Hot Dog! Classic Media and Charles Flora Join Forces to Unleash an All-New Lassie Pet Care Line; Companies Bring 'The World's Most Famous Dog'to Retail Shelves this Fall.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Entertainment Editors/Business Editors MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4642460 NEW YORK--(BUSINESS WIRE)--May 17, 2004 Classic Media, the New York-based family entertainment company that is home to The Lone Ranger Lone Ranger arch foe of criminals in early west. [Radio: “The Lone Ranger” in Buxton, 143–144; Comics: Horn, 460; TV: Terrace, II, 34–35] See : Crime Fighting Lone Ranger and Rudolph the Red-Nosed Reindeer "Rudolph the Red-Nosed Reindeer" is a popular Christmas story about Santa Claus' ninth and lead reindeer who possesses an unusually red colored nose that gives off its own light that is powerful enough to illuminate the team's path through inclement weather. , and Charles Flora Consumer Products, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control , a leading manufacturer and distributor of licensed and branded health and beauty products, have teamed up to launch a brand-new Lassie Lassie canine star of popular film and TV series. [TV: Terrace, II, 13–15; Radio: Buxton, 135] See : Dogs branded pet care line. Eric Ellenbogen, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Classic Media and Bruce M. Friedman, CEO of Charles Flora jointly made the announcement today. The Lassie line features the best innovations in pet care & grooming formulations, as well as packaging and design concepts exclusively branded with this "bone"afide movie and TV star. The companies will initially launch four SKUS, including pet shampoo, 2-in-1 conditioning shampoo, puppy no-tears shampoo and grooming spray. The Lassie pet care line is available at mass-market retailers everywhere beginning in Fall 2004. The launch is supported by powerful promotions leveraging Lassie's 50th television anniversary. Eric Ellenbogen said, "We are extremely pleased to be working with Charles Flora on the launch of this exciting new pet care brand. They are proven leaders within the personal health and beauty category and are passionate believers in Lassie 's brand equity, making them the perfect partner to bring that kind of forward thinking to the pet care category for the first time." "Lassie is an American icon that has come to represent trust and quality," added Bruce M. Friedman. "She has established a powerful emotional bond with generations of families and helped to define the way we view our pets as beloved family members. Lassie's star quality and the positive brand attributes she embodies will translate into a powerful new product line and retail presence that will excite the nation's 64 million pet owning households." Media, Marketing and Promotional Support A comprehensive marketing, PR and promotional campaign supports the launch of the Lassie pet care line. Details for promotions and specific retail programs will be announced later this summer. The introduction of the new product line further benefits from Lassie's extensive media schedule: she is the busiest dog in Hollywood! Lassie currently stars in a new global TV ad campaign for GE. This top dog celebrates her 50th year on TV this September with the release of a new collector's edition DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. set and events tied into the anniversary. She has a new feature film based on Eric Knight's best-selling 1938 novel, "Lassie Come Home," heading into production; a new syndicated series called Lassie's PetVet in development; and an animated preschool series chronicling the adventures of Lassie as a puppy with animation house, Studio B in the pipeline. Lassie is also em-"barking" on a select city U.S. tour this summer to continue the tradition of live appearances for her fans. About Lassie Lassie is America's top dog! As one of the most enduring figures in entertainment history, Lassie has come to symbolize classic American values. Since her theatrical film debut in 1943, Lassie's name has shared top billing with Hollywood legends, including Elizabeth Taylor Noun 1. Elizabeth Taylor - United States film actress (born in England) who was a childhood star; as an adult she often co-starred with Richard Burton (born in 1932) Taylor , Roddy McDowell, Mickey Rooney, Janet Leigh Janet Leigh (July 6, 1927 – October 3, 2004) was an Academy Award-nominated and Golden Globe-winning American actress. Biography Early life Leigh was born Jeanette Helen Morrison and Jimmy Stewart. Lassie's two-time Emmy Award-winning TV series has been seen in more than 100 countries around the world. She continues to make headlines wherever she goes and often graces the cover of the world's most popular magazines and newspapers. Lassie has also been honored with a star on the Hollywood "Walk of Fame," keys to major cities, invitations to host events such as the Macy's Petacular and the Rose Bowl Parade, and of course, the unwavering adoration of millions of fans. About Charles Flora Consumer Products, LLC. Charles Flora Consumer Products, LLC. is a manufacturer and distributor of licensed and branded health and beauty products for mass and specialty retail. The company's capabilities include: formulation, design, graphics, production, sales and distribution. Color Smash is a registered trademark of Charles Flora Consumer Products, LLC. Lavoris is a registered Trademark of CFCP Lavoris, LLC, a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Charles Flora Consumer Products, LLC. For more information on Charles Flora, visit www.charlesflora.com. About Classic Media Classic Media manages some of the world's most recognizable family properties across all media including feature film, television, home video and consumer products. The company's extensive library features a diverse collection of popular animated and live-action characters such as: Casper the Friendly Ghost Casper the Friendly Ghost is the protagonist of the Famous Studios theatrical animated cartoon series of the same name. As his name indicates, he is a ghost, but is quite personable. , Mr. Magoo Mr. Quincy Magoo is a cartoon character created at the UPA animation studio in 1949. Voiced by Jim Backus (also famed in popular culture for his role as Thurston Howell III in the 1960s sitcom Gilligan's Island , Richie Rich, Peter Cottontail cottontail a wild rabbit, Sylvilagus spp. , Rudolph the Red-Nosed Reindeer, The Lone Ranger, Lassie, Underdog, Little Lulu, pat the bunny and Lamb Chop. For more information on Classic Media, visit us online at www.classicmedia.tv. 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