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House Of Brussels Strikes Major Co-Packing and Distribution Deal with Gourmet Chocolate Manufacturer Schokinag N.A.


HOUSTON -- December 15th Conference Call Reminder

House of Brussels Chocolates ("Brussels" or "HBSL") (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:HBSL), through its CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  Grant Petersen Grant Petersen is an American bicycle company-owner and mastermind behind Bridgestone and later Rivendell bicycles. He was the mind behind Bridgestone Bicycle Company during the 80s and 90s. After the closure of the Bridgestone Bicycle Company he started Rivendell Bicycle Works. , is pleased to announce the signing of a multi-year co-packing and distribution agreement with one of the world's largest gourmet chocolate producers. The 3-year agreement with Schokinag Chocolate North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  Inc. ("Schokinag" or "Schokinag N.A.") will see HBSL packing, marketing, selling and distributing Schokinag's entire line of baking chocolate and their newly released 7-flavor European Drinking Chocolate line.

Within the scope of the agreement, HBSL intends to take the lead role in the exclusive manufacturing and sale of the Schokinag Products to national/regional wholesalers, retail chains and private label customers throughout North America while Schokinag will continue to focus on food service and specialty distributors. Regardless of customer origin, HBSL will handle all co-packing and distribution. Regarding the European Drinking Chocolate line, Brussels will have free reign on sales and distribution throughout North America, but will work closely with Schokinag to develop sales opportunities as they arise. HBSL will also service existing clients such as Whole Foods and Rice Epicurean.

HBSL is very excited about the co-packing opportunity it has been given and believes strongly that the potential for a multi-million dollar revenue stream exists. Both Schokinag and Brussels feel that future sales growth for these ultra-gourmet baking products is bright and Brussels looks forward to expanding its own accounts in the food service industry.

Even more exciting is Schokinag's new European Drinking Chocolate line that was created in the style of traditional European chocolate drinks of the 17th century. Made with tiny bits of real chocolate and prepared with milk rather than water, consumers everywhere will be wondering why they ever drank instant hot chocolate. No cocoa powder Noun 1. cocoa powder - the powdery remains of chocolate liquor after cocoa butter is removed; used in baking and in low fat and low calorie recipes and as a flavoring for ice cream
chocolate - a food made from roasted ground cacao beans
 can match the elegance, refinement and velvety vel·vet·y  
adj. vel·vet·i·er, vel·vet·i·est
1. Suggestive of the texture of velvet; soft and smooth: velvety skin.

2.
 richness of wonderful flavors such as German Chocolate Cake The German Chocolate Cake is a layered chocolate-buttermilk cake filled and topped with a coconut-pecan frosting. History
This cake was not actually invented by Germans. The original recipe was sent by a homemaker in Dallas in 1957 to a newspaper in Texas.
, Chocolate Mocha Mocha (mō`kə), town (1990 est. pop. 2,000), S Yemen, a port on the Red Sea. It was noted for the export of the coffee to which it gave its name but declined as a trading port in the late 19th cent. with the rise of Hodeida and Aden.  and Dulce de Leche Dulce de leche in Spanish, dolç de llet in Catalan, or doce de leite in Portuguese ("milk candy"), is a milk-based syrup.

Found as both a sauce and a caramel-like candy, it is popular in Argentina.
, all of which can be enjoyed hot or cold. Rich, but not too sweet, this is how hot chocolate was meant to be and is reminiscent of ancient Mexican and South American delicacies.

Brian Warkentin, President of Schokinag N.A., summarized, "We have been building a strong partnership with Brussels over the last few years and they have a new state-of-the-art factory, an able sales team and the desire to take our partnership to another level." "We are exceptionally excited about our new European Drinking Chocolate and believe that Brussels is amply capable of getting the product into the mainstream in a big way," added Warkentin.

Grant Petersen, CEO of Brussels, said, "Schokinag's new drinking chocolate line was recently featured on the Today Show and was a tremendous success. The level of interest shown after that airing really put into perspective the massive size of this opportunity given its all year round appeal." "Brussels is exceptionally proud to have been chosen to represent Schokinag's products," concluded Petersen.

About Schokinag Chocolate North America (www.schokinagna.com)

Schokinag (pronounced "show-ca-nog") remains one of only a handful of privately held, family-owned chocolate companies. Since 1923, Schokinag has produced the highest quality chocolate for artisan chocolatiers who appreciate its extraordinary flavor and consistency. Schokinag N.A. is a subsidiary of Schokinag-Schokolade-Industrie Herrmann GmbH & Co. KG, the second largest supplier of pure chocolate to the trade in Europe, the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , and Canada, and 60 other markets around the world.

Conference Call Reminder

Brussels also wishes to remind shareholders and interested parties of its interactive Investor Conference Call at 4:30 pm (ET) on Wednesday, December 15, 2004.

The conference call is being webcast by CCBN CCBN Central Coast Bancorp
CCBN Charles County Business Network
 through www.brusselschocolates.com. Participants simply need to log on to www.brusselschocolates.com, select the "Conference Call" button on the home page and follow the login prompts.

Alternatively, those without Internet access or those who may wish to pose questions may participate by calling 800.591.6944, passcode 66959774 (or international toll 617.614.4910, same passcode). For those unable to attend the live broadcast, the conference call will be archived and available for replay through a link located in the Investor Relations Investor relations

The process by which the corporation communicates with its investors.
 section of the Brussels website.

The conference call is expected to last for 30 minutes and will include discussion of fiscal 2005 second quarter financial results as well as management and sales updates. This will be followed by a live question and answer period where HBSL management will be available to answer questions from shareholders.

The webcast is also being distributed over CCBN's Investor Distribution Network to both institutional and individual investors. Individual investors can listen to the call through CCBN's individual investor center at www.fulldisclosure.com or by visiting any of the investor sites in CCBN's Individual Investor Network. Institutional investors can access the call via CCBN's password-protected event management site, StreetEvents (www.streetevents.com).

About House of Brussels Chocolates (www.brusselschocolates.com)

For more than 20 years, House of Brussels Chocolates has manufactured and distributed high-end, award-winning chocolates. HBSL's signature product is the chocolate hedgehog, which marries the traditional Belgian symbol of good luck (i.e., the hedgehog) with taste (i.e., chocolate) for a strong customer appeal. In addition to its house brands, HBSL creates custom packaging, shaping and sizing as well as private labels for numerous North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 retailers.

DeBas Chocolatier choc·o·la·tier  
n.
1. One who makes or sells chocolate.

2. A place where chocolate is made or sold.



[French, from chocolat, chocolate, from Spanish chocolate
, a wholly owned subsidiary Wholly Owned Subsidiary

A subsidiary whose parent company owns 100% of its common stock.

Notes:
In other words, the parent company owns the company outright and there are no minority owners.
 of HBSL, produces the Company's artisan chocolates. Every piece of DeBas chocolate is handcrafted hand·craft  
n.
Variant of handicraft.

tr.v. hand·craft·ed, hand·craft·ing, hand·crafts
To fashion or make by hand.



hand·craft
 to be a true work of art that is distinctly superior in quality and taste. DeBas is also famous for its panned chocolate products such as chocolate-covered coffee beans, fruits and nuts. The DeBas factory is certified as organic by the State of California, in addition to being Orthodox Kosher certified.

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
: Certain statements in this news release regarding future expectations and plans may be regarded as "forward looking statements" as defined by federal law. Although the Company believes such statements are based on reasonable assumptions, there is no assurance that actual outcomes will not be materially different. Any such statements are made in reliance on the "safe harbor" protections provided under the Private Securities Reform Act of 1995. They are subject to various risks, including uncertainties regarding timing, and capital availability, as discussed in detail in House of Brussels quarterly and annual reports filed with the SEC.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Dec 13, 2004
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