Houghton Mifflin Teams With Reciprocal and ContentGuard To Give College Students Course Materials On the Internet.Business/High-Tech Editors NEW YORK and BOSTON--(BUSINESS WIRE)--June 1, 2000 Digital Publishing Leaders Target Higher Education Market Houghton Mifflin Company (NYSE NYSE See: New York Stock Exchange :HTN HTN Hypertension HTN High Blood Pressure HTN Hierarchical Task Network HTN Hughes Television Network HTN Hospitality Training Network (Sydney, Australia) HTN Histotechnology (program of study) ), a leading publisher of educational textbooks and materials, Reciprocal(TM), Inc., the global leader in digital rights management (DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M ) transaction services, and Reciprocal's e-Publishing partner, ContentGuard, Inc., today announced that Houghton Mifflin has selected Reciprocal and ContentGuard to provide digital rights management services Windows Rights Management Services (also called Rights Management Services or RMS) is a Microsoft Windows technology that is a form of digital rights management used for protecting documents such as corporate e-mail, Word documents, and web pages. . Houghton Mifflin has chosen the electronic Publishing Clearing Service (ePCS), a comprehensive suite of secure e-commerce services that utilize Reciprocal's Digital Clearing Service and ContentGuard's rights management technology. The announcement concludes a year-long series of successful pilot programs between Houghton Mifflin and Reciprocal. Under terms of the agreement, Houghton Mifflin can offer content and course materials in digital modules to college students nationwide, using ePCS. "Reciprocal is committed to helping the publishing industry take advantage of the digital economy," said John Schwarz, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Reciprocal. "Houghton Mifflin is one of the most progressive publishers in the industry and their choice attests to Reciprocal's unique ability to provide all of the components that publishers need to launch and expand e-commerce solutions quickly and cost effectively." Today's announcement follows on Reciprocal and ContentGuard, Inc.'s recent agreement with the Aberdeen Group to put their high-value content and research reports online in a protected DRM-enabled format (see "Aberdeen Group Relies on Reciprocal...," April 24, 2000.) DRM protects and controls access to digital content, so that it can be distributed to end users without risking a loss of control of copyright for the content owner. Houghton Mifflin will use ePCS to protect and control access to its digital content. ePCS combines ContentGuard Inc.'s rights management technology and content commerce applications with Reciprocal's robust and scalable Digital Clearing Service for rights enforcement and clearing, informational and financial tracking, reporting and 24/7 customer support. "Houghton Mifflin and Reciprocal worked together in `pilot' tests of DRM-protected digital textbooks at both Stanford University and SUNY SUNY - State University of New York Buffalo. These real-world tests clearly demonstrated that college students--and their professors--want a choice of whether to purchase a digital text or a physical text," said June Smith, executive vice president of Houghton Mifflin's College Division. "Thanks to Reciprocal's digital rights management services, Houghton Mifflin will be able to offer that choice." "ePCS gives students the flexibility of electronic content access in a user-friendly environment, while ensuring that the copyrights of content owners like Houghton Mifflin are safeguarded," said Ranjit Singh, president and COO of ContentGuard, Inc. "Houghton Mifflin's adoption of ePCS is a significant step in accelerating the global trend towards Internet delivery of high-value content." "Houghton Mifflin was one of the first educational publishers to recognize that the future of publishing lies in online digital delivery," said Matt Moynahan, Reciprocal Publishing's general manager and senior vice president. "They understand that the digital content economy has opened exciting new business opportunities, and we are proud to have been chosen as Houghton Mifflin's DRM services partner for this important first initiative." About Houghton Mifflin Company Houghton Mifflin Company (NYSE: HTN) is a leading publisher of textbooks, instructional technology, assessments, and other educational materials for elementary and secondary schools and colleges. The Company also publishes an extensive line of reference works and fiction and non-fiction for adults and young readers. The Company's Internet site can be found at http://www.hmco.com. About ContentGuard, Inc. ContentGuard, Inc., launched in April 2000, provides digital rights management technology, products and services for eContent. These solutions enable content owners to realize the potential of the Internet as a distribution medium by preventing misuse and unauthorized access and distribution. With investors including Xerox Corporation (NYSE:XRX XRX Xerox Corporation (stock symbol) ) and Microsoft Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ), the company is led by co-chairman and CEO, Michael Miron, and President and COO, Ranjit Singh, and has operations in McLean, Virginia, Palo Alto, California “Palo Alto” redirects here. For other uses, see Palo Alto (disambiguation). Palo Alto (IPA: /ˌpæloʊˈʔæltoʊ/, from Spanish: palo: "stick" and alto: "high", i.e. and El Segundo, California
El Segundo is a city in Los Angeles County, California on the Santa Monica Bay, incorporated on January 18, 1917. The population was 16,033 at the 2000 census. . ContentGuard, Inc.'s key partners currently include Microsoft Corporation, Xerox Corporation, Adobe Systems Inc., Reciprocal and Thomson Learning. About Reciprocal Reciprocal, the global leader in digital rights management transaction services, provides comprehensive, easy-to-implement e-commerce clearing services and back-office solutions for the music, publishing, software, film, entertainment, and other digital content-rich industries. Reciprocal offers content owners a true outsourced DRM solution that allows them to realize new revenue streams while efficiently protecting their online digital assets. The Reciprocal Digital Clearing Service leverages leading DRM technology from ContentGuard, Inc., IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , InterTrust Technologies Corporation, Microsoft Corp., Adobe Systems Incorporated, and Preview Systems, allowing companies to choose the solution that best fits their business needs. Reciprocal Digital Clearing Service is secure, flexible and capable of handling millions of transactions per day. Leading content companies such as Sony Music Entertainment Sony Music Entertainment is a major global record label controlled by the Sony Corporation. In 1988, Sony Corporation acquired CBS Records, Inc. for $2 billion. CBS Inc., now CBS Corporation, retained the rights to the CBS name, and Sony renamed the label , BMG BMG Bundesministerium für Gesundheit (Germand: Federal Ministry for Health) BMG Be My Girl BMG Blue Man Group BMG Bertelsmann Music Group BMG Be My Guest BMG Browning Machine Gun BMG Bulk Metallic Glass Entertainment, Houghton Mifflin, Reuters, Aberdeen Group and TVT Records have selected Reciprocal as their digital rights management services provider. Privately held, Reciprocal maintains offices in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Buffalo, NY and Research Triangle Park Research Triangle Park, research, business, medical, and educational complex situated in central North Carolina. It has an area of 6,900 acres (2,795 hectares) and is 8 × 2 mi (13 × 3 km) in size. Named for the triangle formed by Duke Univ. , NC. Editor's Note: (c) 2000 Reciprocal, Inc. All rights reserved. Reciprocal, the Reciprocal symbol and Driving the Content Economy are trademarks of Reciprocal, Inc. in the United States and other countries. All other products and companies mentioned are registered trademarks or trademarks of their respective owners. For more information on the companies listed in this release, please visit their web sites: http://www.reciprocal.com http://www.contentguard.com |
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