Houghton Mifflin Company launches Houghton Mifflin School Direct (TM), an on-line K-8 Educational Resource Store.BOSTON, MA--(BUSINESS WIRE)--September 24, 1996 -- Houghton Mifflin Houghton Mifflin Company is a leading educational publisher in the United States. The company's headquarters is located in Boston's Back Bay. It publishes textbooks, instructional technology materials, assessments, reference works, and fiction and non-fiction for both young readers Company (NYSE NYSE See: New York Stock Exchange :HTN HTN Hypertension HTN High Blood Pressure HTN Hierarchical Task Network HTN Hughes Television Network HTN Hospitality Training Network (Sydney, Australia) HTN Histotechnology (program of study) ) announced today the launch of a new on-line store, Houghton Mifflin School Direct. School Direct allows customers to order selected Houghton Mifflin Company educational materials directly on-line. The new site can be found in two ways, as a link from Houghton Mifflin's popular K-8 web site, Education Place (http://www.eduplace.com), or directly, at http://www.schooldirect.com The store currently offers selected reading/language arts materials from all past and present textbook textbook Informatics A treatise on a particular subject. See Bible. series, including Invitations to Literacy and Heath heath, tract of open land heath, tract of open land characterized by a few scattered trees, abundant moss cover, and numerous low shrubs, principally of the heath family (see heath, in botany). Reading, as well as selected educational materials and trade books. Mathematics, social studies, and technology products will be added later this fall. Nader F. Darehshori, Chairman, President, and Chief Executive Officer of Houghton Mifflin Company, said, "Houghton Mifflin has a long history of providing the best in educational materials and literature. We are delighted to offer this new service not only to our present customers, but to parents and others who have not had the opportunity to purchase our products. As part of Houghton Mifflin's ongoing commitment to innovation and customer service, we will continue to expand and improve our on-line capabilities." School Direct was developed in response to the requests of many customers who visited Education Place and wanted to purchase educational materials on-line. Education Place is Houghton Mifflin's extensive on-line resource for teachers, parents, and students. It has been recognized as an outstanding educational resource by Education World, the Eisenhower National Clearinghouse clearinghouse Institution established by firms engaged in similar activities to enable them to offset transactions with one another in order to limit payment settlements to net balances. Digital Dozen, Point Communications, Main Street Earth, and Education First. Education Place receives approximately 250,000 hits per month. Customers visiting School Direct will be able to search for products by textbook series, or specifically by curriculum area, grade, price, and product type. Pictures and product descriptions are provided for each product, and customers can choose how products should be shipped and to whom. Credit card authorizations and confirmations of shipments are completed on-line, and information is communicated directly between the customer and School Direct. The School Direct web site was created using technology developed by the Banta Digital Group's NFIC NFIC National Fraud Information Center NFIC National Inventor Fraud Center, Inc. NFIC National Interagency Fire Center NFIC National Foreign Intelligence Council NFIC National Freedom of Information Coalition Unit in Boston. Products sold through School Direct will be distributed by Banta Corporation Banta Corporation was a major printing, imaging, and supply chain management company of the United States, based in Menasha, Wisconsin. Founded in 1901, it was acquired by Chicago-based RR Donnelley in 2006. . William J. Wisneski, Executive Vice President, School Division, Houghton Mifflin Company, said, "School Direct is a natural extension of the School Division's web site development strategy. Banta Corporation's technology and distribution expertise have helped us create an alternative distribution channel for instructional materials to help us better serve our customers' needs." Dennis Meyer John Dennis Meyer (Born April 8, 1950, in Jefferson City, Missouri) is a former football player and coach. An All-American defensive back at Arkansas State, Meyer signed with the Pittsburgh Steelers in 1973. He played safety and punt returner for the team. , Vice President of Banta Corporation, said, "Working with Houghton Mifflin School Direct has been a great opportunity for Banta to demonstrate its single-source capabilities for both print publishing and electronic commerce." Frank Leibly, of Banta's NFIC, said, "School Direct is a highly targeted electronic commerce initiative, fully integrated within Houghton Mifflin Company's overall business. It has been a pleasure to be a part of this educational effort." Banta Corporation is a technology and market leader in printing and digital imaging. The Corporation serves publishers of educational and general books, special-interest magazines, consumer and business catalogs, and direct marketing materials. The Banta Digital Group offers extensive electronic services including on-line publishing, digital data management, and interactive media programming. Houghton Mifflin Company is a leading publisher of textbooks, instructional technology There are two types of instructional technology: those with a systems approach, and those focusing on sensory technologies. The definition of instructional technology prepared by the Association for Educational Communications and Technology (AECT) Definitions and Terminology , assessments, and other educational materials for the elementary and secondary school and college markets, as well as an extensive line of reference publications, fiction and non-fiction for adults and young readers, and multimedia entertainment products. The Company's Internet site can be found at www.hmco.com CONTACT: Houghton Mifflin Company, Susan E. Hardy Vice President, Investor Relations Investor relations The process by which the corporation communicates with its investors. (617) 351-5114 |
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