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Hot cavemen.


TELEVISION VIEWERS WHO CAN'T GET ENOUGH OF direct private-passenger automobile insurer Geico's television commercials featuring a trio of cavemen may soon be able to follow their favorite Stone Age characters in a weekly sitcom. Geico Vice President of Marketing Ted Ward confirmed in a statement a cavemen television pilot series is under development in conjunction with ABC ABC
 in full American Broadcasting Co.

Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928.
, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  group The Martin Agency and entertainment services agency Management 360.

The ad campaign features the Neanderthal men dealing with a modern world and revolves around the company's Web site being "so easy a caveman can do it."

William Pitt Noun 1. William Pitt - English statesman and son of Pitt the Elder (1759-1806)
Pitt the Younger, Second Earl of Chatham, Pitt

2. William Pitt - English statesman who brought the Seven Years' War to an end (1708-1778)
, a senior adviser for Hawk Partners, a strategic marketing consultancy in Cambridge, Mass., said the campaign takes the Geico brand to a slightly new place, with the focus on simplicity. "It's a clever, creative way to convey the simplicity of what they're offering," he said.

Recently, the Geico cavemen This article is about the fictional characters and marketing campaign. For television series, see Cavemen (TV series).

The GEICO Cavemen are popular characters in a series of television advertisements for the auto insurance company GEICO, that aired from
 were spotted at the Academy Awards ceremony in Hollywood and playing golf with CBS (Cell Broadcast Service) See cell broadcast.  broadcaster Phil Simms during the Super Bowl pre-game show. To whet the appetite of fans even further, Geico has launched an interactive Web site, www.cavemanscrib.com. The animated site provides fans an interactive look at the cavemen's state-of-the-art apartment.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:AUTO INSURANCE; Geico's television commercial
Author:Goch, Lynna
Publication:Best's Review
Article Type:Brief article
Date:Apr 1, 2007
Words:201
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