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Home Decor Products Deploys Bill Me Later, Inc's Private Label Credit Card Program for Increased Sales.


Bill Me Later Payment Options Increase Average Order Values and Boost Customer Satisfaction

TIMONIUM, Md. -- Bill Me Later, Inc. today announced that Home Decor Products Home Décor Products, Inc. is a large online retailer of home improvement and furnishings, headquartered in Edison, NJ. It claims to carry over 450,000 home products from over 800 luxury brands including TOTO, Lenox, Kohler, and Jacuzzi. , Inc. is offering customers the Bill Me Later, Inc[R] private label credit card. This branded program offers shoppers a dedicated line of credit towards the purchase of thousands of items on HomeClick HomeClick is an online retailer of home improvement products based in Edison, New Jersey. It is a subsidiary of Home Decor Products, which operates 9+ other websites catering to the home improvement market including AbsoluteHome. .com, Home Decor's flagship online destination for home improvement and decor items. Home Decor Products also offers the Bill Me Later[R] service, which allows consumers to make online purchases at a variety of merchants without using a credit card.

The Home Decor Preferred Account program gives customers increased buying power Buying Power

The money an investor has available to buy securities. In a margin account, the buying power is the total cash held in the brokerage account plus maximum margin available.

Also referred to as "Excess Equity.
 at Home Decor Products where they can purchase everything from bath and kitchen fixtures to appliances and accessories.

"After experiencing the positive results of offering Bill Me Later, we chose to implement the Preferred Account program to give customers even greater choice and increase consumer satisfaction," said Michael Golden Michael Golden is an American comic-book artist and editor, and commercial artist best known for his late-1970s work on Marvel Comics' Micronauts.

Golden drew a number of Marvel series throughout the 1970s and 1980s, including Doctor Strange,
, president, Home Decor Products, Inc. "Given the convenience and flexible payment terms, we believe this competitive advantage will deliver an even greater increase in average order values and increased frequency of purchases."

Bill Me Later, Inc. enables retailers to simplify the payment experience to capture lost sales, increase customer loyalty and maximize profits. Through a single implementation of its Bill Me Later product suite, merchants gain access to a set of technology solutions including Bill Me Later, promotional financing, the private label credit card program and integrated marketing programs.

"The Bill Me Later payment suite is helping retailers increase sales by giving consumers a safer and more convenient payment experience," said Vince Talbert, vice president of marketing at Bill Me Later, Inc. "Merchants such as Home Decor Products understand that multiple payment options and flexible billing are important to satisfy customer demand and grow loyalty."

About Home Decor Products, Inc.

Home Decor Products, Inc. a leading pure-play online retailer of kitchen and bath products, appliances, and related items for the home, operates 10 websites focusing on different segments of that market. Those websites are: www.HomeClick.com, www.AbsoluteHome.com, www.Barbecues.com, www.KnobsandThings.com, www.Hechinger Hechinger, mistakenly called Hechinger's by many customers, was a chain of home improvement retail stores headquartered in Landover, Maryland outside Washington, D.C.

John Hechinger, Sr.
.com, www.PoolClick.com, www.ChefsCorner.com, www.Cliquidate.com, www.ChristmasCatalog.com, and www.NationBlinds.com.

An authorized au·thor·ize  
tr.v. au·thor·ized, au·thor·iz·ing, au·thor·iz·es
1. To grant authority or power to.

2. To give permission for; sanction:
 dealer offering more than 800 luxury branded kitchen, bath, hardware, lighting, tableware, fireplace fireplace

Opening made in the base of a chimney to hold an open fire. The opening is framed, usually ornamentally, by a mantel (or mantelpiece). A medieval development that replaced the open central hearth for heating and cooking, the fireplace was sometimes large enough to
, outdoor and home decor products at competitive prices, Home Decor Products, Inc. also sells its products in the B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G.

B2B - business to business
 market, operating a Professional Partnership Program comprised of more than 10,000 architects, designers, general contractors A general contractor is an organization or individual that contracts with another organization or individual (the owner) for the construction of a building, road or any other execution of work or facility.  and builders.

About Bill Me Later, Inc.

Bill Me Later, Inc. is a technology company helping to connect leading merchants with high value customers by improving the purchase experience. Bill Me Later, Inc.'s payment and marketing technology solutions help establish and maintain trusted relationships between hundreds of top tier retailers and high value customers at the point-of-sale. The solutions are the first new payment methods since credit cards to be so broadly available within the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . For more information, visit www.billmelater.com.
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Publication:Business Wire
Date:Sep 19, 2007
Words:508
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