Hot shoes, cool price.
The N.B.A. season won't begin until the end of this month, but
New York Knicks point guard Stephon Marbury is already scoring points,
at least with parents. In August, he introduced a high-performance
sneaker--the Starbury One--that costs $15. He signed the dear with
discount retailer Steve & Barry's University Sportswear, and
will wear the shoe in games this season. 'Marbury says his
motivation for the endorsement was his childhood recollections of how
many of his friends could not afford high-priced, high-end sneakers. I
doubt that Marbury's $15 shoe will get Reebok, Nike, and Adidas to
rethink their pricing. But there's an outside chance that he will
get the industry at least to put the sneaker on the other foot.--William
C. Rhoden [8/25/06]
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