Horst International wins 'Independence Day' award.Horst Design International, Cold Spring Harbor, LI, unanimously won the "Independence Day Award" from Visual Merchandising Visual merchandising is creating visual displays and arranging merchandise assortments within a store to improve the layout and presentation and to increase traffic and sales. & Store Design, a leading retail publication, for the design of the Wind & Water gift shop in Manhattan. This is the first time the magazine has sponsored an award to recognize independent retailers. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the judges, Horst created an unusual design concept based on the owner's philosophy of feng shui Feng shui Traditional Chinese method of arranging the human and social world in auspicious alignment with the forces of the cosmos, including qi and yin-yang. It was devised during the Han dynasty (206 BC–AD 220). . "The store's efficient layout, great colors, and innovative use of lighting and materials earned Horst an exclusive award in the category of independent retailers contracting with outside design firms," says a Visual Merchandising & Store Design spokesperson. Wind & Water will be featured in the magazine's July issue. "To evoke a sense of peace, balance and harmony with nature in the store's interior, we used soothing and warm colors, contrast as well as textured natural but luxurious materials," explains Bernhart Rumphorst, principal designer/planner at Horst Design International. Cherrywood cabinetry, stained maple floors, various shades of Noun 1. shades of - something that reminds you of someone or something; "aren't there shades of 1948 here?" reminder - an experience that causes you to remember something seafoam green and ochre, carved ornamental detailing along the perimeter casework case·work n. Social work devoted to the needs of individual clients or cases. case work and on the fixtures, allow the shoppers to relax and feel at home in the store. Shoppers are energized by HDI's lighting concept and subliminally motivated to leisurely walk through the store viewing the assortment of products. Passersby are attracted to the store by the soft golden halo emanating from a huge dramatic ceiling oculus oculus (Latin: “eye”) In architecture, any of several elements resembling an eye, such as a round or oval window or the round opening at the top of some domes (see Pantheon). (lit from above) in the center of the store. Wind & Water's 1500 SF street level space contains an array of exclusive large and small imported gifts and unusual home decorative accessories from the Philippines. According to Ilagan. the store's successful design attracts people to the items by evoking a quality image. |
|
||||||||||||||||||

work
Printer friendly
Cite/link
Email
Feedback
Reader Opinion