chocolate North America Inc. Under terms of the agreement, House of Brussels Chocolates is responsible for the packing, marketing, selling and distributing Schokinag's entire line of baking chocolate, including their 7-flavor European Drinking Chocolate line.

Grant Peterson, Chief Executive Officer of House of Brussels Chocolates stated, "This agreement is a tremendous opportunity for both our company and our Schokinag product line. Bath & Body Works is a world class retailer with 1,600 locations nationwide that is currently executing a very aggressive growth strategy. We are extremely excited to be associated with a powerful brand name such as Bath & Body Works and look forward to significantly broadening exposure of our Schokinag Drinking Chocolate through this relationship. Looking ahead, we will continue to explore additional opportunities aimed at creating new streams of revenue and further diversifying our operations."

Mr. Petersen added, "We believe our future prospects have never been brighter and in an effort to build awareness of House of Brussels Chocolates within the investment community we have retained Integrated Corporate Relations, LLC a national Investor Relations and Communications firm. We look forward to working closely with them to capitalize on our positive momentum and maximize value for our shareholders."

About House of Brussels Chocolates Inc. (www.brusselschocolates.com)

For more than 20 years, House of Brussels Chocolates has manufactured and distributed high-end, award-winning chocolates. HBSL's signature product is the chocolate hedgehog, which marries the traditional Belgian symbol of good luck (i.e., the hedgehog) with taste (i.e., chocolate) for a strong customer appeal. In addition to its house brands, HBSL creates custom packaging, shaping and sizing as well as private labels for numerous North American retailers.

DeBas Chocolatier, a wholly owned subsidiary of HBSL, produces the Company's artisan chocolates. Every piece of DeBas chocolate is handcrafted to be a true work of art that is distinctly superior in quality and taste. DeBas is also famous for its panned chocolate products such as chocolate-covered coffee beans, fruits and nuts. The DeBas factory is certified as organic by the State of California, in addition to being Orthodox Kosher certified.

Safe Harbor: Certain statements in this news release regarding future expectations and plans may be regarded as "forward looking statements" as defined by federal law. Although the Company believes such statements are based on reasonable assumptions, there is no assurance that actual outcomes will not be materially different. Any such statements are made in reliance on the "safe harbor" protections provided under the Private Securities Reform Act of 1995. They are subject to various risks, including uncertainties regarding timing, and capital availability, as discussed in detail in House of Brussels quarterly and annual reports filed with the SEC.
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 22, 2005
Words:560
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