HotOffTheWire.com Brews Up Success for Nestle Nespresso.Business/Technology/Retail Editors MEDFIELD, Mass.--(BUSINESS WIRE)--May 1, 2000 As Part of a New Distribution Strategy, Leading Espresso Manufacturer Uses E-Commerce Site to Reach Independent Retailers HotOffTheWire.com, the world's first retail buyers' Web site, today announced that Nestle Nespresso USA, subsidiary of Nestle S.A. (OTC OTC See: Over-the-counter. OTC See over-the-counter market (OTC). :NSRGY), is selling its new line of espresso machines to high end housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. retailers via the HotOffTheWire.com site. The Nespresso product launch marks a new independent U.S. distribution strategy for the company, which has always partnered with established brand name appliance vendors, such as Krups, to sell its machines. The innovative Nespresso machines, which use pre-measured coffee capsules to produce espresso, were introduced at the Gourmet Products Show at the Los Angeles Convention Center The Los Angeles Convention Center (abbreviated LACC) is a convention center in downtown Los Angeles. The LACC hosts annual events such as the Greater Los Angeles Auto Show, and was best known to video games fans as host to E3 until its cessation in 2006. in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , CA, April 15-17. "This launch marks the first time we will distribute our Nespresso machines independently," comments Martin Grieder, president of Nestle Nespresso USA. "We're using HotOffTheWire.com to expand availability to gourmet retailers, by allowing buyers to see what we have to offer and set up their purchasing requirements quickly and conveniently. At the same time we can maintain control of our distribution logistics. The site enables us to offer retailers better service and respond quickly and more aggressively to sales opportunities while providing highly competitive margins and pricing to our customers." "HotOffTheWire.com is delighted to be involved with the Nespresso product launch," said Joe Hosey ho·sey intr.v. ho·seyed, ho·sey·ing, ho·seys New England To choose sides for a children's game. [Perhaps from French (je) choisis, (I) choose, first person sing. , president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of HotOffTheWire.com. "Reaching independent gourmet stores can be a challenge for the most established companies, it is even harder when you are simultaneously launching a new sales strategy and a new product. The addition of Nespresso to the site truly reinforces our market position as an e-resource to retailers and strengthens our ability to provide a wide variety of products from leading consumer goods consumer goods Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and manufacturers." Nespresso is launching three new models including the D150, which will retail at $199.99, the D250 at $349.99, and the D300 at $399.99. The D150 offers manual volume control while the D250 and D300 are programmable. All machines feature Nespresso's microchip-controlled pump for optimum pressure and thermoblock heating element Noun 1. heating element - the component of a heater or range that transforms fuel or electricity into heat bar - a heating element in an electric fire; "an electric fire with three bars" ; a frothing froth n. 1. A mass of bubbles in or on a liquid; foam. 2. Salivary foam released as a result of disease or exhaustion. 3. Something unsubstantial or trivial. 4. attachment for cappuccino cap·puc·ci·no n. pl. cap·puc·ci·nos Espresso coffee mixed or topped with steamed milk or cream. [Italian, and other specialty drinks; and a chrome-plated capsule holder with built-in filter. Nespresso purchasers receive a Welcome Package with every machine, consisting of 20 coffee capsules and cup and saucer sets for espresso and cappuccino. The Nespresso machines work exclusively with Nespresso coffee capsules, which eliminate the tedious process of grinding, measuring and tamping tamp tr.v. tamped, tamp·ing, tamps 1. To pack down tightly by a succession of blows or taps. 2. To pack clay, sand, or dirt into (a drill hole) above an explosive. . Each capsule is hermetically her·met·ic also her·met·i·cal adj. 1. Completely sealed, especially against the escape or entry of air. 2. Impervious to outside interference or influence: sealed to protect the coffee from the damaging effects of light, air and moisture. Retailers purchasing through HotOffTheWire.com can participate in Nespresso's introductory offer. "From now until June 30, we're offering new accounts one free machine for each five machines ordered," said Greggory Kronhaus, national sales manager for Nestle Nespresso USA. "An integrated marketing program including in-store demos, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most and events marketing will drive sell-through. The new Nespresso machines will reach retail shelves by the end of May, and we are offering free freight on five or more units purchased during the introductory offer period." HotOffTheWire.com Helps Manufacturers Penetrate New Markets HotOffTheWire.com complements any manufacturer's current Internet and sales initiatives. To sell products to retailers via HotOffTheWire.com, manufacturers need to complete the on-line registration form and agreement. Once approved manufacturers provide product descriptions, photos and pricing to HotOffTheWire.com. HotOffTheWire.com posts the products, but the manufacturer maintains control and final approval of product line, copy, pricing, promotion and product distribution. Manufacturers' will be provided remote electronic access to their product listings so updates and changes can be implemented quickly by the seller. Nestle Nespresso USA Developed by Swiss engineers and introduced to the European market in 1986, Nespresso System machines are now marketed in more than 30 countries, with annual sales exceeding 500 million capsules. For more information call 1-888-NESPRESSO (1-888-637-7737) or visit www.nespresso.com. About HotOffTheWire.com HotOffTheWire.com is the first business-to-business wholesale consumer goods exchange on the Internet, offering customers more than 7,000 products and $75 million in inventory. HotOffTheWire.com helps small- and mid-sized retailers gain access to an international breadth of products while saving them time and money. HotOffTheWire.com connects manufacturers and resellers with new retailers in new markets, without increasing their sales force. In addition to products, HotOffTheWire.com provides their members with industry news, shipping logistics and financial resources. HotOffTheWire.com is located in Medfield, Mass., and on the Web at http://www.HotOffTheWire.com. |
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