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Holsten expands brewing operations in China and within the Soviet Union.

Holsten expands brewing operations in China and within the Soviet Union

The first Holsten beer brewed in the People's Republic of China is now available in Shenzhen in southern China, according to Holsten Import Corp. The event was celebrated by Holsten board members Dr. Wilfried Rinke and Eckard Koll, as they toasted the beginning of production under license for the Chinese market and for export to other countries in Southeast Asia.

Wang Hai Li, chairman, Shenzhen Brewery Ltd., celebrated the official inauguration of the newly-built brewery with guests from both industry and administration. The new facility is reported to have a capacity of more than 13,200,000 gallons.

Besides its regional beer brand, the brewery will also produce Holsten Premium, which will be distributed in the upper-price segment.

Also scheduled to begin production to Holsten products under a licensing contract, the Leningrad brewery of Stepan Rasin will soon be brewing in the Soviet Union under the new name, LEN Holsten. The contract for the joint venture was signed at Count Jussupov Palace in Leningrad on July 17.

On the German side, the joint venture partner is UTA BeteiligungsgesellschaftmbH, of Hamburg.

The Soviet joint venture partner, Stepan Rasin, is one of the oldest breweries in Russia. After a period of expansion at the facility, Holsten will be distributed under license and marketed predominantly in the Leningrad area.

PHOTO : 3RD ANNUAL ACHIEVEMENT AWARD, given each year by the Institute for Brewing Studies, was awarded to Yakima Brewing and Malting Co.'s owner, H.L. Grant (left) for his contributions to the microbrewing industry. The honor was bestowed by Charlie Papazian during this year's Microbrewers Conference.
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Title Annotation:Holsten Import Corp.
Publication:Modern Brewery Age
Date:Oct 1, 1990
Words:274
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