House Party Expands Globally.

Consumer Activation Company Conducts Tens of Thousands of Parties Globally for Windows 7 Debut

IRVINGTON, N.Y. -- House Party, a leading consumer activation and experiential marketing company, announces its international expansion, extending its signature in-home activation parties to more than 12 locations across the globe. The company's inaugural global event helped Microsoft Corp. debut and demonstrate its new Windows 7 operating system through thousands of launch parties in 11 international locations and the United States, on various dates within the month of October. An estimated 800,000 people participated.

"As the leading in-home activation marketing company in the United States, House Party was equipped to expand globally and offer our unique marketing platform in countries around the globe," said Kitty Kolding, CEO of House Party. "Universally, consumers are eager to build awareness for the brands and products they love, no matter what the culture or language."

In addition to the United States, the Windows 7 launch parties took place in Canada, United Kingdom, Australia, India, Germany, France, Spain, Mexico, Italy, Hong Kong and Japan. House Party helped Microsoft coordinate launch parties with employees and consumers. All partygoers experienced and learned about Windows 7's new offerings in a fun, party atmosphere.

"Customer feedback is truly what shaped Microsoft's development of Windows 7, which is why we wanted to give consumers the opportunity to experience the new operating system themselves in a comfortable atmosphere with friends and family," said John Dougherty, director of marketing for Windows at Microsoft. "Working with House Party to facilitate these gatherings provided a great way for people all over the world to see and understand how Windows 7 fits into their lives on a daily basis."

House Party, which specializes in engaging a select group of consumer advocates to host in-home events where a brand or product is at the center, now also has the capability to conduct events in China and Brazil. All global House Party events are localized, with all offline and online party activity conducted in the local language.

The global expansion has also enabled House Party to dramatically expand its consumer community and Web site functionality. To unify 12 multinational event sites, the company launched a custom-branded program portal to accommodate the expansion's significant global traffic and complex routing requirements. For each language, the company launched fully functional in-language sites, supported by a team of multilingual customer service experts to support users all over the world.

About House Party

Founded in 2005, House Party (www.houseparty.com) (www.corp.houseparty.com/) is a leading, global consumer activation and experiential marketing services company that engages thousands of qualified consumer advocates to host in-home parties featuring a brand, product or element of entertainment programming. Managed via a proprietary, customized online community space for each brand event, consumers engage both in home and online to explore and promote brands they love. Today House Party stands alone as the most trusted, influential and comprehensive medium for generating in-home marketing results. Headquartered in Irvington, NY and conducting parties internationally, House Party is dedicated to creating and executing successful, high-impact, consumer activation campaigns for a diverse range of industries and Fortune 1000 companies - NBC, Kraft, Ford, Johnson & Johnson, Canon, Gerber and Xbox among them.