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Honey, I shrunk the oats.


Honey Bunches of Oats Honey Bunches of Oats is a cold cereal introduced in 1989 by Post Cereals, a subdivision of Kraft Foods. The cereal is made up of three kinds of flakes and crunchy oat clusters baked with a touch of honey. It is also a good source of whole grain.  is one of the five top-selling brand-name cereals (along with Cheerios, Honey Nut Cheerios Honey Nut Cheerios is a variation of Cheerios breakfast cereal, introduced in 1979 by General Mills. As the first variation from Cheerios, it is sweeter than the original, with a honey and almond flavor. , Frosted Flakes “Frosties” redirects here. For the cola-flavored hard candy, see Frosties (candy).

Frosted Flakes (North American countries) or Frosties (UK, Commonwealth of Nations and EU countries) is a cereal similar to Corn Flakes from Kellogg's, but coated with
, and Frosted Mini-Wheats Frosted Mini-Wheats (Frosted Wheats in the United Kingdom and Mini-Wheats in Canada) is a breakfast cereal manufactured by Kellogg's consisting of shredded wheat cereal pieces and frosting. ).

The "Good Source of Whole Grain" on the package probably doesn't hurt sales. Yet the cereal industry has decided that to qualify for that claim, a cereal needs just eight grams of whole grain per serving. (Don't confuse that with eight grams of fiber. Eight grams of whole wheat, for example, contains less than one gram of fiber.) The Food and Drug Administration has asked cereal manufacturers to stop making "good source" claims, but companies needn't comply.

Honey Bunches' claim means that it could be as little as 25 percent whole grain. Its first ingredient is (refined) corn, and each 3/4-cup serving has just 2 grams of fiber.

A word to the wise: Ignore "good" or "excellent source of whole grain" claims. Instead, make sure that at least the first grain in the ingredient list is whole.
COPYRIGHT 2006 Center for Science in the Public Interest
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Title Annotation:BRAND--NAME RATING; Honey Bunches of Oats cereal
Publication:Nutrition Action Healthletter
Article Type:Brief article
Geographic Code:1USA
Date:Apr 1, 2006
Words:161
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