Hotel programming for wealthy guests quite the suite deal: Luxury Media tailors its in-room television show for guests at the poshest hotels around the world.

PRODUCT integration disguised as entertainment has officially crept into the bedroom: at least, those of wealthy travelers. Charlotte Novom, of Hollywood-based Novom Marketing, and her business partners are behind Luxury Media LLC, a communications company that is targeting luxury consumers with in-room programming available only in high-end hotels and resorts. Debuting this month, the company's signature show, "Within," will be available in hotels, spas and resort-type properties. "Within" is a 60-minute 'Entertainment Tonight'-style program hosted by Alan Thicke. It pushes high-end brands through integration, sponsorships, product placements, advertorials and standard 30-second commercial-type spots. Luxury, Media principals see it as an easy way for luxury brands to reach luxury consumers.

Viewers are pre-qualified guests who spend $400 to $4,000 per night for their hotel rooms, and the show is accessible free of charge to both the guests and hotels. At this point, the company is making money solely from its advertisers.

The company creates and produces location-specific, customized programming for each hotel property in its network and in exchange, the hotel is required to dedicate a prominent channel to the program, displayed first in guests' rooms when they turn on televisions. The idea is to push hotel spa packages, dinners and other amenities, in addition to high-end goods like luxury cars and expensive watches.

So far, Luxury Media is available in properties including the Four Seasons resorts in Maui and Punta Mita near Puerto Vallarta, the La Costa Resort and Spa in northern San Diego County and the Waldorf Astoria's La Quinta Resort and Club near Palm Springs. Luxury Media expects to sign an additional 100 properties by the end of 2007.