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Hollywood moving southwest - to LAX.


First it was Burbank, then Santa Monica Santa Monica (săn`tə mŏn`ĭkə), city (1990 pop. 86,905), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1886. Tourism and retailing are important, and the city has motion-picture, biotechnology, and software industries. , then Culver City Culver City, city (1990 pop. 38,793), Los Angeles co., S Calif., a residential suburb of Los Angeles; inc. 1917. It is a center of the U.S. motion-picture industry, whose roots in the city date to c.1915. Its chief manufactures are rubber products and computers. . Now Hollywood is venturing farther afield - and to an even more unlikely area: Los Angeles International Airport “LAX” redirects here. For other uses, see LAX (disambiguation).

“KLAX” redirects here. For other uses, see KLAX (disambiguation).

Los Angeles International Airport (IATA: LAX, ICAO: KLAX, FAA LID: LAX
.

It's hardly a stampede, but entertainment-related companies have begun to lease warehouses - and in some cases office space - near the airport. Brokers in the area say the opening of the $77 million Manhattan Beach Manhattan Beach, city (1990 pop. 32,063), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1912. It is a residential and beach community with an oil refinery and nearby factories that produce transportation and electrical equipment, computers, and pottery.  studios last June (where Twentieth Century Fox Film Corp. is the anchor tenant) and DreamWorks SKG's plans to build its studio at nearby Playa playa
 or pan or flat or dry lake

Flat-bottomed depression that is periodically covered by water. Playas occur in interior desert basins and adjacent to coasts in arid and semiarid regions.
 Vista have sparked interest among companies that traditionally have avoided the airport - except, of course, to board a plane.

"Ten to 15 years ago, no entertainment companies would have come here," said Izzy Eichenstein, president of the Oakstone Co., who recently handled three lease transactions with entertainment firms for space in the LAX area.

The reason, according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Eichenstein, is financial. "Entertainment companies cannot find reasonably priced warehouse space in West L.A.," he said.

Rents for an unadorned industrial building in Santa Monica run at least $1 per square foot per month, vs. 70 cents to 90 cents near the airport, depending on the size, age and location of the building, brokers said.

As a result, industrial buildings near LAX are hard to come by these days. The area has an industrial vacancy rate of less than 2 percent, said Bill Goodglick, president of the Goodglick Co.

The movement LAX-ward remains in its infancy. Craig Meyer, senior vice president at the Seeley Co., said he expects entertainment-related companies to migrate there in the next two to five years. Meanwhile, the airport area remains mostly inhabited by air cargo air cargo: see aviation.  and other industrial operations. The submarket's office vacancy rate, which hovers at about 30 percent, is one of the highest in L.A. County.

Still, there has been a flurry of activity in recent weeks. El Segundo-based DirecTV leased warehouse space on Coral Circle; David E. Kelley Productions (of "Ally McBeal For the character, see .
Ally McBeal is an award-winning American television series which ran on the FOX network from 1997 to 2002. The series was created by David E. Kelley, who also served as the executive producer, along with Bill D'Elia.
" fame) leased 14,000 square feet of warehouse space at 10800 S. La Cienega There are at least three places with the name La Cienega (from the Spanish La CiƩnaga: swampland, marsh or bog):

 Blvd.; and Stilleto Entertainment, a management firm whose clients include Barry Manilow, leased an octagon-shaped building at 8295 S. La Cienega in Inglewood for its headquarters.

Sets for the movie "Godzilla" were stored on Bellanca Avenue, not far from the airport. And entertainer Michael Jackson also stores equipment near LAX.

The Manhattan Beach studios project, meanwhile, is expected to draw so-called "fill in" companies, which provide lights and props and ancillary services to the studio operations, Goodglick said.

Goodglick recently broke ground on a project that will include four buildings with 64,000 square feet at La Cienega and 120th Street. They will have fiber-optic wiring and 26-foot-high bays, in anticipation that at some point "they may have some studio significance or appeal to the entertainment industry," he said.

While much of the space entertainment companies have leased so far is purely functional, one firm has brought a new twist to LAX real estate.

Walk into the offices of Rock-It-Cargo USA Inc. on 104th Street and you'll think you're in Santa Monica. Rock-It, which specializes in transporting "time-sensitive, high-value gear" for rock 'n' roll rock 'n' roll: see rock music.  bands, orchestras and conventions, converted an old warehouse into creative office space, with a light, airy interior, exposed tresses, red and blue walls and a loft area.

Andy Dietz, executive vice president, said employees work long hours, so the goal was to provide a comfortable environment. "We're dealing with high-end people, so we wanted to have a high-end office," Dietz said. "It's the Taj Mahal of the block."
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Title Annotation:Los Angeles International Airport
Author:Hayes, Elizabeth
Publication:Los Angeles Business Journal
Geographic Code:1USA
Date:Jan 4, 1999
Words:591
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