Hotels.com Selects Avenue A / Razorfish as Agency of Record to Ensure an Integrated Approach to its Search Engine and Digital Marketing Efforts.SEATTLE & DALLAS -- Avenue A / Razorfish Razorfish is a common name used for two unrelated groups of fishes:
Avenue A / Razorfish, the largest independent interactive agency and an operating unit operating unit A type of operating company that engages in transactions with outsiders and that is owned by another business. For example, in 1995 the stockholders of Capital Cities/ABC approved a $19 billion merger with the Walt Disney Company, whereupon of aQuantive, Inc. (Nasdaq:AQNT), today announced that Hotels.com, the experts in booking lodging online and offline and a wholly-owned subsidiary of IAC/InterActiveCorp (Nasdaq: IACI IACI Idaho Association of Commerce & Industry IACI International Association for Craniofacial Identification IACI Iran Aircraft Industries ), has selected Avenue A / Razorfish as interactive agency of record for its integrated approach to digital advertising and search engine marketing. Hotels.com initially began working with Avenue A / Razorfish on managing its digital media strategy, but recently enlisted the agency's internal search engine marketing division, Avenue A / Razorfish Search, to better ensure that its search engine marketing program was integrated with the rest of its digital advertising efforts. Search marketing is an important component to meeting Hotels.com digital marketing objectives. By integrating search with the rest of its digital media efforts, Hotels.com will be able to evaluate display media, search, e-mail and website messaging through one consistent analytical lens and more effectively drive traffic and reservations. "Hotels.com's commitment is to our customers to help them search, plan and book their lodging for vacations and being able to find us online is a big part of that commitment. Since we started working with Avenue A / Razorfish, our company has seen a tremendous increase in awareness and conversion with our online advertising initiatives," said Cheryl Rosner, president of Hotels.com. "When it came time to evaluate our search marketing strategy, we chose Avenue A / Razorfish Search due to its integration with our client team and best in class digital media strategy at Avenue A / Razorfish." Among preliminary testing with other client's search and display campaigns, Avenue A / Razorfish has shown that searchers who click through to a client's site after being exposed to an online display ad had a 23 percent higher conversion rate. This type of analysis helps prove that an integrated view of an advertiser's digital marketing campaign can lead to sound planning decisions. "As Hotels.com agency of record, we are pleased to be integrating our search engine marketing services as part of an already successful digital marketing advertising strategy," said Clark Kokich, president of Avenue A / Razorfish West. "By approaching their search marketing and digital advertising efforts in a holistic fashion, we will be able to better achieve their desired results." About Hotels.com Hotels.com is a leading provider of lodging worldwide, offering reservation services through its own websites www.hotels.com and others), its interactive affiliate network An affiliate network acts as an intermediary between publishers (affiliates) and (merchant) affiliate programs. It allows publishers to find affiliate programs, which are suitable for their website and it helps websites offering affiliate programs reach its target audience. www.ian.com, and its toll-free call centers (1-800-2-HOTELS). Hotels.com gives travelers the widest selection of lodging accommodations from traditional hotels to vacation rentals at nearly 19,000 properties in more than 400 cities in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe, the Caribbean and Asia. The company is a one-stop shopping source for hotel pricing, amenities and availability, and also specializes in providing travelers with accommodations during sold-out periods. Hotels.com is an operating business of IAC/InterActiveCorp (Nasdaq:IACI) CST CST abbr. 1. Central Standard Time 2. convulsive shock treatment CST Central Standard Time Noun 1. : 2059975-40. About Avenue A / Razorfish Avenue A / Razorfish (www.avenuea-razorfish.com) is the largest independent interactive agency and an operating unit of Seattle-based aQuantive, Inc. (Nasdaq:AQNT), a digital marketing services and technology company. Avenue A / Razorfish solutions are entrenched en·trench also in·trench v. en·trenched, en·trench·ing, en·trench·es v.tr. 1. To provide with a trench, especially for the purpose of fortifying or defending. 2. in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media and creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A / Razorfish operates three regions -- East, West and Central -- with offices located in major U.S. markets and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Kraft, Microsoft/MSN, WeightWatchers.com, and Wells Fargo Wells Fargo armored carriers of bullion. [Am. Hist.: Brewer Dictionary, 1147] See : Protectiveness Wells Fargo company that handled express service to western states; often robbed. [Am. Hist. . Avenue A / Razorfish utilizes online advertising technology provided by Atlas DMT See DSL. , also an aQuantive, Inc. family member. aQuantive, Inc. and all of its operating units are committed to Internet privacy Internet privacy consists of privacy over the media of the Internet: the ability to control what information one reveals about oneself over the Internet, and to control who can access that information. . Atlas DMT is a member of the NAI See Network Associates. and adheres to the NAI privacy principles that have been applauded by the FTC FTC See Federal Trade Commission (FTC). . These principles are designed to help ensure Internet user Internet user n → internauta m/f Internet user Internet n → internaute m/f privacy. For more information about online data collection associated with ad serving, including online preference marketing and an opportunity to opt-out of the Atlas DMT cookie, go to: www.networkadvertising.org. NOTE TO EDITORS: In the company name Avenue A / Razorfish, there is a pipe symbol between Avenue A and Razorfish. This symbol may not appear properly in some systems. |
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