Hotel owners learn to get online.The travel industry continues its move to increased online marketing, as twice as many companies as last year plan to spend 20% or more of their marketing budget online, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a new survey by New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of University's Tisch Center for Hospitality, Tourism, and Sports Management and PhoCus Wright Inc. Compared to 2004, 74% of the respondents are spending more on website design and functionality, 73% are increasing spending on email marketing and 64% are spending more on search engine optimization Designing a Web site so that search engines easily find the pages and index them. The goal is to have your page be in the top 10 results of a search. Optimization includes the choice of words used in the text paragraphs and the placement of those words on the page, both visible and hidden . Over two-thirds indicated that SEO (Search Engine Optimization, Search Engine Optimizer) See search engine optimization. and email marketing are the most effective online marketing techniques, and one out of two marketers specified website design and functionality as the most successful initiative. These findings were announced recently at NYU's 27th Annual International Hospitality Industry Investment, held in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. on June 5 to 7. The study also found that: * In terms of online advertising, 79% of respondents chose email blast as the predominant method, confirming that email is one of the most important tools in a travel company's online marketing strategy. * Top three trends that will have an impact on future marketing strategies include: metasearch, viral marketing An online advertising approach that functions somewhat like word-of-mouth. The "viral" refers to how quickly it propagates, but its purpose is not to cause damage like a computer virus, but to make an offer available to the masses. and permission-based email, which, when used correctly, was chosen as the number one trend. * Online travel agencies were on the losing end, with one-fifth planning to spend less on online travel agency distribution and online advertising. * Blogs were overwhelmingly viewed as the least effective marketing method and are not likely to represent much potential for future growth. The 56 participants represent key marketing executives at major travel industry suppliers, which include hotels, airlines, car rental companies and tour operators, among others. |
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