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HotOffTheWire.com Adds Brand-Name Health and Comfort Category to Site.


Business/Technology Editors

MEDFIELD, Mass.--(BUSINESS WIRE)--April 24, 2000

Braun, Mabis Healthcare, Medisana, Omron, Among Other

Household-Name Companies Use E-commerce e-commerce, commerce conducted over the Internet, most often via the World Wide Web. E-commerce can apply to purchases made through the Web or to business-to-business activities such as inventory transfers.  Hub to

Provide Health-Related Products to Independent Retailers

HotOffTheWire.com, the world's first retail buyers' Web site, today announced that seven leading health and comfort product manufacturers, including Omron, Mabis Healthcare, Mark of Fitness, Medisana, Braun, A2Z Possibilities and Helen of Troy/Dr. Scholl's will make their lines available to small- and mid-sized retailers via the Internet. Retailers will now have easy access to massagers, foot baths, oral care appliances, heart rate monitors, blood pressure meters, thermometers and hundreds of other health devices via HotOffTheWire.com. These market leaders have turned to HotOffTheWire.com to help them reach the more than 20,000 independent drug stores and health supply retailers across the country, significantly broadening their purchasing audience, without expanding their sales forces.

"HotOffTheWire.com provides us with the opportunity to reach out to the small- and mid-sized retailers that we often have difficulty connecting with," said John Wilson John Wilson may refer to: Politicians
  • John Wilson (Scottish politician), member of the Scottish Parliament (MSP)
  • John Wilson (Govan MP), member of Parliament for Govan 1880s
  • John Wilson (British politician), leader, Greater London Council, 1984
, vice president of marketing for Omron. "Having access to business-to-business Internet distribution channels via HotOffTheWire.com enables us to effectively reach thousands of small- and mid-sized retailers whose customers are looking for Looking for

In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with.
 Omron products."

With the addition of these manufacturers to HotOffTheWire.com's existing network of suppliers, independent drug, fitness and health-related stores will be able to stock their shelves with a variety of top brand-name merchandise with one-stop shopping on the Internet. HotOffTheWire.com will help thousands of retailers save time and money while meeting their mission-critical business needs.

"HotOffTheWire.com provides a service that benefits both retailers and manufacturers in a variety of markets," said Joe Hosey ho·sey  
intr.v. ho·seyed, ho·sey·ing, ho·seys New England
To choose sides for a children's game.



[Perhaps from French (je) choisis, (I) choose, first person sing.
, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of HotOffTheWire.com. "By using the site, manufacturers from different industries are able to expand their purchasing audience tremendously. At the same time, small- and mid-sized retailers have easy access to products that they would not be able to obtain elsewhere. HotOffTheWire.com is the ideal solution to help meet the needs of retailers and manufacturers. It serves as an e-resource across the board."

About the Manufacturers:

-- Omron--The world's leading manufacturer of home blood pressure monitors. Also manufacturers an extensive line of other self-care equipment including asthma therapy mebulizers, digital ear and oral thermometers, body fat analyzers, muscle massages and pedometers.

-- Braun--The leading manufacturer of tympanic tympanic /tym·pan·ic/ (tim-pan´ik)
1. tympanal; of or pertaining to the tympanum.

2. bell-like; resonant.


tym·pan·ic
adj.
1.
 ear thermometers and oral care appliances including the Braun/Oral B Plaque plaque (plak)
1. any patch or flat area.

2. a superficial, solid, elevated skin lesion.


attachment plaques
 Remover.

-- Mabis Healthcare--A full line manufacturer of digital and glass thermometers, blood pressure meters and a variety of non-electric personal healthcare products including ice bags and douche douche (dldbomacsh) [Fr.] a stream of water directed against a part of the body or into a cavity.

air douche
 equipment.

-- Mark of Fitness--Markets an extensive line of digital thermometers, electronic blood pressure monitors, sphygmomanometers, stethoscopes and heart rate monitors for consumer use.

-- Medisana--Manufacturer of a range of therapeutic products that can be used at home, including orthopedic pillows An orthopedic pillow is a pillow designed to correct body positioning in bed or while lying in any other surface. Its design conforms to orthopedic guidelines to ensure the right placement and support of one or more specific parts of the body to provide safe and healthy rest to the  and cushions, massage chairs
See also: Massage Chair (Robot Chicken episode)

Massage chairs come in 2 main types. Traditional massage chairs
Ergonomically designed chairs for positioning a person who will be receiving a massage, similar in function to a massage table.
 and massagers.

-- Helen of Troy/Dr. Scholl's--Manufacturers a line of high-quality foot baths and massage massage (məsäzh`), treatment of superficial parts of the body by systematic rubbing, stroking, kneading, or slapping. Massages can be administered manually or with mechanical devices.  products.

-- A2Z Possibilities--Markets an innovative line of massage equipment for home use, including massage tables, floor pads, massage oils and balms.

Giving Retailers Access

HotOffTheWire.com provides retailers access to thousands of products online. To use the HotOffTheWire.com site a retailer simply fills out an on-line registration form including their resale resale n. selling again, particularly at retail. In many states a "resale license" or "resale number" is required so that the state can monitor the collection of sales tax on retail sales.


RESALE.
 certificate number that confirms that they are an established retail business, rather than a consumer. Once a retailer has been qualified (a process that usually takes less than 24-hours), they have access to a wide array of household and consumer goods consumer goods

Any tangible commodity purchased by households to satisfy their wants and needs. Consumer goods may be durable or nondurable. Durable goods (e.g., autos, furniture, and appliances) have a significant life span, often defined as three years or more, and
 available for purchase via the site. HotOffTheWire.com also offers retailers special deals, financial tools, shipping and logistical lo·gis·tic   also lo·gis·ti·cal
adj.
1. Of or relating to symbolic logic.

2. Of or relating to logistics.



[Medieval Latin logisticus, of calculation
 services and industry news.

HotOffTheWire.com Helps Manufacturers Penetrate New Markets

HotOffTheWire.com complements any manufacturer's current Internet and sales initiatives. To join HotOffTheWire.com, manufacturers need to complete the online registration form and agreement. Once approved manufacturers provide product descriptions, photos and pricing to HotOffTheWire.com. HotOffTheWire.com posts the products, but the manufacturer maintains control and final approval of product line, copy, pricing, promotion and product distribution. Manufacturers' will be provided remote electronic access to their product listings so updates and changes can be implemented quickly by the seller.

About HotOffTheWire.com

HotOffTheWire.com is the first business-to-business wholesale consumer goods exchange on the Internet, offering retail customers more than 7,000 products. HotOffTheWire.com helps small- and mid-sized retailers gain access to an international breadth of products while saving them time and money. HotOffTheWire.com connects manufacturers and resellers with new retailers in new markets, without increasing their sales force. In addition to products, HotOffTheWire.com provides their members with industry news, shipping logistics and financial resources. HotOffTheWire.com is located in Medfield, Mass., and on the Web at http://www.HotOffTheWire.com.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Apr 24, 2000
Words:782
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