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Horse sense.


There are numerous magazines, books, Web sites and television programs touting touting

the making of personal representations by a veterinarian to persons who are not clients in an attempt to solicit their business.
 the equestrian equestrian

a rider of horses.
 lifestyle. So why not a full-time cable network?

That's the thinking behind HorseTV, a new cable network headquartered in Calabasas that is scheduled to debut Oct. 27.

"We're really looking at all of the remarkable ways in which horses enrich our lives," said Adryn Miller, director of public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most  for the channel. "There's always been a huge desire to do this but it's just been a matter of putting this together."

HorseTV will include programming for both newcomers to the horse world and advanced equestrians. It will focus not only on sports but also lifestyle. The network will even include amusing home videos of horses submitted by viewers and reruns of Mr. Ed Mr. Ed

the talking horse. [TV: Terrace, II, 116–117]

See : Horse
, as well as footage of rodeos There are literally thousands of Rodeos held worldwide each year. Some of the more notable or significant are listed below. Brazil

São Paulo

  • Festa do Peão de Boiadeiro in Barretos, São Paulo
Canada

Alberta

 and a news segment with an equestrian bent.

The network will cost subscribers $5.95 a month and will carry some advertising. It may not, however, be available in Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  right away. HorseTV announced a deal last week with G Force Cable, the cable provider for Aiken, S.C., that will put its programming into 22,800 homes--a shaving, if you will, of the national hoofprint HorseTV's creators eventually hope to get.

HorseTV's creators are hoping to sign deals with the major cable carriers as well as satellite television broadcasters in the months ahead.

Staff reporter James Nash can be reached at (323) 549-5225, ext. 230, or by e-mail at jnash@labusinessjournal.com.
COPYRIGHT 2005 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Title Annotation:HorseTV a new cable network
Author:Nash, James
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Sep 19, 2005
Words:246
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